Rascasse Audience Intelligence

Medicinal plants Audience in Germany

A data profile of the people who buy, follow and care about Medicinal plants in Germany — modelled from more than twelve digital signal sources. Medicinal plants has an estimated audience of 661,458 people in Germany.

#3993among Topic in Germany#272in Health

The average Medicinal plants fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Melatonin, Health sciences, Human nutrition, with strongest over-indexing on Melatonin (15.16× the country average).

Demographically, the Medicinal plants audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Medicinal plants fan in Germany is more female, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Melatonin.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medicinal plants profile in Germany.

Audience size
661K
in Germany
Gender
64.8%♀
35.2% male
Age
38.5
average years
Country rank
#9284
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medicinal plants fans

64.8% are female, 35.2% are male, average age 38.5.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Medicinal plants audience in Germany
MetricValue
Female64.8%
Male35.2%
Average age38.5
Estimated audience size661,458
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Medicinal plants audience in Germany
Age bracketShare%
16-1916%
20-2924%
30-3922%
40-4922%
50+15%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Medicinal plants audience comes from Germany.

Worldwide audience distribution share by country for Medicinal plants
CountryShare
United States16.0%
Italy5.2%
Vietnam4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medicinal plants audience in Germany is strongest.

Fig. 05

Top regions by affinity

Medicinal plants fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.51×
02Mecklenburg-Vorpommern~20K1.36×
03Brandenburg~30K1.35×
04Sachsen-Anhalt~20K1.32×
05Sachsen~40K1.23×
06Schleswig-Holstein~30K1.07×
07Niedersachsen~60K0.98×
08Rheinland-Pfalz~30K0.98×
09Saarland~8K0.97×
10Hessen~50K0.91×
11Bremen~5K0.86×
12Baden-Württemberg~70K0.82×
13Nordrhein-Westfalen~100K0.80×
14Bayern~80K0.75×
15Berlin~20K0.66×
16Hamburg~9K0.60×
Fig. 06

Affinity by region

Affinity by region — Medicinal plants, Germany
0.60×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medicinal plants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medicinal plants audience
#·InterestCategoryAffinity×
01Health sciencesBusiness & Career19.51×
02MelatoninHealth15.16×
03Human nutritionFood & Beverages13.33×
04Health educationBusiness & Career12.27×
05CEWE FOTOBUCHInternet & Social Media11.90×
06McCaféFood & Beverages8.90×
07Organic horticultureFood & Beverages7.80×
08BackyardHome & Garden7.15×
09Flower gardenHome & Garden6.48×
10Landscape designBusiness & Career6.18×
11Birthday GiftsKids & Family5.94×
12LandscapingHome & Garden5.85×
13Unique GiftsShopping5.01×
14Organic productFood & Beverages4.84×
15Pomeranian (dog)Pets & Animals4.49×
16BeautyBeauty & Wellness2.16×
17Outdoor recreationSports2.11×
18DesignHome & Garden2.11×
19ShoppingShopping2.03×
20FoodFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medicinal plants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medicinal plants audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.23×
IndividualismJOY2.02×
Convenience OrientationPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medicinal plants audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.68×
Early Adopter MentalityPOWER0.73×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medicinal plants have in Germany?

Medicinal plants has an estimated audience of 661,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Medicinal plants fans?

64.8% of Medicinal plants fans are female, 35.2% are male, with an average age of 38.5 years.

03

Which brands do Medicinal plants fans like most?

Medicinal plants fans show strongest brand affinity for Melatonin (15.16×), Health sciences (19.51×), and Human nutrition (13.33×) over the country average.

04

Where do Medicinal plants fans live in Germany?

Medicinal plants fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Medicinal plants fans also like?

Beyond Medicinal plants itself, the audience over-indexes on Health sciences (19.51×), Human nutrition (13.33×), Landscape design (6.18×), and Backyard (7.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Medicinal plants audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Medicinal plants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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