A data profile of the people who buy, follow and care about Wealth in United Kingdom — modelled from more than twelve digital signal sources. Wealth has an estimated audience of 12,518,620 people in United Kingdom.
The average Wealth fan in United Kingdom is 45.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Hobby, Aldi, Kitchen, with strongest over-indexing on Hobby (1.98× the country average).
Demographically, the Wealth audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Wealth fan in United Kingdom is more female, around 45.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Hobby.
The key figures that characterise the Wealth profile in United Kingdom.
59.0% are female, 41.0% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 45.2 |
| Estimated audience size | 12,518,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Wealth audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 5.5% |
| India | 5.0% |
Where the Wealth audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.34× | |
| 02 | Yorkshire and the Humber | ~1M | 1.24× | |
| 03 | South East | ~2M | 1.14× | |
| 04 | East of England | ~1.5M | 1.11× | |
| 05 | Wales | ~800K | 1.07× | |
| 06 | England | ~9.5M | 1.02× | |
| 07 | North East | ~500K | 1.01× | |
| 08 | Northern Ireland | ~400K | 0.98× | |
| 09 | Scotland | ~1M | 0.93× | |
| 10 | East Midlands | ~800K | 0.88× | |
| 11 | South West | ~900K | 0.87× | |
| 12 | North West | ~900K | 0.65× |
The strongest cross-interests of the Wealth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Risk management | Business & Career | 2.49× | ||
| 02 | Esso | Cars & Mobility | 2.48× | ||
| 03 | Refrigerator | Home & Garden | 2.47× | ||
| 04 | Mother's Day | Kids & Family | 2.40× | ||
| 05 | Real property | Home & Garden | 2.36× | ||
| 06 | Wikipedia | Internet & Social Media | 2.35× | ||
| 07 | Hot tub | Home & Garden | 2.29× | ||
| 08 | Volunteering | Politics & Society | 2.23× | ||
| 09 | Mobile home | Cars & Mobility | 2.14× | ||
| 10 | Internet & Social Media | 2.00× | |||
| 11 | Hobby | Home & Garden | 1.98× | ||
| 12 | Satire | Literature | 1.97× | ||
| 13 | Betfair | Games | 1.95× | ||
| 14 | William Hill (bookmaker) | Games | 1.90× | ||
| 15 | Aldi | Shopping | 1.85× | ||
| 16 | Distilled beverage | Food & Beverages | 1.84× | ||
| 17 | Kitchen | Home & Garden | 1.67× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.60× | ||
| 19 | Weddings | Kids & Family | 1.55× | ||
| 20 | Politics | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.34× | |
| Family Orientation | CONSERVATISM | 1.28× | |
| Quality Awareness | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.72× | |
| Community Orientation | OPEN | 0.75× | |
| Early Adopter Mentality | POWER | 0.91× |
Wealth has an estimated audience of 12,518,620 people in United Kingdom, concentrated in England and South East.
59.0% of Wealth fans are female, 41.0% are male, with an average age of 45.2 years.
Wealth fans show strongest brand affinity for Hobby (1.98×), Aldi (1.85×), and Kitchen (1.67×) over the country average.
Wealth fans in United Kingdom are most concentrated in England (reach ~9.5M), South East (reach ~2M), and East of England (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Wealth itself, the audience over-indexes on Aldi (1.85×), Kitchen (1.67×), Wikipedia (2.35×), and Volunteering (2.23×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Wealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.