Rascasse Audience Intelligence

Coaching Audience in Germany

A data profile of the people who buy, follow and care about Coaching in Germany — modelled from more than twelve digital signal sources. Coaching has an estimated audience of 2,728,254 people in Germany.

#1450among Topic in Germany#66in Health

The average Coaching fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Food and drink, Germany, Food, with strongest over-indexing on Food and drink (1.51× the country average).

Demographically, the Coaching audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coaching fan in Germany is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Food and drink.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coaching profile in Germany.

Audience size
2.7M
in Germany
Gender
63.4%♀
36.6% male
Age
40.2
average years
Country rank
#2389
Topic in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coaching fans

63.4% are female, 36.6% are male, average age 40.2.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Coaching audience in Germany
MetricValue
Female63.4%
Male36.6%
Average age40.2
Estimated audience size2,728,254
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Coaching audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4924%
50+18%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Coaching audience comes from Germany.

Worldwide audience distribution share by country for Coaching
CountryShare
United States18.4%
Germany5.1%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coaching audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coaching fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.42×
02Hamburg~80K1.32×
03Bayern~600K1.26×
04Berlin~200K1.24×
05Baden-Württemberg~400K1.20×
06Nordrhein-Westfalen~700K1.17×
07Rheinland-Pfalz~200K1.13×
08Bremen~20K1.01×
09Niedersachsen~300K0.99×
10Saarland~30K0.98×
11Schleswig-Holstein~90K0.97×
12Brandenburg~70K0.80×
13Sachsen~90K0.69×
14Mecklenburg-Vorpommern~30K0.64×
15Sachsen-Anhalt~40K0.63×
16Thüringen~40K0.60×
Fig. 06

Affinity by region

Affinity by region — Coaching, Germany
0.60×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coaching audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coaching audience
#·InterestCategoryAffinity×
01Müller (company)Food & Beverages1.81×
02IKEAHome & Garden1.71×
03Physical fitnessSports1.64×
04Current eventsArts & Culture1.62×
05CosmeticsBeauty & Wellness1.62×
06Fitness and wellnessSports1.61×
07Discount storesShopping1.61×
08BeautyBeauty & Wellness1.60×
09GermanyTravel & Leisure1.59×
10CookingFood & Beverages1.58×
11FoodFood & Beverages1.57×
12InstagramInternet & Social Media1.55×
13Politics and social issuesPolitics & Society1.55×
14DesignHome & Garden1.54×
15YouTubeMovies & TV1.53×
16EuropeTravel & Leisure1.53×
17Food and drinkFood & Beverages1.51×
18Outdoor recreationSports1.51×
19PetsPets & Animals1.51×
20BusinessBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coaching audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coaching audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.62×
CreativityOPEN1.58×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coaching audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.27×
TravellingTHRILL1.32×
Risk AppetiteTHRILL1.33×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coaching have in Germany?

Coaching has an estimated audience of 2,728,254 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Coaching fans?

63.4% of Coaching fans are female, 36.6% are male, with an average age of 40.2 years.

03

Which brands do Coaching fans like most?

Coaching fans show strongest brand affinity for Food and drink (1.51×), Germany (1.59×), and Food (1.57×) over the country average.

04

Where do Coaching fans live in Germany?

Coaching fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Coaching fans also like?

Beyond Coaching itself, the audience over-indexes on Germany (1.59×), Food (1.57×), Beauty (1.6×), and Outdoor recreation (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Coaching audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coaching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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