A data profile of the people who buy, follow and care about Wealth in Canada — modelled from more than twelve digital signal sources. Wealth has an estimated audience of 5,725,703 people in Canada.
The average Wealth fan in Canada is 43.6 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Innovation, Wealth management, with strongest over-indexing on Real property (1.82× the country average).
Demographically, the Wealth audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Wealth fan in Canada is balanced, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Wealth profile in Canada.
51.9% are female, 48.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 43.6 |
| Estimated audience size | 5,725,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Wealth audience comes from Canada.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 5.5% |
| India | 5.0% |
Where the Wealth audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.55× | |
| 02 | British Columbia | ~1M | 1.37× | |
| 03 | Alberta | ~800K | 1.15× | |
| 04 | Quebec | ~1.5M | 1.09× | |
| 05 | Saskatchewan | ~200K | 1.03× | |
| 06 | Manitoba | ~200K | 0.95× | |
| 07 | Prince Edward Island | ~30K | 0.91× | |
| 08 | New Brunswick | ~100K | 0.89× | |
| 09 | Nova Scotia | ~100K | 0.87× | |
| 10 | Newfoundland and Labrador | ~70K | 0.84× |
The strongest cross-interests of the Wealth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wealth management | Business & Career | 2.14× | ||
| 02 | Home insurance | Business & Career | 1.98× | ||
| 03 | Efficient energy use | Technology & Electronics | 1.93× | ||
| 04 | Western Union | Business & Career | 1.90× | ||
| 05 | Real property | Home & Garden | 1.82× | ||
| 06 | Bored Panda | Internet & Social Media | 1.75× | ||
| 07 | Asset management | Business & Career | 1.75× | ||
| 08 | Retail banking | Business & Career | 1.70× | ||
| 09 | Online banking | Business & Career | 1.69× | ||
| 10 | Sustainable energy | Home & Garden | 1.69× | ||
| 11 | Money management | Business & Career | 1.69× | ||
| 12 | Innovation | Business & Career | 1.66× | ||
| 13 | Microwave oven | Home & Garden | 1.63× | ||
| 14 | First class travel | Travel & Leisure | 1.61× | ||
| 15 | Internet & Social Media | 1.61× | |||
| 16 | Garden furniture | Home & Garden | 1.60× | ||
| 17 | Home automation | Technology & Electronics | 1.59× | ||
| 18 | Life insurance | Business & Career | 1.57× | ||
| 19 | Terraced house | Home & Garden | 1.56× | ||
| 20 | Blanket | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.51× | |
| Quality Awareness | PREMIUM | 1.43× | |
| Career Orientation | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Pet Ownership | JOY | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Wealth has an estimated audience of 5,725,703 people in Canada, concentrated in Ontario and Quebec.
51.9% of Wealth fans are female, 48.1% are male, with an average age of 43.6 years.
Wealth fans show strongest brand affinity for Real property (1.82×), Innovation (1.66×), and Wealth management (2.14×) over the country average.
Wealth fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~1.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Wealth itself, the audience over-indexes on Innovation (1.66×), Wealth management (2.14×), Western Union (1.9×), and Home insurance (1.98×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Wealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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