Web conferencing Audience in United States

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Web conferencing has an estimated audience of 14,350,340 people in United States. 63.1% are female, 36.9% are male, average age 44.8. Top regions: California, New York, Florida. Top brand affinities: Google Drive, Research, Learning, Educational technology, Therapy.

The average Web conferencing fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Google Drive, Research, Learning, with strongest over-indexing on Google Drive (2.31× the country average). Demographically, the Web conferencing audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Career Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Web conferencing fans

Demographic split for Web conferencing audience in United States
MetricValue
Female63.1%
Male36.9%
Average age44.8
Estimated audience size14,350,340

Audience persona

The typical Web conferencing fan in United States is more female, around 44.8 years old, with strong Career Orientation tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Web conferencing in United States
RegionReachAffinity
California1,064,6020.67×
New York787,4630.98×
Florida641,0150.66×
Texas637,3370.52×
Georgia367,1280.83×
Illinois337,1260.71×
Pennsylvania264,8450.55×
North Carolina230,0800.53×
Louisiana213,1961.15×
Washington212,8950.74×
Virginia199,8210.57×
Ohio199,2580.45×
New Jersey189,3210.52×
Massachusetts183,1980.65×
Maryland180,7430.73×
Arizona180,5080.62×
Michigan178,5230.48×
Indiana172,1310.66×
Missouri156,2850.68×
Colorado152,8570.68×
Arkansas150,3661.27×
Oklahoma147,0520.92×
Mississippi141,0481.19×
Tennessee133,4550.46×
Kentucky132,6610.74×
Alabama128,4100.64×
South Carolina121,4580.56×
Oregon119,5580.73×
Utah118,8440.92×
Wisconsin118,3820.55×
Connecticut112,5690.78×
Nevada111,7880.81×
Kansas107,5530.95×
Minnesota105,7690.51×
Iowa102,1050.86×
Maine101,8481.98×
Idaho96,7751.34×
Nebraska93,9501.31×
West Virginia93,1541.39×
Hawaii92,4471.5×
New Mexico84,1131.17×
Rhode Island83,3801.83×
Washington, District of Columbia77,8761.81×
Delaware74,6701.89×
Alaska69,7202.27×
New Hampshire57,5661.02×
Vermont54,6732.17×
South Dakota49,9921.51×
Wyoming47,0972.21×
Montana40,5181.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web conferencing audience
BrandAffinityCategory
Google Drive2.31×Technology & Electronics
Research1.75×Business & Career
Learning1.56×Business & Career
Educational technology2.47×Business & Career
Therapy1.64×Health
Training1.63×Sports
Breaking news1.53×Movies & TV
Personal development1.54×Business & Career
Wealth1.64×Business & Career
Parent1.5×Kids & Family
Email1.61×Technology & Electronics
Symptom1.89×Health
Student1.51×Business & Career
Google Docs1.64×Internet & Social Media
Gmail1.63×Internet & Social Media
Retirement2.6×Business & Career
Christmas1.5×Kids & Family
Google Calendar2.79×Internet & Social Media
Local news1.55×News
Old age2.3×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web conferencing audience
TraitClusterScore
Career OrientationPOWER1.41
MindfulnessBALANCE1.33
Need for SecurityCONSERVATISM1.29
TravellingTHRILL1.28
Family OrientationCONSERVATISM1.22
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Web conferencing
CountryShare
United States20.5%
Japan11.0%
United Kingdom4.7%

See Web conferencing audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Web conferencing have in United States?

Web conferencing has an estimated audience of 14,350,340 people in United States, concentrated in California and New York.

What is the gender split and age of Web conferencing fans?

63.1% of Web conferencing fans are female, 36.9% are male, with an average age of 44.8 years.

Which brands do Web conferencing fans like most?

Web conferencing fans show strongest brand affinity for Google Drive (2.31×), Research (1.75×), and Learning (1.56×) over the country average.

Where do Web conferencing fans live in United States?

Web conferencing fans in United States are most concentrated in California (reach 1,064,602), New York (reach 787,463), and Florida (reach 641,015). These three regions account for the largest share of the active audience.

What other brands do Web conferencing fans also like?

Beyond Web conferencing itself, the audience over-indexes on Research (1.75×), Learning (1.56×), Educational technology (2.47×), and Therapy (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web conferencing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.