Edible mushroom Audience in Germany
Edible mushroom has an estimated audience of 468,872 people in Germany. 63.3% are female, 36.7% are male, average age 41.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Este, Veneto, Eco Friendly Living, Collectable, Sixx, Unique Gifts.
The average Edible mushroom fan in Germany is 41.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Este, Veneto, Eco Friendly Living, Collectable, with strongest over-indexing on Este, Veneto (3.31× the country average). Demographically, the Edible mushroom audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Edible mushroom fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 41.1 |
| Estimated audience size | 468,872 |
Audience persona
The typical Edible mushroom fan in Germany is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Este, Veneto.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 44,865 | 0.6× |
| Nordrhein-Westfalen | 44,593 | 0.43× |
| Baden-Württemberg | 28,229 | 0.44× |
| Hessen | 26,308 | 0.74× |
| Berlin | 23,484 | 1.12× |
| Niedersachsen | 16,045 | 0.35× |
| Rheinland-Pfalz | 15,323 | 0.65× |
| Brandenburg | 14,844 | 1.02× |
| Thüringen | 14,135 | 1.18× |
| Sachsen-Anhalt | 13,728 | 1.13× |
| Sachsen | 12,380 | 0.54× |
| Mecklenburg-Vorpommern | 12,074 | 1.35× |
| Saarland | 12,002 | 2.08× |
| Bremen | 11,778 | 2.94× |
| Schleswig-Holstein | 11,248 | 0.67× |
| Hamburg | 8,019 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Este, Veneto | 3.31× | Travel & Leisure |
| Eco Friendly Living | 4.58× | Home & Garden |
| Collectable | 1.9× | Kids & Family |
| Sixx | 3.67× | Movies & TV |
| Unique Gifts | 1.58× | Shopping |
| Mothercare | 2.22× | Kids & Family |
| Weimar Republic | 5.6× | Politics & Society |
| Pillow | 1.58× | Home & Garden |
| Nationality | 2.23× | Politics & Society |
| Bank account | 2.18× | Business & Career |
| Socialist Federal Republic of Yugoslavia | 3.19× | Politics & Society |
| Samanyolu Haber | 3.25× | Movies & TV |
| 3D printing | 1.52× | Technology & Electronics |
| Cachorro | 2.3× | Pets & Animals |
| Justice | 2.32× | Politics & Society |
| Buying a House | 3.77× | Home & Garden |
| Geothermal heating | 2.96× | Home & Garden |
| Solo climbing | 1.98× | Sports |
| Therme Erding | 2.32× | Travel & Leisure |
| Ipekyol | 1.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.59 |
| Healthy Lifestyle | BALANCE | 2.07 |
| Convenience Orientation | PREMIUM | 1.96 |
| Sustainability | BALANCE | 1.86 |
| Design Affinity | PREMIUM | 1.83 |
| Urban Lifestyle | OPEN | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.6% |
| Mexico | 8.7% |
| United Kingdom | 3.5% |
See Edible mushroom audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Edible mushroom have in Germany?
Edible mushroom has an estimated audience of 468,872 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Edible mushroom fans?
63.3% of Edible mushroom fans are female, 36.7% are male, with an average age of 41.1 years.
Which brands do Edible mushroom fans like most?
Edible mushroom fans show strongest brand affinity for Este, Veneto (3.31×), Eco Friendly Living (4.58×), and Collectable (1.9×) over the country average.
Where do Edible mushroom fans live in Germany?
Edible mushroom fans in Germany are most concentrated in Bayern (reach 44,865), Nordrhein-Westfalen (reach 44,593), and Baden-Württemberg (reach 28,229). These three regions account for the largest share of the active audience.
What other brands do Edible mushroom fans also like?
Beyond Edible mushroom itself, the audience over-indexes on Eco Friendly Living (4.58×), Collectable (1.9×), Sixx (3.67×), and Unique Gifts (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Edible mushroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.