Wealth Audience in Germany
Wealth has an estimated audience of 4,343,776 people in Germany. 52.3% are female, 47.7% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Rossmann, Home Office, Stradivarius, Natural rubber.
The average Wealth fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Rossmann, Home Office, with strongest over-indexing on Progressive rock (3.84× the country average). Demographically, the Wealth audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Wealth fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 41.8 |
| Estimated audience size | 4,343,776 |
Audience persona
The typical Wealth fan in Germany is balanced, around 41.8 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 981,107 | 1.03× |
| Baden-Württemberg | 673,634 | 1.14× |
| Bayern | 671,601 | 0.96× |
| Niedersachsen | 437,140 | 1.04× |
| Hessen | 372,837 | 1.13× |
| Sachsen | 343,452 | 1.61× |
| Rheinland-Pfalz | 211,405 | 0.97× |
| Berlin | 204,778 | 1.05× |
| Brandenburg | 143,548 | 1.07× |
| Schleswig-Holstein | 143,317 | 0.92× |
| Hamburg | 94,308 | 0.96× |
| Thüringen | 87,297 | 0.79× |
| Sachsen-Anhalt | 84,782 | 0.75× |
| Mecklenburg-Vorpommern | 59,888 | 0.72× |
| Saarland | 49,029 | 0.92× |
| Bremen | 34,940 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.84× | Music & Radio |
| Rossmann | 1.61× | Shopping |
| Home Office | 1.67× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.16× | Cars & Mobility |
| Škoda Kodiaq | 1.77× | Cars & Mobility |
| Time (magazine) | 1.71× | News |
| Israel | 1.57× | Travel & Leisure |
| Esra Erol | 4.46× | Movies & TV |
| KLIX (AM) | 1.82× | Music & Radio |
| Home Delivery | 1.84× | Food & Beverages |
| Cake Craft and Decoration | 9.23× | Food & Beverages |
| Volvo V60 | 3× | Cars & Mobility |
| Corfu (regional unit) | 1.85× | Travel & Leisure |
| Emperor Entertainment Group | 2× | Business & Career |
| Theocracy | 5.36× | Music & Radio |
| Caprivi Strip | 4.41× | |
| Keeper (password manager) | 1.87× | Technology & Electronics |
| Zagreb | 1.7× | Travel & Leisure |
| Coworking | 1.7× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.63 |
| Sustainability | BALANCE | 1.42 |
| Quality Awareness | PREMIUM | 1.28 |
| Design Affinity | PREMIUM | 1.27 |
| Career Orientation | POWER | 1.26 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 5.5% |
| India | 5.0% |
See Wealth audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wealth have in Germany?
Wealth has an estimated audience of 4,343,776 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Wealth fans?
52.3% of Wealth fans are female, 47.7% are male, with an average age of 41.8 years.
Which brands do Wealth fans like most?
Wealth fans show strongest brand affinity for Progressive rock (3.84×), Rossmann (1.61×), and Home Office (1.67×) over the country average.
Where do Wealth fans live in Germany?
Wealth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 981,107), Baden-Württemberg (reach 673,634), and Bayern (reach 671,601). These three regions account for the largest share of the active audience.
What other brands do Wealth fans also like?
Beyond Wealth itself, the audience over-indexes on Rossmann (1.61×), Home Office (1.67×), Stradivarius (1.97×), and Natural rubber (2.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.