Rascasse Audience Intelligence

Learning to read Audience in Germany

A data profile of the people who buy, follow and care about Learning to read in Germany — modelled from more than twelve digital signal sources. Learning to read has an estimated audience of 2,245,916 people in Germany.

#1744among Topic in Germany#88in Kids & Family

The average Learning to read fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Taraji P. Henson, Gabrielle Union, Children's literature, with strongest over-indexing on Taraji P. Henson (87.55× the country average).

Demographically, the Learning to read audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Learning to read fan in Germany is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Taraji P. Henson.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Learning to read profile in Germany.

Audience size
2.2M
in Germany
Gender
69.9%♀
30.1% male
Age
38.2
average years
Country rank
#2965
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Learning to read fans

69.9% are female, 30.1% are male, average age 38.2.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Learning to read audience in Germany
MetricValue
Female69.9%
Male30.1%
Average age38.2
Estimated audience size2,245,916
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Learning to read audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3923%
40-4920%
50+16%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Learning to read audience comes from Germany.

Worldwide audience distribution share by country for Learning to read
CountryShare
Germany19.4%
United States19.4%
Indonesia10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Learning to read audience in Germany is strongest.

Fig. 05

Top regions by affinity

Learning to read fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.24×
02Niedersachsen~200K1.13×
03Baden-Württemberg~300K1.11×
04Thüringen~60K1.08×
05Bayern~400K1.05×
06Hessen~200K1.03×
07Saarland~30K1.02×
08Schleswig-Holstein~80K1.01×
09Bremen~20K1.01×
10Sachsen-Anhalt~60K1.00×
11Rheinland-Pfalz~100K0.99×
12Brandenburg~70K0.97×
13Hamburg~50K0.97×
14Sachsen~100K0.96×
15Berlin~90K0.87×
16Mecklenburg-Vorpommern~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Learning to read, Germany
0.82×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Learning to read audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Learning to read audience
#·InterestCategoryAffinity×
01Taraji P. HensonMovies & TV87.55×
02Gabrielle UnionMovies & TV75.45×
03Duke EllingtonMusic & Radio39.26×
04FaithlessMusic & Radio29.27×
05Hallmark ChannelMovies & TV23.03×
06WagyuFood & Beverages19.79×
07Olivia ColmanMovies & TV12.69×
08Children's literatureLiterature8.65×
09Cancer awarenessHealth7.07×
10Law firmBusiness & Career7.00×
11Margot RobbieMovies & TV5.62×
12CNNMovies & TV5.33×
13PreschoolKids & Family4.88×
14PampersKids & Family4.15×
15Child careKids & Family4.04×
16CrosswordGames3.84×
17Brad PittMovies & TV3.83×
18ReligionBusiness & Career2.47×
19Netto Marken-DiscountShopping1.95×
20TagesschauMovies & TV1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Learning to read audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Learning to read audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.10×
SpiritualityBALANCE1.57×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Learning to read audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.91×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Learning to read have in Germany?

Learning to read has an estimated audience of 2,245,916 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Learning to read fans?

69.9% of Learning to read fans are female, 30.1% are male, with an average age of 38.2 years.

03

Which brands do Learning to read fans like most?

Learning to read fans show strongest brand affinity for Taraji P. Henson (87.55×), Gabrielle Union (75.45×), and Children's literature (8.65×) over the country average.

04

Where do Learning to read fans live in Germany?

Learning to read fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Learning to read fans also like?

Beyond Learning to read itself, the audience over-indexes on Gabrielle Union (75.45×), Children's literature (8.65×), Faithless (29.27×), and Wagyu (19.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Learning to read audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Learning to read. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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