Rascasse Audience Intelligence

Edible mushroom Audience in United States

A data profile of the people who buy, follow and care about Edible mushroom in United States — modelled from more than twelve digital signal sources. Edible mushroom has an estimated audience of 11,058,256 people in United States.

#21among Dish in United States#2108among Topic in United States#251in Food & Beverages

The average Edible mushroom fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Shellfish, Non-alcoholic beverage, Microwave oven, with strongest over-indexing on Shellfish (5.6× the country average).

Demographically, the Edible mushroom audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Edible mushroom fan in United States is more female, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Shellfish.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edible mushroom profile in United States.

Audience size
11.1M
in United States
Gender
62.7%♀
37.3% male
Age
41.7
average years
Country rank
#3240
Topic in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Edible mushroom fans

62.7% are female, 37.3% are male, average age 41.7.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Edible mushroom audience in United States
MetricValue
Female62.7%
Male37.3%
Average age41.7
Estimated audience size11,058,256
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Edible mushroom audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Edible mushroom audience comes from United States.

Worldwide audience distribution share by country for Edible mushroom
CountryShare
United States28.6%
Mexico8.7%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edible mushroom audience in United States is strongest.

Fig. 05

Top regions by affinity

Edible mushroom fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~70K3.40×
02Oregon~300K2.07×
03Alaska~40K1.60×
04Washington~400K1.59×
05West Virginia~70K1.43×
06Maine~50K1.29×
07Wisconsin~200K1.23×
08Minnesota~200K1.20×
09Iowa~100K1.15×
10New Hampshire~50K1.15×
11Missouri~200K1.10×
12Indiana~200K1.09×
13Arkansas~100K1.06×
14Montana~30K1.06×
15Michigan~300K1.05×
16Massachusetts~200K1.02×
17Idaho~60K1.02×
18Hawaii~50K1.01×
19Kentucky~100K1.00×
20Pennsylvania~400K0.97×
21Rhode Island~30K0.95×
22Tennessee~200K0.94×
23Connecticut~100K0.92×
24California~1M0.90×
25North Carolina~300K0.90×
26Virginia~200K0.90×
27Oklahoma~100K0.90×
28South Dakota~20K0.90×
29Ohio~300K0.87×
30Mississippi~80K0.87×
31Nebraska~50K0.86×
32North Dakota~20K0.86×
33Louisiana~100K0.85×
34Kansas~70K0.85×
35Colorado~100K0.84×
36Illinois~300K0.83×
37Washington, District of Columbia~30K0.83×
38New Mexico~40K0.81×
39Maryland~200K0.80×
40Georgia~300K0.79×
41Alabama~100K0.79×
42Delaware~20K0.79×
43South Carolina~100K0.77×
44New York~500K0.75×
45Utah~70K0.72×
46New Jersey~200K0.67×
47Nevada~70K0.66×
48Texas~600K0.63×
49Florida~500K0.60×
50Arizona~100K0.60×
Fig. 06

Affinity by region

Affinity by region — Edible mushroom, United States
0.60×1.00×3.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edible mushroom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edible mushroom audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages5.60×
02Non-alcoholic beverageFood & Beverages3.48×
03CappuccinoFood & Beverages3.25×
04Web serverTechnology & Electronics3.23×
05Mineral waterFood & Beverages3.17×
06Microwave ovenHome & Garden2.83×
07Milwaukee BrewersSports2.35×
08Street foodFood & Beverages2.19×
09PastryFood & Beverages2.06×
10Detroit TigersSports1.97×
11Fast casual restaurantsFood & Beverages1.93×
12GeneticsKids & Family1.75×
13Britney SpearsMusic & Radio1.75×
14Subscription business modelShopping1.70×
15Discount storesShopping1.67×
16PharmacyBusiness & Career1.65×
17Texas RoadhouseFood & Beverages1.56×
18Real propertyHome & Garden1.56×
19Pizza HutFood & Beverages1.52×
20MilkFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edible mushroom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edible mushroom audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.39×
SpiritualityBALANCE1.36×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edible mushroom audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
Social Media UsageJOY0.76×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Edible mushroom have in United States?

Edible mushroom has an estimated audience of 11,058,256 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Edible mushroom fans?

62.7% of Edible mushroom fans are female, 37.3% are male, with an average age of 41.7 years.

03

Which brands do Edible mushroom fans like most?

Edible mushroom fans show strongest brand affinity for Shellfish (5.6×), Non-alcoholic beverage (3.48×), and Microwave oven (2.83×) over the country average.

04

Where do Edible mushroom fans live in United States?

Edible mushroom fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Edible mushroom fans also like?

Beyond Edible mushroom itself, the audience over-indexes on Non-alcoholic beverage (3.48×), Microwave oven (2.83×), Texas Roadhouse (1.56×), and Web server (3.23×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Edible mushroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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