Medicinal plants Audience in Germany
Medicinal plants has an estimated audience of 661,458 people in Germany. 64.8% are female, 35.2% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Melatonin, Health sciences, Human nutrition, Landscape design, Backyard.
The average Medicinal plants fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Melatonin, Health sciences, Human nutrition, with strongest over-indexing on Melatonin (15.16× the country average). Demographically, the Medicinal plants audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Medicinal plants fans
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 38.5 |
| Estimated audience size | 661,458 |
Audience persona
The typical Medicinal plants fan in Germany is more female, around 38.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Melatonin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,522 | 0.81× |
| Bayern | 85,206 | 0.8× |
| Baden-Württemberg | 76,291 | 0.85× |
| Niedersachsen | 64,780 | 1.01× |
| Hessen | 47,693 | 0.95× |
| Sachsen | 40,271 | 1.24× |
| Rheinland-Pfalz | 34,094 | 1.03× |
| Brandenburg | 30,420 | 1.48× |
| Schleswig-Holstein | 26,720 | 1.13× |
| Thüringen | 24,736 | 1.47× |
| Sachsen-Anhalt | 21,959 | 1.28× |
| Berlin | 19,759 | 0.67× |
| Mecklenburg-Vorpommern | 15,620 | 1.24× |
| Hamburg | 8,627 | 0.58× |
| Saarland | 5,907 | 0.73× |
| Bremen | 4,247 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Melatonin | 15.16× | Health |
| Health sciences | 19.51× | Business & Career |
| Human nutrition | 13.33× | Food & Beverages |
| Landscape design | 6.18× | Business & Career |
| Backyard | 7.15× | Home & Garden |
| Landscaping | 5.85× | Home & Garden |
| Shopping | 2.03× | Shopping |
| Outdoor recreation | 2.11× | Sports |
| Organic product | 4.84× | Food & Beverages |
| CEWE FOTOBUCH | 11.9× | Internet & Social Media |
| Beauty | 2.16× | Beauty & Wellness |
| Design | 2.11× | Home & Garden |
| Flower garden | 6.48× | Home & Garden |
| Organic horticulture | 7.8× | Food & Beverages |
| Health education | 12.27× | Business & Career |
| Food | 1.89× | Food & Beverages |
| Natural World | 2.85× | Fashion & Accessoires |
| Unique Gifts | 5.01× | Shopping |
| Pomeranian (dog) | 4.49× | Pets & Animals |
| Birthday Gifts | 5.94× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.16 |
| Mindfulness | BALANCE | 1.9 |
| Pet Ownership | JOY | 1.73 |
| Indulgence | JOY | 1.65 |
| Spirituality | BALANCE | 1.62 |
| Design Affinity | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Italy | 5.2% |
| Vietnam | 4.6% |
See Medicinal plants audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Medicinal plants have in Germany?
Medicinal plants has an estimated audience of 661,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Medicinal plants fans?
64.8% of Medicinal plants fans are female, 35.2% are male, with an average age of 38.5 years.
Which brands do Medicinal plants fans like most?
Medicinal plants fans show strongest brand affinity for Melatonin (15.16×), Health sciences (19.51×), and Human nutrition (13.33×) over the country average.
Where do Medicinal plants fans live in Germany?
Medicinal plants fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,522), Bayern (reach 85,206), and Baden-Württemberg (reach 76,291). These three regions account for the largest share of the active audience.
What other brands do Medicinal plants fans also like?
Beyond Medicinal plants itself, the audience over-indexes on Health sciences (19.51×), Human nutrition (13.33×), Landscape design (6.18×), and Backyard (7.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Medicinal plants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.