Wealth Audience in United Kingdom
Wealth has an estimated audience of 12,518,620 people in United Kingdom. 59.0% are female, 41.0% are male, average age 45.2. Top regions: England, South East, East of England. Top brand affinities: Weddings, Real property, TUI, Hobby, WhatsApp.
The average Wealth fan in United Kingdom is 45.2 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Weddings, Real property, TUI, with strongest over-indexing on Weddings (1.84× the country average). Demographically, the Wealth audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Individualism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Wealth fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 45.2 |
| Estimated audience size | 12,518,620 |
Audience persona
The typical Wealth fan in United Kingdom is more female, around 45.2 years old, with strong Individualism tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,388,965 | 1.02× |
| South East | 1,949,038 | 1.16× |
| East of England | 1,299,710 | 1.14× |
| Yorkshire and the Humber | 1,294,680 | 1.29× |
| Scotland | 1,039,423 | 0.92× |
| South West | 831,762 | 0.81× |
| Wales | 777,417 | 1.09× |
| West Midlands | 746,654 | 1.39× |
| East Midlands | 700,226 | 0.79× |
| North West | 542,096 | 0.41× |
| North East | 495,563 | 1.02× |
| Northern Ireland | 371,768 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.84× | Kids & Family |
| Real property | 2.84× | Home & Garden |
| TUI | 1.82× | Travel & Leisure |
| Hobby | 1.64× | Home & Garden |
| 1.8× | Internet & Social Media | |
| Aldi | 1.53× | Shopping |
| Distilled beverage | 1.61× | Food & Beverages |
| TripAdvisor | 1.83× | Travel & Leisure |
| Refrigerator | 2.01× | Home & Garden |
| Expensive Taste | 2.18× | Business & Career |
| Purchase discount | 3.15× | Shopping |
| Luxury yacht | 2.59× | Travel & Leisure |
| DeviantArt | 3× | Internet & Social Media |
| Home business | 3.13× | Business & Career |
| Betfair | 1.91× | Games |
| William Hill (bookmaker) | 1.5× | Games |
| Mortgage loans | 1.57× | Business & Career |
| Mango | 3.06× | Shopping |
| TK Maxx | 1.51× | Shopping |
| Ticketmaster | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.2 |
| Family Orientation | CONSERVATISM | 1.2 |
| Convenience Orientation | PREMIUM | 1.2 |
| Luxury Orientation | PREMIUM | 1.12 |
| Indulgence | JOY | 1.1 |
| Creativity | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 5.5% |
| India | 5.0% |
See Wealth audiences in other countries
More Business & Career audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Wealth have in United Kingdom?
Wealth has an estimated audience of 12,518,620 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Wealth fans?
59.0% of Wealth fans are female, 41.0% are male, with an average age of 45.2 years.
Which brands do Wealth fans like most?
Wealth fans show strongest brand affinity for Weddings (1.84×), Real property (2.84×), and TUI (1.82×) over the country average.
Where do Wealth fans live in United Kingdom?
Wealth fans in United Kingdom are most concentrated in England (reach 9,388,965), South East (reach 1,949,038), and East of England (reach 1,299,710). These three regions account for the largest share of the active audience.
What other brands do Wealth fans also like?
Beyond Wealth itself, the audience over-indexes on Real property (2.84×), TUI (1.82×), Hobby (1.64×), and WhatsApp (1.8×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Wealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.