Environmental economics Audience in Germany
Environmental economics has an estimated audience of 295,766 people in Germany. 58.3% are female, 41.7% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Hawesko, Gründerzeit, Progressive rock, Business English, Gudrun Sjödén.
The average Environmental economics fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Hawesko, Gründerzeit, Progressive rock, with strongest over-indexing on Hawesko (9.72× the country average). Demographically, the Environmental economics audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Environmental economics fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 43.0 |
| Estimated audience size | 295,766 |
Audience persona
The typical Environmental economics fan in Germany is more female, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 22,947 | 0.35× |
| Baden-Württemberg | 15,237 | 0.38× |
| Bayern | 13,890 | 0.29× |
| Rheinland-Pfalz | 13,767 | 0.93× |
| Brandenburg | 13,504 | 1.47× |
| Niedersachsen | 12,392 | 0.43× |
| Sachsen | 11,979 | 0.83× |
| Thüringen | 11,526 | 1.53× |
| Sachsen-Anhalt | 11,353 | 1.48× |
| Schleswig-Holstein | 11,299 | 1.06× |
| Hessen | 10,204 | 0.45× |
| Bremen | 9,395 | 3.71× |
| Berlin | 8,686 | 0.66× |
| Hamburg | 6,980 | 1.04× |
| Mecklenburg-Vorpommern | 5,211 | 0.92× |
| Saarland | 1,295 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 9.72× | Food & Beverages |
| Gründerzeit | 8.63× | Politics & Society |
| Progressive rock | 2.44× | Music & Radio |
| Business English | 4.04× | Business & Career |
| Gudrun Sjödén | 4.25× | Fashion & Accessoires |
| Collectable | 2.2× | Kids & Family |
| Litter box | 1.67× | Pets & Animals |
| Unique Gifts | 1.8× | Shopping |
| Haberler | 1.72× | News |
| Stradivarius | 1.97× | Shopping |
| Corona (band) | 2.55× | Music & Radio |
| Birthday Gifts | 1.71× | Kids & Family |
| Christmas Gift | 1.73× | Kids & Family |
| Urban horticulture | 1.77× | Home & Garden |
| Roaming | 3.81× | Technology & Electronics |
| Icon (magazine) | 2.33× | Arts & Culture |
| Natural rubber | 1.82× | Cars & Mobility |
| Hypertext | 2.13× | Technology & Electronics |
| KLIX (AM) | 1.78× | Music & Radio |
| Nurse education | 1.6× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.65 |
| Community Orientation | OPEN | 2.17 |
| Quality Awareness | PREMIUM | 2.14 |
| Patriotism | CONSERVATISM | 1.87 |
| Design Affinity | PREMIUM | 1.72 |
| Risk Appetite | THRILL | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 21.2% |
| United States | 12.9% |
| Germany | 8.1% |
See Environmental economics audiences in other countries
- Environmental economics — United States
- Environmental economics — United Kingdom
- Environmental economics — France
- Environmental economics — Italy
- Environmental economics — Spain
- Environmental economics — Brazil
- Environmental economics — Japan
- Environmental economics — South Korea
- Environmental economics — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Environmental economics have in Germany?
Environmental economics has an estimated audience of 295,766 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Environmental economics fans?
58.3% of Environmental economics fans are female, 41.7% are male, with an average age of 43.0 years.
Which brands do Environmental economics fans like most?
Environmental economics fans show strongest brand affinity for Hawesko (9.72×), Gründerzeit (8.63×), and Progressive rock (2.44×) over the country average.
Where do Environmental economics fans live in Germany?
Environmental economics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 22,947), Baden-Württemberg (reach 15,237), and Bayern (reach 13,890). These three regions account for the largest share of the active audience.
What other brands do Environmental economics fans also like?
Beyond Environmental economics itself, the audience over-indexes on Gründerzeit (8.63×), Progressive rock (2.44×), Business English (4.04×), and Gudrun Sjödén (4.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Environmental economics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.