Medicinal plants Audience in United States

Medicinal plants logo

Medicinal plants has an estimated audience of 3,605,869 people in United States. 68.6% are female, 31.4% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Afro-textured hair, Hobby Lobby, Self care, Curly Hair, Well-being.

The average Medicinal plants fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Afro-textured hair, Hobby Lobby, Self care, with strongest over-indexing on Afro-textured hair (7.58× the country average). Demographically, the Medicinal plants audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Medicinal plants fans

Demographic split for Medicinal plants audience in United States
MetricValue
Female68.6%
Male31.4%
Average age42.8
Estimated audience size3,605,869

Audience persona

The typical Medicinal plants fan in United States is more female, around 42.8 years old, with strong Mindfulness tendencies and a notable affinity for Afro-textured hair.

Top regions in United States

Top regions ranked by reach for Medicinal plants in United States
RegionReachAffinity
California338,0930.85×
Texas292,6070.94×
Florida194,8370.8×
New York183,0150.91×
Pennsylvania122,7221.01×
North Carolina113,9981.05×
Georgia105,7310.95×
Virginia95,4401.09×
Illinois94,5350.79×
Ohio89,9430.81×
Washington84,8611.17×
Michigan84,6450.9×
Tennessee65,8360.91×
Indiana63,6870.97×
New Jersey62,7090.68×
Missouri61,6791.06×
Kentucky58,9011.3×
South Carolina56,6501.04×
Wisconsin56,4541.04×
Oklahoma56,2221.4×
Massachusetts55,5170.78×
Arizona53,8980.73×
Colorado51,5290.91×
Oregon49,4531.2×
Louisiana48,8751.05×
Maryland46,3660.75×
Minnesota43,9170.85×
Alabama43,7680.87×
Nevada37,6841.08×
Arkansas36,4711.23×
Utah33,8241.05×
Mississippi32,0081.08×
Iowa27,7040.93×
Kansas25,4680.9×
Connecticut24,9900.69×
Idaho24,4011.35×
New Mexico20,7481.15×
West Virginia18,9561.13×
Hawaii17,2291.11×
Nebraska16,2220.9×
New Hampshire16,0931.13×
Maine15,5301.2×
Montana12,4931.25×
Rhode Island9,1410.8×
Vermont8,9911.42×
South Dakota8,8781.07×
Alaska8,5991.11×
North Dakota8,1641.1×
Delaware7,7770.78×
Washington, District of Columbia6,5020.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Medicinal plants audience
BrandAffinityCategory
Afro-textured hair7.58×Beauty & Wellness
Hobby Lobby2.46×Home & Garden
Self care2.62×Health
Curly Hair3.43×Beauty & Wellness
Well-being2.37×Health
Culinary art2.24×Arts & Culture
Lace wig2.76×Beauty & Wellness
Personal care2.17×Health
Lagos4.78×Travel & Leisure
Individual2.14×Politics & Society
Genetics2.31×Kids & Family
Flower garden3.85×Home & Garden
Macy's1.84×Shopping
Flowering plant2.65×Home & Garden
Melatonin6.76×Health
Handicraft1.79×Home & Garden
Yahoo!ショッピング2.03×
Household2.04×Home & Garden
Garden1.65×Home & Garden
Girl2.12×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Medicinal plants audience
TraitClusterScore
MindfulnessBALANCE2.05
Urban LifestyleOPEN1.93
SustainabilityBALANCE1.78
Design AffinityPREMIUM1.77
SpiritualityBALANCE1.76
Community OrientationOPEN1.66

Worldwide distribution

Worldwide audience distribution share by country for Medicinal plants
CountryShare
United States16.0%
Italy5.2%
Vietnam4.6%

See Medicinal plants audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Medicinal plants have in United States?

Medicinal plants has an estimated audience of 3,605,869 people in United States, concentrated in California and Texas.

What is the gender split and age of Medicinal plants fans?

68.6% of Medicinal plants fans are female, 31.4% are male, with an average age of 42.8 years.

Which brands do Medicinal plants fans like most?

Medicinal plants fans show strongest brand affinity for Afro-textured hair (7.58×), Hobby Lobby (2.46×), and Self care (2.62×) over the country average.

Where do Medicinal plants fans live in United States?

Medicinal plants fans in United States are most concentrated in California (reach 338,093), Texas (reach 292,607), and Florida (reach 194,837). These three regions account for the largest share of the active audience.

What other brands do Medicinal plants fans also like?

Beyond Medicinal plants itself, the audience over-indexes on Hobby Lobby (2.46×), Self care (2.62×), Curly Hair (3.43×), and Well-being (2.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Medicinal plants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.