Rascasse Audience Intelligence

Medicinal plants Audience in United States

A data profile of the people who buy, follow and care about Medicinal plants in United States — modelled from more than twelve digital signal sources. Medicinal plants has an estimated audience of 3,605,869 people in United States.

#4576among Topic in United States#342in Health

The average Medicinal plants fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Afro-textured hair, Hobby Lobby, Self care, with strongest over-indexing on Afro-textured hair (7.58× the country average).

Demographically, the Medicinal plants audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Medicinal plants fan in United States is more female, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Afro-textured hair.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Medicinal plants profile in United States.

Audience size
3.6M
in United States
Gender
68.6%♀
31.4% male
Age
42.8
average years
Country rank
#8790
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Medicinal plants fans

68.6% are female, 31.4% are male, average age 42.8.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Medicinal plants audience in United States
MetricValue
Female68.6%
Male31.4%
Average age42.8
Estimated audience size3,605,869
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Medicinal plants audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3920%
40-4926%
50+27%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Medicinal plants audience comes from United States.

Worldwide audience distribution share by country for Medicinal plants
CountryShare
United States16.0%
Italy5.2%
Vietnam4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Medicinal plants audience in United States is strongest.

Fig. 05

Top regions by affinity

Medicinal plants fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~20K1.17×
02Kentucky~50K1.16×
03Hawaii~20K1.14×
04Washington~80K1.12×
05Arkansas~30K1.11×
06New Mexico~20K1.11×
07Oregon~50K1.10×
08Oklahoma~40K1.09×
09Montana~10K1.09×
10Alaska~8K1.09×
11West Virginia~20K1.08×
12Utah~30K1.05×
13New Hampshire~10K1.04×
14Maine~10K1.04×
15South Dakota~9K1.04×
16Vermont~7K1.04×
17Mississippi~30K1.03×
18Missouri~60K1.02×
19Nevada~40K1.02×
20Iowa~30K1.01×
21North Dakota~7K1.00×
22North Carolina~100K0.99×
23South Carolina~50K0.99×
24Louisiana~50K0.99×
25Kansas~30K0.98×
26Pennsylvania~100K0.97×
27Virginia~90K0.97×
28Delaware~10K0.97×
29Colorado~50K0.96×
30Nebraska~20K0.96×
31Georgia~100K0.95×
32Michigan~90K0.95×
33Wisconsin~50K0.95×
34Alabama~50K0.94×
35Rhode Island~10K0.94×
36Minnesota~50K0.93×
37Indiana~60K0.92×
38Tennessee~70K0.91×
39Connecticut~30K0.91×
40Washington, District of Columbia~10K0.90×
41Texas~300K0.88×
42New York~200K0.88×
43Arizona~60K0.87×
44Florida~200K0.86×
45Massachusetts~60K0.86×
46Ohio~90K0.85×
47Maryland~50K0.85×
48California~300K0.84×
49Illinois~100K0.82×
50New Jersey~80K0.82×
Fig. 06

Affinity by region

Affinity by region — Medicinal plants, United States
0.82×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Medicinal plants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Medicinal plants audience
#·InterestCategoryAffinity×
01Afro-textured hairBeauty & Wellness7.58×
02MelatoninHealth6.76×
03LagosTravel & Leisure4.78×
04Edible mushroomFood & Beverages4.13×
05Flower gardenHome & Garden3.85×
06Curly HairBeauty & Wellness3.43×
07Lace wigBeauty & Wellness2.76×
08Flowering plantHome & Garden2.65×
09Self careHealth2.62×
10Hobby LobbyHome & Garden2.46×
11Well-beingHealth2.37×
12GeneticsKids & Family2.31×
13Culinary artArts & Culture2.24×
14Personal careHealth2.17×
15IndividualPolitics & Society2.14×
16GirlKids & Family2.12×
17HouseholdHome & Garden2.04×
18Macy'sShopping1.84×
19HandicraftHome & Garden1.79×
20GardenHome & Garden1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Medicinal plants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Medicinal plants audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.73×
MindfulnessBALANCE1.64×
Community OrientationOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Medicinal plants audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
Early Adopter MentalityPOWER0.83×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Medicinal plants have in United States?

Medicinal plants has an estimated audience of 3,605,869 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Medicinal plants fans?

68.6% of Medicinal plants fans are female, 31.4% are male, with an average age of 42.8 years.

03

Which brands do Medicinal plants fans like most?

Medicinal plants fans show strongest brand affinity for Afro-textured hair (7.58×), Hobby Lobby (2.46×), and Self care (2.62×) over the country average.

04

Where do Medicinal plants fans live in United States?

Medicinal plants fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Medicinal plants fans also like?

Beyond Medicinal plants itself, the audience over-indexes on Hobby Lobby (2.46×), Self care (2.62×), Curly Hair (3.43×), and Well-being (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Medicinal plants audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Medicinal plants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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