Political economy Audience in Germany
Political economy has an estimated audience of 695,609 people in Germany. 52.6% are female, 47.4% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Political movement, Hannah Arendt, Policy, London School of Economics, Political communication.
The average Political economy fan in Germany is 45.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Political movement, Hannah Arendt, Policy, with strongest over-indexing on Political movement (38.42× the country average). Demographically, the Political economy audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Spirituality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Political economy fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 45.3 |
| Estimated audience size | 695,609 |
Audience persona
The typical Political economy fan in Germany is balanced, around 45.3 years old, with strong Spirituality tendencies and a notable affinity for Political movement.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,224 | 0.75× |
| Bayern | 65,600 | 0.59× |
| Berlin | 63,332 | 2.04× |
| Hessen | 60,752 | 1.15× |
| Niedersachsen | 57,813 | 0.86× |
| Baden-Württemberg | 57,553 | 0.61× |
| Rheinland-Pfalz | 27,837 | 0.8× |
| Sachsen | 23,146 | 0.68× |
| Hamburg | 19,872 | 1.26× |
| Thüringen | 17,976 | 1.01× |
| Sachsen-Anhalt | 14,872 | 0.83× |
| Brandenburg | 13,784 | 0.64× |
| Schleswig-Holstein | 13,775 | 0.55× |
| Mecklenburg-Vorpommern | 11,942 | 0.9× |
| Saarland | 11,872 | 1.39× |
| Bremen | 11,650 | 1.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Political movement | 38.42× | Politics & Society |
| Hannah Arendt | 28.95× | Literature |
| Policy | 22.9× | Politics & Society |
| London School of Economics | 26.67× | Business & Career |
| Political communication | 43.6× | Politics & Society |
| Environmental law | 34.52× | Politics & Society |
| Social policy | 29.57× | Politics & Society |
| Tagesschau | 2.93× | Movies & TV |
| Sharing economy | 15.07× | Business & Career |
| Environmental economics | 25.2× | Business & Career |
| Political science | 6.61× | Business & Career |
| Kristen Stewart | 11.75× | Movies & TV |
| International relations | 13.3× | Business & Career |
| Politics | 3.22× | Politics & Society |
| Activism | 5.64× | Politics & Society |
| Non-governmental organization | 6.87× | Politics & Society |
| Second-hand shop | 8.52× | Shopping |
| University of London | 21.86× | Business & Career |
| Kiev | 9.17× | Travel & Leisure |
| Axel Prahl | 11.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.32 |
| Individualism | JOY | 2.29 |
| Convenience Orientation | PREMIUM | 2.05 |
| Career Orientation | POWER | 1.99 |
| Patriotism | CONSERVATISM | 1.79 |
| Early Adopter Mentality | POWER | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.9% |
| Germany | 9.4% |
| Mexico | 7.5% |
See Political economy audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Political economy have in Germany?
Political economy has an estimated audience of 695,609 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Political economy fans?
52.6% of Political economy fans are female, 47.4% are male, with an average age of 45.3 years.
Which brands do Political economy fans like most?
Political economy fans show strongest brand affinity for Political movement (38.42×), Hannah Arendt (28.95×), and Policy (22.9×) over the country average.
Where do Political economy fans live in Germany?
Political economy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,224), Bayern (reach 65,600), and Berlin (reach 63,332). These three regions account for the largest share of the active audience.
What other brands do Political economy fans also like?
Beyond Political economy itself, the audience over-indexes on Hannah Arendt (28.95×), Policy (22.9×), London School of Economics (26.67×), and Political communication (43.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Political economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.