Rascasse Audience Intelligence

Edible mushroom Audience in Germany

A data profile of the people who buy, follow and care about Edible mushroom in Germany — modelled from more than twelve digital signal sources. Edible mushroom has an estimated audience of 468,872 people in Germany.

#61among Dish in Germany#4836among Topic in Germany#601in Food & Beverages

The average Edible mushroom fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Non-alcoholic beverage, Tagesschau, Online food ordering, with strongest over-indexing on Non-alcoholic beverage (7.46× the country average).

Demographically, the Edible mushroom audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Edible mushroom fan in Germany is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edible mushroom profile in Germany.

Audience size
469K
in Germany
Gender
63.3%♀
36.7% male
Age
41.1
average years
Country rank
#12383
Topic in Germany
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Edible mushroom fans

63.3% are female, 36.7% are male, average age 41.1.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Edible mushroom audience in Germany
MetricValue
Female63.3%
Male36.7%
Average age41.1
Estimated audience size468,872
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Edible mushroom audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Edible mushroom audience comes from Germany.

Worldwide audience distribution share by country for Edible mushroom
CountryShare
United States28.6%
Mexico8.7%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edible mushroom audience in Germany is strongest.

Fig. 05

Top regions by affinity

Edible mushroom fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.21×
02Saarland~6K1.12×
03Mecklenburg-Vorpommern~9K1.04×
04Berlin~20K1.02×
05Sachsen-Anhalt~10K1.02×
06Thüringen~10K1.02×
07Brandenburg~10K1.00×
08Hamburg~10K0.97×
09Rheinland-Pfalz~20K0.96×
10Schleswig-Holstein~20K0.96×
11Sachsen~20K0.95×
12Hessen~30K0.93×
13Niedersachsen~40K0.91×
14Baden-Württemberg~60K0.88×
15Bayern~70K0.87×
16Nordrhein-Westfalen~80K0.81×
Fig. 06

Affinity by region

Affinity by region — Edible mushroom, Germany
0.81×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edible mushroom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edible mushroom audience
#·InterestCategoryAffinity×
01Irish cuisineFood & Beverages10.70×
02Non-alcoholic beverageFood & Beverages7.46×
03BiochemistryBusiness & Career5.58×
04Online food orderingFood & Beverages5.34×
05Korean cuisineFood & Beverages5.15×
06HerbalismHealth4.68×
07FirefoxInternet & Social Media3.45×
08Ryan GoslingMovies & TV3.18×
09DiaryKids & Family2.98×
10FocusNews2.45×
11Public transportCars & Mobility2.32×
12RefrigeratorHome & Garden2.31×
13RedditInternet & Social Media2.08×
14Netto Marken-DiscountShopping2.06×
15TagesschauMovies & TV2.00×
16DessertsFood & Beverages1.92×
17Fast foodFood & Beverages1.87×
18Organic farmingFood & Beverages1.82×
19Online newspaperNews1.77×
20TattoosFashion & Accessoires1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edible mushroom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edible mushroom audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.12×
Convenience OrientationPREMIUM1.93×
SpiritualityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edible mushroom audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
PatriotismCONSERVATISM0.81×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Edible mushroom have in Germany?

Edible mushroom has an estimated audience of 468,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Edible mushroom fans?

63.3% of Edible mushroom fans are female, 36.7% are male, with an average age of 41.1 years.

03

Which brands do Edible mushroom fans like most?

Edible mushroom fans show strongest brand affinity for Non-alcoholic beverage (7.46×), Tagesschau (2×), and Online food ordering (5.34×) over the country average.

04

Where do Edible mushroom fans live in Germany?

Edible mushroom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Edible mushroom fans also like?

Beyond Edible mushroom itself, the audience over-indexes on Tagesschau (2×), Online food ordering (5.34×), Netto Marken-Discount (2.06×), and Biochemistry (5.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Edible mushroom audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Edible mushroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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