Kiev Audience in Germany
Kiev has an estimated audience of 1,410,458 people in Germany. 52.6% are female, 47.4% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hannah Arendt, Political campaign, Kitchen garden, Political economy, Master class.
The average Kiev fan in Germany is 33.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hannah Arendt, Political campaign, Kitchen garden, with strongest over-indexing on Hannah Arendt (23.54× the country average). Demographically, the Kiev audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Kiev fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 33.7 |
| Estimated audience size | 1,410,458 |
Audience persona
The typical Kiev fan in Germany is balanced, around 33.7 years old, with strong Indulgence tendencies and a notable affinity for Hannah Arendt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 278,485 | 0.9× |
| Bayern | 247,539 | 1.09× |
| Baden-Württemberg | 178,102 | 0.93× |
| Niedersachsen | 131,606 | 0.96× |
| Hessen | 100,533 | 0.94× |
| Sachsen | 89,119 | 1.29× |
| Berlin | 73,354 | 1.16× |
| Rheinland-Pfalz | 58,104 | 0.82× |
| Brandenburg | 49,513 | 1.13× |
| Schleswig-Holstein | 46,448 | 0.92× |
| Sachsen-Anhalt | 38,330 | 1.05× |
| Thüringen | 38,042 | 1.06× |
| Hamburg | 33,422 | 1.05× |
| Mecklenburg-Vorpommern | 30,336 | 1.13× |
| Saarland | 13,651 | 0.79× |
| Bremen | 9,544 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hannah Arendt | 23.54× | Literature |
| Political campaign | 19× | Politics & Society |
| Kitchen garden | 22.14× | Home & Garden |
| Political economy | 17.66× | Politics & Society |
| Master class | 13.27× | Business & Career |
| There Will Be Blood | 21.54× | Movies & TV |
| Google News | 4.93× | News |
| Livemusic | 3.48× | Music & Radio |
| Self care | 3.68× | Health |
| Lieferando.de | 2.33× | Food & Beverages |
| Love & Sex | 4.62× | Kids & Family |
| Vacations | 2.53× | Travel & Leisure |
| Family | 1.79× | Kids & Family |
| Flowering plant | 4.01× | Home & Garden |
| Saint Petersburg | 8.5× | Travel & Leisure |
| Toy store | 14.39× | Kids & Family |
| Property finder | 3.19× | Home & Garden |
| Ryanair | 2.11× | Travel & Leisure |
| Human resource management | 4.63× | Business & Career |
| Hairstyle | 2.48× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.63 |
| Sports Activity | POWER | 1.49 |
| Risk Appetite | THRILL | 1.48 |
| Quality Awareness | PREMIUM | 1.48 |
| Sustainability | BALANCE | 1.47 |
| Pet Ownership | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Ukraine | 10.9% |
| Japan | 10.2% |
See Kiev audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Kiev have in Germany?
Kiev has an estimated audience of 1,410,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kiev fans?
52.6% of Kiev fans are female, 47.4% are male, with an average age of 33.7 years.
Which brands do Kiev fans like most?
Kiev fans show strongest brand affinity for Hannah Arendt (23.54×), Political campaign (19×), and Kitchen garden (22.14×) over the country average.
Where do Kiev fans live in Germany?
Kiev fans in Germany are most concentrated in Nordrhein-Westfalen (reach 278,485), Bayern (reach 247,539), and Baden-Württemberg (reach 178,102). These three regions account for the largest share of the active audience.
What other brands do Kiev fans also like?
Beyond Kiev itself, the audience over-indexes on Political campaign (19×), Kitchen garden (22.14×), Political economy (17.66×), and Master class (13.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kiev. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.