A data profile of the people who buy, follow and care about Wealth in Spain — modelled from more than twelve digital signal sources. Wealth has an estimated audience of 4,013,105 people in Spain.
Wealth has an estimated audience of 4,013,105 people in Spain. 64.1% are female, 35.9% are male, average age 47.9. Top brand affinities: Real property, Solar thermal collector, Volunteering, IBEX 35, WhatsApp.
Top brand affinities include Real property, Solar thermal collector, Volunteering, with strongest over-indexing on Real property (4.49× the country average).
Demographically, the Wealth audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Wealth fan in Spain is more female, around 47.9 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Wealth profile in Spain.
64.1% are female, 35.9% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 47.9 |
| Estimated audience size | 4,013,105 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 39% |
of the worldwide Wealth audience comes from Spain.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Wealth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar thermal collector | Home & Garden | 11.71× | ||
| 02 | Ryan Phillippe | Movies & TV | 8.55× | ||
| 03 | Satire | Literature | 4.61× | ||
| 04 | Real property | Home & Garden | 4.49× | ||
| 05 | Volunteering | Politics & Society | 4.05× | ||
| 06 | Political science | Business & Career | 3.12× | ||
| 07 | Refrigerator | Home & Garden | 2.77× | ||
| 08 | Breaking news | Movies & TV | 2.54× | ||
| 09 | IBEX 35 | Business & Career | 2.39× | ||
| 10 | Distilled beverage | Food & Beverages | 2.23× | ||
| 11 | Innovation | Business & Career | 2.12× | ||
| 12 | Internet & Social Media | 2.11× | |||
| 13 | MSN | News | 2.09× | ||
| 14 | Caixabank | Business & Career | 2.08× | ||
| 15 | Genetics | Kids & Family | 2.08× | ||
| 16 | Iberia (airline) | Travel & Leisure | 1.90× | ||
| 17 | Bankinter | Business & Career | 1.90× | ||
| 18 | Loterías y Apuestas del Estado | Games | 1.65× | ||
| 19 | Celebrity | Movies & TV | 1.59× | ||
| 20 | Happiness | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.72× | |
| Individualism | JOY | 1.70× | |
| Career Orientation | POWER | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.79× | |
| Creativity | OPEN | 0.80× | |
| DIY Mentality | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Wealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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