Learning to read Audience in Germany

Learning to read has an estimated audience of 2,245,916 people in Germany. 69.9% are female, 30.1% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jiraiya, Home construction, Whataburger, Pillow, Christmas Gift.
The average Learning to read fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jiraiya, Home construction, Whataburger, with strongest over-indexing on Jiraiya (58.44× the country average). Demographically, the Learning to read audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Learning to read fans
| Metric | Value |
|---|---|
| Female | 69.9% |
| Male | 30.1% |
| Average age | 38.2 |
| Estimated audience size | 2,245,916 |
Audience persona
The typical Learning to read fan in Germany is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Jiraiya.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 623,802 | 1.27× |
| Bayern | 394,261 | 1.09× |
| Baden-Württemberg | 350,958 | 1.15× |
| Niedersachsen | 251,599 | 1.15× |
| Hessen | 183,062 | 1.07× |
| Rheinland-Pfalz | 110,790 | 0.98× |
| Sachsen | 105,947 | 0.96× |
| Berlin | 86,973 | 0.87× |
| Schleswig-Holstein | 81,108 | 1.01× |
| Thüringen | 65,718 | 1.15× |
| Brandenburg | 62,698 | 0.9× |
| Sachsen-Anhalt | 56,945 | 0.98× |
| Hamburg | 47,396 | 0.93× |
| Saarland | 28,068 | 1.02× |
| Mecklenburg-Vorpommern | 22,185 | 0.52× |
| Bremen | 18,363 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jiraiya | 58.44× | Literature |
| Home construction | 1.72× | Home & Garden |
| Whataburger | 9.27× | Food & Beverages |
| Pillow | 2.27× | Home & Garden |
| Christmas Gift | 1.82× | Kids & Family |
| Progressive rock | 1.57× | Music & Radio |
| Škoda Kodiaq | 1.99× | Cars & Mobility |
| Time (magazine) | 1.89× | News |
| Icon (magazine) | 2.22× | Arts & Culture |
| Jack White | 1.66× | Movies & TV |
| myDealZ | 2.4× | Shopping |
| Este, Veneto | 1.98× | Travel & Leisure |
| Picnic | 2.79× | Kids & Family |
| Ayrton Senna | 3.63× | Sports |
| Preacher (comics) | 4.42× | Literature |
| Figure painting (hobby) | 2.18× | Arts & Culture |
| Headhunters (film) | 2.46× | Movies & TV |
| Superior Hiking Trail | 5.99× | Travel & Leisure |
| Gotan Project | 12.31× | Music & Radio |
| N'Golo Kanté | 2.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.82 |
| Early Adopter Mentality | POWER | 1.49 |
| Sports Activity | POWER | 1.29 |
| Quality Awareness | PREMIUM | 1.25 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.4% |
| United States | 19.4% |
| Indonesia | 10.9% |
See Learning to read audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Learning to read have in Germany?
Learning to read has an estimated audience of 2,245,916 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Learning to read fans?
69.9% of Learning to read fans are female, 30.1% are male, with an average age of 38.2 years.
Which brands do Learning to read fans like most?
Learning to read fans show strongest brand affinity for Jiraiya (58.44×), Home construction (1.72×), and Whataburger (9.27×) over the country average.
Where do Learning to read fans live in Germany?
Learning to read fans in Germany are most concentrated in Nordrhein-Westfalen (reach 623,802), Bayern (reach 394,261), and Baden-Württemberg (reach 350,958). These three regions account for the largest share of the active audience.
What other brands do Learning to read fans also like?
Beyond Learning to read itself, the audience over-indexes on Home construction (1.72×), Whataburger (9.27×), Pillow (2.27×), and Christmas Gift (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Learning to read. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.