Kiev Audience in Germany
Kiev has an estimated audience of 1,410,458 people in Germany. 52.6% are female, 47.4% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Stradivarius, Artistic inspiration, Product design.
The average Kiev fan in Germany is 33.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Stradivarius, with strongest over-indexing on Progressive rock (2.43× the country average). Demographically, the Kiev audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Kiev fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 33.7 |
| Estimated audience size | 1,410,458 |
Audience persona
The typical Kiev fan in Germany is balanced, around 33.7 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 278,485 | 0.9× |
| Bayern | 247,539 | 1.09× |
| Baden-Württemberg | 178,102 | 0.93× |
| Niedersachsen | 131,606 | 0.96× |
| Hessen | 100,533 | 0.94× |
| Sachsen | 89,119 | 1.29× |
| Berlin | 73,354 | 1.16× |
| Rheinland-Pfalz | 58,104 | 0.82× |
| Brandenburg | 49,513 | 1.13× |
| Schleswig-Holstein | 46,448 | 0.92× |
| Sachsen-Anhalt | 38,330 | 1.05× |
| Thüringen | 38,042 | 1.06× |
| Hamburg | 33,422 | 1.05× |
| Mecklenburg-Vorpommern | 30,336 | 1.13× |
| Saarland | 13,651 | 0.79× |
| Bremen | 9,544 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.43× | Music & Radio |
| Gil Ofarim | 1.95× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Artistic inspiration | 1.52× | Arts & Culture |
| Product design | 1.59× | Business & Career |
| Natural rubber | 2.11× | Cars & Mobility |
| Filmnächte am Elbufer | 8.5× | Movies & TV |
| Urban horticulture | 1.51× | Home & Garden |
| Staycation | 3.1× | Home & Garden |
| Home Delivery | 1.99× | Food & Beverages |
| Nationality | 2.08× | Politics & Society |
| Jette | 6.69× | Fashion & Accessoires |
| Kippah | 3.19× | Fashion & Accessoires |
| Corfu (regional unit) | 2× | Travel & Leisure |
| Halsey, Oregon | 7.38× | Travel & Leisure |
| Zagreb | 2.26× | Travel & Leisure |
| Volvo V60 | 2.68× | Cars & Mobility |
| Figure painting (hobby) | 2.13× | Arts & Culture |
| Rhodiola | 4.98× | Health |
| Buddy – The Buddy Holly Story | 2.46× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.63 |
| Sports Activity | POWER | 1.49 |
| Risk Appetite | THRILL | 1.48 |
| Quality Awareness | PREMIUM | 1.48 |
| Sustainability | BALANCE | 1.47 |
| Pet Ownership | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Ukraine | 10.9% |
| Japan | 10.2% |
See Kiev audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Kiev have in Germany?
Kiev has an estimated audience of 1,410,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kiev fans?
52.6% of Kiev fans are female, 47.4% are male, with an average age of 33.7 years.
Which brands do Kiev fans like most?
Kiev fans show strongest brand affinity for Progressive rock (2.43×), Gil Ofarim (1.95×), and Stradivarius (1.97×) over the country average.
Where do Kiev fans live in Germany?
Kiev fans in Germany are most concentrated in Nordrhein-Westfalen (reach 278,485), Bayern (reach 247,539), and Baden-Württemberg (reach 178,102). These three regions account for the largest share of the active audience.
What other brands do Kiev fans also like?
Beyond Kiev itself, the audience over-indexes on Gil Ofarim (1.95×), Stradivarius (1.97×), Artistic inspiration (1.52×), and Product design (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kiev. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.