Learning to read Audience in Germany

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Learning to read has an estimated audience of 2,245,916 people in Germany. 69.9% are female, 30.1% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jiraiya, Home construction, Whataburger, Pillow, Christmas Gift.

The average Learning to read fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jiraiya, Home construction, Whataburger, with strongest over-indexing on Jiraiya (58.44× the country average). Demographically, the Learning to read audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Learning to read fans

Demographic split for Learning to read audience in Germany
MetricValue
Female69.9%
Male30.1%
Average age38.2
Estimated audience size2,245,916

Audience persona

The typical Learning to read fan in Germany is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Jiraiya.

Top regions in Germany

Top regions ranked by reach for Learning to read in Germany
RegionReachAffinity
Nordrhein-Westfalen623,8021.27×
Bayern394,2611.09×
Baden-Württemberg350,9581.15×
Niedersachsen251,5991.15×
Hessen183,0621.07×
Rheinland-Pfalz110,7900.98×
Sachsen105,9470.96×
Berlin86,9730.87×
Schleswig-Holstein81,1081.01×
Thüringen65,7181.15×
Brandenburg62,6980.9×
Sachsen-Anhalt56,9450.98×
Hamburg47,3960.93×
Saarland28,0681.02×
Mecklenburg-Vorpommern22,1850.52×
Bremen18,3630.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Learning to read audience
BrandAffinityCategory
Jiraiya58.44×Literature
Home construction1.72×Home & Garden
Whataburger9.27×Food & Beverages
Pillow2.27×Home & Garden
Christmas Gift1.82×Kids & Family
Progressive rock1.57×Music & Radio
Škoda Kodiaq1.99×Cars & Mobility
Time (magazine)1.89×News
Icon (magazine)2.22×Arts & Culture
Jack White1.66×Movies & TV
myDealZ2.4×Shopping
Este, Veneto1.98×Travel & Leisure
Picnic2.79×Kids & Family
Ayrton Senna3.63×Sports
Preacher (comics)4.42×Literature
Figure painting (hobby)2.18×Arts & Culture
Headhunters (film)2.46×Movies & TV
Superior Hiking Trail5.99×Travel & Leisure
Gotan Project12.31×Music & Radio
N'Golo Kanté2.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Learning to read audience
TraitClusterScore
Family OrientationCONSERVATISM1.82
Early Adopter MentalityPOWER1.49
Sports ActivityPOWER1.29
Quality AwarenessPREMIUM1.25
Healthy LifestyleBALANCE1.13
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Learning to read
CountryShare
Germany19.4%
United States19.4%
Indonesia10.9%

See Learning to read audiences in other countries

More Kids & Family audiences in Germany

Frequently asked questions

How many fans does Learning to read have in Germany?

Learning to read has an estimated audience of 2,245,916 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Learning to read fans?

69.9% of Learning to read fans are female, 30.1% are male, with an average age of 38.2 years.

Which brands do Learning to read fans like most?

Learning to read fans show strongest brand affinity for Jiraiya (58.44×), Home construction (1.72×), and Whataburger (9.27×) over the country average.

Where do Learning to read fans live in Germany?

Learning to read fans in Germany are most concentrated in Nordrhein-Westfalen (reach 623,802), Bayern (reach 394,261), and Baden-Württemberg (reach 350,958). These three regions account for the largest share of the active audience.

What other brands do Learning to read fans also like?

Beyond Learning to read itself, the audience over-indexes on Home construction (1.72×), Whataburger (9.27×), Pillow (2.27×), and Christmas Gift (1.82×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Learning to read. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.