Rascasse Audience Intelligence

Melatonin Audience in United States

A data profile of the people who buy, follow and care about Melatonin in United States — modelled from more than twelve digital signal sources. Melatonin has an estimated audience of 4,743,258 people in United States.

#3903among Topic in United States#288in Health

The average Melatonin fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Veganism, Wine, Genetics, with strongest over-indexing on Veganism (1.85× the country average).

Demographically, the Melatonin audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Melatonin fan in United States is more female, around 43.6 years old, with strong Mindfulness tendencies and a notable affinity for Veganism.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melatonin profile in United States.

Audience size
4.7M
in United States
Gender
61.7%♀
38.3% male
Age
43.6
average years
Country rank
#6998
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melatonin fans

61.7% are female, 38.3% are male, average age 43.6.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Melatonin audience in United States
MetricValue
Female61.7%
Male38.3%
Average age43.6
Estimated audience size4,743,258
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Melatonin audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4925%
50+30%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Melatonin audience comes from United States.

Worldwide audience distribution share by country for Melatonin
CountryShare
United States24.4%
Germany10.0%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melatonin audience in United States is strongest.

Fig. 05

Top regions by affinity

Melatonin fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~80K1.28×
02Maryland~100K1.18×
03Mississippi~50K1.18×
04California~600K1.17×
05Texas~500K1.17×
06New York~300K1.15×
07Alabama~70K1.11×
08Hawaii~20K1.11×
09North Carolina~200K1.09×
10Virginia~100K1.09×
11Indiana~90K1.09×
12Illinois~200K1.08×
13Georgia~200K1.08×
14Arizona~100K1.07×
15Kentucky~60K1.06×
16Arkansas~40K1.05×
17New Jersey~100K1.04×
18Michigan~100K1.03×
19Washington~100K1.03×
20Tennessee~100K1.03×
21Massachusetts~100K1.03×
22South Carolina~70K1.03×
23Florida~300K1.02×
24Oklahoma~50K1.02×
25Connecticut~50K1.02×
26Nevada~50K1.02×
27Pennsylvania~200K1.01×
28Ohio~100K1.00×
29Nebraska~20K1.00×
30Missouri~80K0.99×
31Wisconsin~70K0.99×
32Minnesota~70K0.99×
33Delaware~10K0.99×
34Iowa~40K0.98×
35Kansas~40K0.98×
36New Mexico~20K0.97×
37Alaska~10K0.96×
38Rhode Island~10K0.94×
39North Dakota~9K0.94×
40South Dakota~10K0.93×
41West Virginia~20K0.92×
42Oregon~50K0.90×
43Idaho~20K0.86×
44Washington, District of Columbia~10K0.86×
45Colorado~60K0.85×
46Utah~30K0.82×
47New Hampshire~20K0.82×
48Maine~10K0.82×
49Vermont~7K0.82×
50Montana~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Melatonin, United States
0.80×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Melatonin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Melatonin audience
#·InterestCategoryAffinity×
01Medicinal plantsHealth6.76×
02Non-alcoholic beverageFood & Beverages3.03×
03Paleolithic dietHealth2.93×
04Essential oilHome & Garden2.57×
05KetoneHealth2.54×
06Gluten-free dietFood & Beverages2.21×
07InnovationBusiness & Career2.14×
08GeneticsKids & Family2.03×
09Real propertyHome & Garden1.91×
10VeganismFood & Beverages1.85×
11CocktailFood & Beverages1.73×
12BakeryFood & Beverages1.70×
13EtsyFashion & Accessoires1.57×
14WineFood & Beverages1.54×
15Trader Joe'sShopping1.54×
16TraditionPolitics & Society1.54×
17Beauty salonsBeauty & Wellness1.53×
18Nonprofit organizationPolitics & Society1.51×
19Self careHealth1.51×
20HandbagsFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Melatonin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Melatonin audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.67×
IndulgenceJOY1.46×
Healthy LifestyleBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Melatonin audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
Social Media UsageJOY0.96×
Luxury OrientationPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Melatonin have in United States?

Melatonin has an estimated audience of 4,743,258 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Melatonin fans?

61.7% of Melatonin fans are female, 38.3% are male, with an average age of 43.6 years.

03

Which brands do Melatonin fans like most?

Melatonin fans show strongest brand affinity for Veganism (1.85×), Wine (1.54×), and Genetics (2.03×) over the country average.

04

Where do Melatonin fans live in United States?

Melatonin fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Melatonin fans also like?

Beyond Melatonin itself, the audience over-indexes on Wine (1.54×), Genetics (2.03×), Beauty salons (1.53×), and Medicinal plants (6.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Melatonin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Melatonin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →