Rascasse Audience Intelligence

Web conferencing Audience in United States

A data profile of the people who buy, follow and care about Web conferencing in United States — modelled from more than twelve digital signal sources. Web conferencing has an estimated audience of 14,350,340 people in United States.

#1645among Topic in United States#118in Technology & Electronics

The average Web conferencing fan in United States is 44.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mitch McConnell, Google Drive, Research, with strongest over-indexing on Mitch McConnell (2.1× the country average).

Demographically, the Web conferencing audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Web conferencing fan in United States is more female, around 44.8 years old, with strong Career Orientation tendencies and a notable affinity for Mitch McConnell.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web conferencing profile in United States.

Audience size
14.4M
in United States
Gender
63.1%♀
36.9% male
Age
44.8
average years
Country rank
#2443
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web conferencing fans

63.1% are female, 36.9% are male, average age 44.8.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Web conferencing audience in United States
MetricValue
Female63.1%
Male36.9%
Average age44.8
Estimated audience size14,350,340
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Web conferencing audience in United States
Age bracketShare%
16-199%
20-2913%
30-3921%
40-4926%
50+31%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Web conferencing audience comes from United States.

Worldwide audience distribution share by country for Web conferencing
CountryShare
United States20.5%
Japan11.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web conferencing audience in United States is strongest.

Fig. 05

Top regions by affinity

Web conferencing fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.10×
02Rhode Island~50K1.09×
03Washington, District of Columbia~50K1.09×
04Mississippi~100K1.07×
05Maine~50K1.07×
06New Mexico~80K1.06×
07Vermont~30K1.05×
08Hawaii~60K1.04×
09South Dakota~30K1.04×
10North Dakota~30K1.04×
11Louisiana~200K1.03×
12West Virginia~70K1.03×
13Arkansas~100K1.02×
14Delaware~40K1.02×
15Iowa~100K1.01×
16Nebraska~70K1.01×
17Idaho~70K1.01×
18New Hampshire~60K1.01×
19Montana~40K1.00×
20Oklahoma~200K0.99×
21Nevada~100K0.99×
22Utah~100K0.99×
23Kansas~100K0.99×
24Wisconsin~200K0.98×
25Kentucky~200K0.98×
26Alabama~200K0.97×
27Oregon~200K0.97×
28Connecticut~100K0.97×
29Maryland~200K0.96×
30Missouri~200K0.96×
31South Carolina~200K0.96×
32Georgia~400K0.95×
33Tennessee~300K0.95×
34Indiana~200K0.95×
35Colorado~200K0.95×
36Minnesota~200K0.95×
37Arizona~300K0.94×
38Washington~300K0.94×
39Michigan~300K0.93×
40Massachusetts~300K0.93×
41Ohio~400K0.92×
42North Carolina~400K0.92×
43New Jersey~300K0.92×
44Virginia~300K0.92×
45Pennsylvania~400K0.90×
46Illinois~400K0.90×
47New York~700K0.87×
48Florida~800K0.85×
49Texas~1M0.81×
50California~1M0.78×
Fig. 06

Affinity by region

Affinity by region — Web conferencing, United States
0.78×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web conferencing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web conferencing audience
#·InterestCategoryAffinity×
01Google CalendarInternet & Social Media2.79×
02RetirementBusiness & Career2.60×
03Educational technologyBusiness & Career2.47×
04Google DriveTechnology & Electronics2.31×
05Mitch McConnellPolitics & Society2.10×
06SymptomHealth1.89×
07ResearchBusiness & Career1.75×
08TherapyHealth1.64×
09WealthBusiness & Career1.64×
10Google DocsInternet & Social Media1.64×
11TrainingSports1.63×
12GmailInternet & Social Media1.63×
13EmailTechnology & Electronics1.61×
14LearningBusiness & Career1.56×
15Personal developmentBusiness & Career1.54×
16Breaking newsMovies & TV1.53×
17StudentBusiness & Career1.51×
18ParentKids & Family1.50×
19ChristmasKids & Family1.50×
20United States Postal ServiceBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web conferencing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web conferencing audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.48×
Need for SecurityCONSERVATISM1.40×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web conferencing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
SustainabilityBALANCE0.93×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web conferencing have in United States?

Web conferencing has an estimated audience of 14,350,340 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Web conferencing fans?

63.1% of Web conferencing fans are female, 36.9% are male, with an average age of 44.8 years.

03

Which brands do Web conferencing fans like most?

Web conferencing fans show strongest brand affinity for Mitch McConnell (2.1×), Google Drive (2.31×), and Research (1.75×) over the country average.

04

Where do Web conferencing fans live in United States?

Web conferencing fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Web conferencing fans also like?

Beyond Web conferencing itself, the audience over-indexes on Google Drive (2.31×), Research (1.75×), Learning (1.56×), and Educational technology (2.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Web conferencing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Web conferencing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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