Melatonin Audience in Germany
Melatonin has an estimated audience of 2,162,522 people in Germany. 63.7% are female, 36.3% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Medicinal plants, Tagesschau, Real property, Scooby-Doo.
The average Melatonin fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Medicinal plants, Tagesschau, with strongest over-indexing on Western Union (5.33× the country average). Demographically, the Melatonin audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Melatonin fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 40.1 |
| Estimated audience size | 2,162,522 |
Audience persona
The typical Melatonin fan in Germany is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 545,118 | 1.15× |
| Bayern | 361,287 | 1.04× |
| Baden-Württemberg | 311,742 | 1.06× |
| Niedersachsen | 235,712 | 1.12× |
| Hessen | 182,761 | 1.11× |
| Rheinland-Pfalz | 114,719 | 1.06× |
| Berlin | 103,544 | 1.07× |
| Sachsen | 99,822 | 0.94× |
| Schleswig-Holstein | 81,565 | 1.05× |
| Brandenburg | 62,382 | 0.93× |
| Hamburg | 52,733 | 1.08× |
| Sachsen-Anhalt | 47,811 | 0.85× |
| Thüringen | 47,435 | 0.86× |
| Mecklenburg-Vorpommern | 33,525 | 0.81× |
| Saarland | 24,281 | 0.91× |
| Bremen | 17,567 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 5.33× | Business & Career |
| Medicinal plants | 11.76× | Health |
| Tagesschau | 1.76× | Movies & TV |
| Real property | 4.16× | Home & Garden |
| Scooby-Doo | 4.36× | Movies & TV |
| Freeware | 1.76× | Technology & Electronics |
| Wetter.com | 1.6× | Home & Garden |
| Flower bouquet | 2.35× | Home & Garden |
| Felix Baumgartner | 2.71× | Sports |
| Focus | 2.11× | News |
| Cat food | 2.05× | Pets & Animals |
| Ornamental plant | 2.05× | Home & Garden |
| Leggings | 2.45× | Fashion & Accessoires |
| House music | 1.52× | Music & Radio |
| Fressnapf | 1.91× | Shopping |
| Storm of Love | 2.04× | Movies & TV |
| Shampoo | 2.15× | Beauty & Wellness |
| Bestseller | 1.89× | Literature |
| Chihuahua (dog) | 1.87× | Pets & Animals |
| Musical instrument | 1.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.51 |
| Sports Activity | POWER | 1.47 |
| Sustainability | BALANCE | 1.46 |
| Healthy Lifestyle | BALANCE | 1.46 |
| Mindfulness | BALANCE | 1.41 |
| Design Affinity | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Germany | 12.0% |
| United Kingdom | 9.2% |
See Melatonin audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Melatonin have in Germany?
Melatonin has an estimated audience of 2,162,522 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Melatonin fans?
63.7% of Melatonin fans are female, 36.3% are male, with an average age of 40.1 years.
Which brands do Melatonin fans like most?
Melatonin fans show strongest brand affinity for Western Union (5.33×), Medicinal plants (11.76×), and Tagesschau (1.76×) over the country average.
Where do Melatonin fans live in Germany?
Melatonin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 545,118), Bayern (reach 361,287), and Baden-Württemberg (reach 311,742). These three regions account for the largest share of the active audience.
What other brands do Melatonin fans also like?
Beyond Melatonin itself, the audience over-indexes on Medicinal plants (11.76×), Tagesschau (1.76×), Real property (4.16×), and Scooby-Doo (4.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Melatonin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.