Coaching Audience in Germany
Coaching has an estimated audience of 2,728,254 people in Germany. 63.4% are female, 36.6% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Food and drink, Germany, Food, Beauty, Outdoor recreation.
The average Coaching fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Food and drink, Germany, Food, with strongest over-indexing on Food and drink (1.51× the country average). Demographically, the Coaching audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Sports Activity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Coaching fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 40.2 |
| Estimated audience size | 2,728,254 |
Audience persona
The typical Coaching fan in Germany is more female, around 40.2 years old, with strong Sports Activity tendencies and a notable affinity for Food and drink.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 700,748 | 1.17× |
| Bayern | 563,437 | 1.28× |
| Baden-Württemberg | 460,235 | 1.24× |
| Hessen | 301,072 | 1.45× |
| Niedersachsen | 264,107 | 1× |
| Berlin | 162,343 | 1.33× |
| Rheinland-Pfalz | 155,295 | 1.14× |
| Schleswig-Holstein | 94,735 | 0.97× |
| Sachsen | 90,403 | 0.68× |
| Hamburg | 84,352 | 1.37× |
| Brandenburg | 67,050 | 0.79× |
| Sachsen-Anhalt | 41,152 | 0.58× |
| Thüringen | 37,429 | 0.54× |
| Saarland | 30,754 | 0.92× |
| Mecklenburg-Vorpommern | 29,644 | 0.57× |
| Bremen | 22,922 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.51× | Food & Beverages |
| Germany | 1.59× | Travel & Leisure |
| Food | 1.57× | Food & Beverages |
| Beauty | 1.6× | Beauty & Wellness |
| Outdoor recreation | 1.51× | Sports |
| Design | 1.54× | Home & Garden |
| Physical fitness | 1.64× | Sports |
| 1.55× | Internet & Social Media | |
| Pets | 1.51× | Pets & Animals |
| Politics and social issues | 1.55× | Politics & Society |
| Fitness and wellness | 1.61× | Sports |
| Business | 1.5× | Business & Career |
| Discount stores | 1.61× | Shopping |
| IKEA | 1.71× | Home & Garden |
| YouTube | 1.53× | Movies & TV |
| Current events | 1.62× | Arts & Culture |
| Cooking | 1.58× | Food & Beverages |
| Europe | 1.53× | Travel & Leisure |
| Cosmetics | 1.62× | Beauty & Wellness |
| Soccer | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.32 |
| Mindfulness | BALANCE | 1.3 |
| Indulgence | JOY | 1.21 |
| Healthy Lifestyle | BALANCE | 1.16 |
| Pet Ownership | JOY | 1.08 |
| Sustainability | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Germany | 5.1% |
| Brazil | 4.2% |
See Coaching audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coaching have in Germany?
Coaching has an estimated audience of 2,728,254 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coaching fans?
63.4% of Coaching fans are female, 36.6% are male, with an average age of 40.2 years.
Which brands do Coaching fans like most?
Coaching fans show strongest brand affinity for Food and drink (1.51×), Germany (1.59×), and Food (1.57×) over the country average.
Where do Coaching fans live in Germany?
Coaching fans in Germany are most concentrated in Nordrhein-Westfalen (reach 700,748), Bayern (reach 563,437), and Baden-Württemberg (reach 460,235). These three regions account for the largest share of the active audience.
What other brands do Coaching fans also like?
Beyond Coaching itself, the audience over-indexes on Germany (1.59×), Food (1.57×), Beauty (1.6×), and Outdoor recreation (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coaching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.