Melatonin Audience in United States

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Melatonin has an estimated audience of 4,550,940 people in United States. 68.0% are female, 32.0% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, CarGurus, Google Maps, Indeed.com.

The average Melatonin fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, CarGurus, with strongest over-indexing on Finnair (338.16× the country average). Demographically, the Melatonin audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Melatonin fans

Demographic split for Melatonin audience in United States
MetricValue
Female68.0%
Male32.0%
Average age41.8
Estimated audience size4,550,940

Audience persona

The typical Melatonin fan in United States is more female, around 41.8 years old, with strong Mindfulness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Melatonin in United States
RegionReachAffinity
California657,0071.31×
Texas475,2691.21×
Florida342,7231.11×
New York310,0041.22×
Illinois177,5081.17×
Georgia167,6841.2×
Pennsylvania163,1851.06×
North Carolina153,3951.12×
Ohio144,9751.03×
Virginia129,9651.17×
New Jersey129,0001.11×
Michigan126,3901.06×
Arizona100,5421.08×
Washington98,0081.07×
Tennessee96,3631.06×
Massachusetts94,0531.05×
Maryland92,6501.18×
Indiana86,8131.04×
Louisiana75,2081.28×
Missouri70,0630.96×
South Carolina69,1381.01×
Alabama68,7201.08×
Minnesota64,5180.99×
Colorado64,0330.89×
Wisconsin63,9460.93×
Kentucky59,5611.04×
Oregon51,9091×
Oklahoma50,7941.01×
Connecticut48,8101.07×
Nevada47,6501.08×
Mississippi43,2261.15×
Arkansas39,0921.04×
Iowa35,7940.95×
Kansas34,7400.97×
Utah33,5590.82×
Hawaii22,4211.15×
Nebraska21,4390.94×
New Mexico20,7090.91×
West Virginia18,8690.89×
Idaho18,4920.81×
New Hampshire14,1520.79×
Maine12,9220.79×
Rhode Island12,4390.86×
Washington, District of Columbia12,0850.88×
Delaware11,3050.9×
South Dakota8,8070.84×
Montana8,6320.68×
Alaska7,8010.8×
North Dakota7,5020.8×
Vermont6,0670.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Melatonin audience
BrandAffinityCategory
Finnair338.16×Travel & Leisure
Capital One11.52×Business & Career
CarGurus13.7×Cars & Mobility
Google Maps9.1×Internet & Social Media
Indeed.com8.41×Business & Career
Beetlejuice7.09×Movies & TV
AccuWeather9.35×Home & Garden
Diane Keaton8.99×Movies & TV
DeviantArt9.29×Internet & Social Media
Bruce Willis9.35×Movies & TV
Enterprise Rent-A-Car7.83×Cars & Mobility
Aaron Rodgers7.97×Sports
Circle K8.56×Shopping
Google News6.85×News
Elizabeth Taylor14.02×Movies & TV
Jason Momoa10.83×Movies & TV
ICloud10.65×Technology & Electronics
Demi Moore10.41×Movies & TV
Khan Academy8.89×Business & Career
Clint Eastwood9.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Melatonin audience
TraitClusterScore
MindfulnessBALANCE1.76
Urban LifestyleOPEN1.45
SustainabilityBALANCE1.44
Healthy LifestyleBALANCE1.44
Design AffinityPREMIUM1.41
Sports ActivityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for Melatonin
CountryShare
United States25.3%
Germany12.0%
United Kingdom9.2%

See Melatonin audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Melatonin have in United States?

Melatonin has an estimated audience of 4,550,940 people in United States, concentrated in California and Texas.

What is the gender split and age of Melatonin fans?

68.0% of Melatonin fans are female, 32.0% are male, with an average age of 41.8 years.

Which brands do Melatonin fans like most?

Melatonin fans show strongest brand affinity for Finnair (338.16×), Capital One (11.52×), and CarGurus (13.7×) over the country average.

Where do Melatonin fans live in United States?

Melatonin fans in United States are most concentrated in California (reach 657,007), Texas (reach 475,269), and Florida (reach 342,723). These three regions account for the largest share of the active audience.

What other brands do Melatonin fans also like?

Beyond Melatonin itself, the audience over-indexes on Capital One (11.52×), CarGurus (13.7×), Google Maps (9.1×), and Indeed.com (8.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Melatonin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.