Wealth Audience in Canada
Wealth has an estimated audience of 5,725,703 people in Canada. 51.9% are female, 48.1% are male, average age 43.6. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, LinkedIn, Innovation, Wealth management, Western Union.
The average Wealth fan in Canada is 43.6 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, LinkedIn, Innovation, with strongest over-indexing on Real property (1.82× the country average). Demographically, the Wealth audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Wealth fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 43.6 |
| Estimated audience size | 5,725,703 |
Audience persona
The typical Wealth fan in Canada is balanced, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,717,588 | 1.55× |
| Quebec | 1,495,338 | 1.09× |
| British Columbia | 1,170,795 | 1.37× |
| Alberta | 813,379 | 1.15× |
| Manitoba | 203,991 | 0.95× |
| Saskatchewan | 185,986 | 1.03× |
| Nova Scotia | 149,356 | 0.87× |
| New Brunswick | 118,278 | 0.89× |
| Newfoundland and Labrador | 73,041 | 0.84× |
| Prince Edward Island | 25,648 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.82× | Home & Garden |
| 1.61× | Internet & Social Media | |
| Innovation | 1.66× | Business & Career |
| Wealth management | 2.14× | Business & Career |
| Western Union | 1.9× | Business & Career |
| Home insurance | 1.98× | Business & Career |
| First class travel | 1.61× | Travel & Leisure |
| Efficient energy use | 1.93× | Technology & Electronics |
| Online banking | 1.69× | Business & Career |
| Sustainable energy | 1.69× | Home & Garden |
| Life insurance | 1.57× | Business & Career |
| Microwave oven | 1.63× | Home & Garden |
| Garden furniture | 1.6× | Home & Garden |
| Home automation | 1.59× | Technology & Electronics |
| Retail banking | 1.7× | Business & Career |
| Bored Panda | 1.75× | Internet & Social Media |
| Terraced house | 1.56× | Home & Garden |
| Lowe's | 1.65× | Shopping |
| Money management | 1.69× | Business & Career |
| Blanket | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.51 |
| Quality Awareness | PREMIUM | 1.43 |
| Career Orientation | POWER | 1.35 |
| Tradition | CONSERVATISM | 1.3 |
| Convenience Orientation | PREMIUM | 1.28 |
| Need for Security | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 5.5% |
| India | 5.0% |
See Wealth audiences in other countries
More Business & Career audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Wealth have in Canada?
Wealth has an estimated audience of 5,725,703 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Wealth fans?
51.9% of Wealth fans are female, 48.1% are male, with an average age of 43.6 years.
Which brands do Wealth fans like most?
Wealth fans show strongest brand affinity for Real property (1.82×), LinkedIn (1.61×), and Innovation (1.66×) over the country average.
Where do Wealth fans live in Canada?
Wealth fans in Canada are most concentrated in Ontario (reach 3,717,588), Quebec (reach 1,495,338), and British Columbia (reach 1,170,795). These three regions account for the largest share of the active audience.
What other brands do Wealth fans also like?
Beyond Wealth itself, the audience over-indexes on LinkedIn (1.61×), Innovation (1.66×), Wealth management (2.14×), and Western Union (1.9×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Wealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.