Wealth Audience in United States

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Wealth has an estimated audience of 62,993,296 people in United States. 55.4% are female, 44.6% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jeep Wagoneer, Jeep Grand Cherokee (WJ), Jesse Plemons, Cam Ward.

The average Wealth fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jeep Wagoneer, Jeep Grand Cherokee (WJ), with strongest over-indexing on Israel (2.89× the country average). Demographically, the Wealth audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Wealth fans

Demographic split for Wealth audience in United States
MetricValue
Female55.4%
Male44.6%
Average age44.4
Estimated audience size62,993,296

Audience persona

The typical Wealth fan in United States is more female, around 44.4 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Wealth in United States
RegionReachAffinity
California10,223,6051.48×
Texas6,559,4291.21×
Florida6,155,2011.44×
New York4,503,9021.28×
Georgia3,312,5961.71×
Illinois2,407,4041.15×
Michigan2,348,7801.43×
North Carolina2,151,8711.14×
Pennsylvania2,016,0230.95×
New Jersey1,841,4471.15×
Ohio1,736,7950.89×
Virginia1,655,0651.08×
Arizona1,473,3701.15×
Maryland1,450,5681.34×
Massachusetts1,294,0881.04×
Tennessee1,289,4351.02×
Washington1,280,0561.01×
Alabama1,082,7891.23×
South Carolina1,069,5631.13×
Indiana1,065,1090.93×
Louisiana1,039,4861.28×
Missouri962,9830.95×
Minnesota920,4701.02×
Colorado914,7670.92×
Wisconsin730,0850.77×
Connecticut714,2891.13×
Nevada698,6141.15×
Kentucky670,3870.85×
Mississippi658,7851.27×
Oregon627,6830.87×
Oklahoma626,7680.9×
Utah500,6520.89×
Arkansas482,2170.93×
Kansas470,5020.95×
Iowa396,2930.76×
Hawaii315,8991.17×
New Mexico281,2750.89×
Nebraska259,5750.82×
Idaho242,2700.77×
Washington, District of Columbia233,4891.23×
Rhode Island190,4530.95×
New Hampshire181,4560.73×
West Virginia176,1790.6×
Delaware166,4640.96×
Maine140,0890.62×
Montana106,6180.61×
Alaska101,2840.75×
North Dakota100,8640.78×
South Dakota82,2150.56×
Vermont62,9400.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wealth audience
BrandAffinityCategory
Israel2.89×Travel & Leisure
Jeep Wagoneer3.69×Cars & Mobility
Jeep Grand Cherokee (WJ)3.13×Cars & Mobility
Jesse Plemons1.68×Movies & TV
Cam Ward1.75×Sports
Nebraska Cornhuskers football1.53×Sports
Home staging2.18×Home & Garden
Kodiak, Alaska3.03×Travel & Leisure
Hocus Pocus1.56×Movies & TV
Charlamagne Tha God2.73×Movies & TV
Glossier1.53×Beauty & Wellness
Jezebel (film)1.96×Movies & TV
Strategic human resource planning2.58×Business & Career
JamBase3.05×Music & Radio
Jill Scott1.55×Music & Radio
Takers2.48×Movies & TV
Hayward, California2.85×Travel & Leisure
Keeper (password manager)1.64×Technology & Electronics
Insulin index3.58×Health
Kento Yamazaki2.79×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wealth audience
TraitClusterScore
ExtroversionTHRILL1.1
Price SensitivityPREMIUM1.08
Family OrientationCONSERVATISM1.07
TravellingTHRILL1.04
IndulgenceJOY1.02
Social Media UsageJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for Wealth
CountryShare
United States27.7%
United Kingdom5.5%
India5.0%

See Wealth audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Wealth have in United States?

Wealth has an estimated audience of 62,993,296 people in United States, concentrated in California and Texas.

What is the gender split and age of Wealth fans?

55.4% of Wealth fans are female, 44.6% are male, with an average age of 44.4 years.

Which brands do Wealth fans like most?

Wealth fans show strongest brand affinity for Israel (2.89×), Jeep Wagoneer (3.69×), and Jeep Grand Cherokee (WJ) (3.13×) over the country average.

Where do Wealth fans live in United States?

Wealth fans in United States are most concentrated in California (reach 10,223,605), Texas (reach 6,559,429), and Florida (reach 6,155,201). These three regions account for the largest share of the active audience.

What other brands do Wealth fans also like?

Beyond Wealth itself, the audience over-indexes on Jeep Wagoneer (3.69×), Jeep Grand Cherokee (WJ) (3.13×), Jesse Plemons (1.68×), and Cam Ward (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.