Edible mushroom Audience in United States

Edible mushroom has an estimated audience of 11,058,256 people in United States. 62.7% are female, 37.3% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Shellfish, Honda HR-V, Texas Roadhouse, Pre-school playgroup.

The average Edible mushroom fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Shellfish, Honda HR-V, with strongest over-indexing on Kia Sportage (22.16× the country average). Demographically, the Edible mushroom audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Edible mushroom fans

Demographic split for Edible mushroom audience in United States
MetricValue
Female62.7%
Male37.3%
Average age41.7
Estimated audience size11,058,256

Audience persona

The typical Edible mushroom fan in United States is more female, around 41.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Edible mushroom in United States
RegionReachAffinity
California1,051,9300.87×
Texas667,9750.7×
New York519,5210.84×
Florida517,7160.69×
Illinois357,8080.97×
Ohio357,6411.05×
Pennsylvania349,1290.94×
Washington329,8951.49×
Michigan323,9951.12×
North Carolina316,7660.95×
Georgia311,6570.91×
Virginia241,3200.9×
Tennessee241,1571.09×
Indiana239,2351.18×
Missouri238,8031.34×
Oregon216,2501.71×
Massachusetts197,5590.91×
New Jersey192,0760.68×
Wisconsin191,5341.15×
Minnesota178,5481.13×
Kentucky164,3991.19×
Colorado158,3110.91×
Maryland157,4330.83×
Arizona143,6830.64×
South Carolina141,1460.85×
Alabama140,0160.91×
Louisiana133,4380.94×
Iowa127,6431.4×
Oklahoma127,4681.04×
Arkansas112,1981.23×
Connecticut92,0760.83×
Mississippi85,0710.93×
Kansas82,3060.94×
Utah73,7820.75×
Nevada73,1170.68×
West Virginia67,2471.31×
Idaho61,9031.12×
Nebraska52,9650.96×
Hawaii50,0891.05×
New Hampshire48,5791.11×
Vermont44,8872.31×
Maine43,7451.1×
New Mexico41,7410.75×
Montana33,7991.1×
Washington, District of Columbia28,5160.86×
Alaska28,3071.2×
Rhode Island27,4420.78×
Delaware20,4340.67×
South Dakota20,0300.78×
North Dakota16,2710.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edible mushroom audience
BrandAffinityCategory
Kia Sportage22.16×Cars & Mobility
Shellfish6.29×Food & Beverages
Honda HR-V14.77×Cars & Mobility
Texas Roadhouse2.28×Food & Beverages
Pre-school playgroup16.51×Kids & Family
Dollar General1.84×Shopping
Microwave oven2.93×Home & Garden
Livemusic2.35×Music & Radio
Take-out2.04×Food & Beverages
Dentistry2.28×Business & Career
Jeep Grand Cherokee4.55×Cars & Mobility
Houston Astros3.48×Sports
Kroger1.84×Food & Beverages
Grilling1.66×Food & Beverages
Google Drive1.64×Technology & Electronics
Street food2.56×Food & Beverages
Meat1.5×Food & Beverages
Organic food1.63×Food & Beverages
Made in USA2.27×Business & Career
J. C. Penney1.91×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edible mushroom audience
TraitClusterScore
Urban LifestyleOPEN1.44
Convenience OrientationPREMIUM1.43
IndividualismJOY1.31
IndulgenceJOY1.28
SpiritualityBALANCE1.27
Quality AwarenessPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Edible mushroom
CountryShare
United States28.6%
Mexico8.7%
United Kingdom3.5%

See Edible mushroom audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Edible mushroom have in United States?

Edible mushroom has an estimated audience of 11,058,256 people in United States, concentrated in California and Texas.

What is the gender split and age of Edible mushroom fans?

62.7% of Edible mushroom fans are female, 37.3% are male, with an average age of 41.7 years.

Which brands do Edible mushroom fans like most?

Edible mushroom fans show strongest brand affinity for Kia Sportage (22.16×), Shellfish (6.29×), and Honda HR-V (14.77×) over the country average.

Where do Edible mushroom fans live in United States?

Edible mushroom fans in United States are most concentrated in California (reach 1,051,930), Texas (reach 667,975), and New York (reach 519,521). These three regions account for the largest share of the active audience.

What other brands do Edible mushroom fans also like?

Beyond Edible mushroom itself, the audience over-indexes on Shellfish (6.29×), Honda HR-V (14.77×), Texas Roadhouse (2.28×), and Pre-school playgroup (16.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edible mushroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.