A data profile of the people who buy, follow and care about Wealth in Italy — modelled from more than twelve digital signal sources. Wealth has an estimated audience of 5,050,328 people in Italy.
Wealth has an estimated audience of 5,050,328 people in Italy. 55.2% are female, 44.8% are male, average age 44.8. Top brand affinities: Wikipedia, Personal finance, WhatsApp, Property finder, Satire.
Top brand affinities include Wikipedia, Personal finance, WhatsApp, with strongest over-indexing on Wikipedia (5.14× the country average).
Demographically, the Wealth audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Wealth fan in Italy is more female, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Wealth profile in Italy.
55.2% are female, 44.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 44.8 |
| Estimated audience size | 5,050,328 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Wealth audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 5.5% |
| India | 5.0% |
The strongest cross-interests of the Wealth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.14× | ||
| 02 | Property finder | Home & Garden | 4.60× | ||
| 03 | Breastfeeding | Kids & Family | 4.00× | ||
| 04 | High-net-worth individual | Business & Career | 3.86× | ||
| 05 | Public administration | Business & Career | 3.65× | ||
| 06 | Satire | Literature | 3.26× | ||
| 07 | Master of Business Administration | Business & Career | 3.21× | ||
| 08 | Travel agency | Travel & Leisure | 2.54× | ||
| 09 | Modern architecture | Arts & Culture | 2.34× | ||
| 10 | Genetics | Kids & Family | 2.33× | ||
| 11 | Affiliate marketing | Business & Career | 2.33× | ||
| 12 | Google Drive | Technology & Electronics | 2.29× | ||
| 13 | Mediaset | Technology & Electronics | 2.17× | ||
| 14 | Champagne | Food & Beverages | 2.11× | ||
| 15 | Volunteering | Politics & Society | 2.04× | ||
| 16 | Innovation | Business & Career | 1.96× | ||
| 17 | Subscription business model | Shopping | 1.81× | ||
| 18 | Personal finance | Business & Career | 1.78× | ||
| 19 | Luxury yacht | Travel & Leisure | 1.75× | ||
| 20 | Internet & Social Media | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| Indulgence | JOY | 1.63× | |
| Career Orientation | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.80× | |
| Mindfulness | BALANCE | 0.84× | |
| Patriotism | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Wealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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