Irish cuisine Audience in Germany
Irish cuisine has an estimated audience of 319,074 people in Germany. 58.3% are female, 41.7% are male, average age 47.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Liam Neeson, Pierce Brosnan, Jamie Dornan, Flora, Dracula Untold.
The average Irish cuisine fan in Germany is 47.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Liam Neeson, Pierce Brosnan, Jamie Dornan, with strongest over-indexing on Liam Neeson (19.52× the country average). Demographically, the Irish cuisine audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Convenience Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Irish cuisine fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 47.6 |
| Estimated audience size | 319,074 |
Audience persona
The typical Irish cuisine fan in Germany is more female, around 47.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Liam Neeson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 71,201 | 1.39× |
| Nordrhein-Westfalen | 66,365 | 0.95× |
| Baden-Württemberg | 41,421 | 0.95× |
| Niedersachsen | 30,134 | 0.97× |
| Hessen | 25,395 | 1.04× |
| Berlin | 23,808 | 1.67× |
| Rheinland-Pfalz | 13,193 | 0.83× |
| Sachsen | 12,126 | 0.77× |
| Brandenburg | 9,001 | 0.91× |
| Schleswig-Holstein | 6,843 | 0.6× |
| Thüringen | 6,599 | 0.81× |
| Hamburg | 6,388 | 0.89× |
| Mecklenburg-Vorpommern | 5,979 | 0.98× |
| Sachsen-Anhalt | 5,632 | 0.68× |
| Saarland | 4,755 | 1.21× |
| Bremen | 3,666 | 1.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liam Neeson | 19.52× | Movies & TV |
| Pierce Brosnan | 8.65× | Movies & TV |
| Jamie Dornan | 16.05× | Movies & TV |
| Flora | 11.97× | Travel & Leisure |
| Dracula Untold | 22.45× | Movies & TV |
| REWE | 2.34× | Shopping |
| South America | 6.41× | Travel & Leisure |
| Bild | 1.92× | News |
| Tagesschau | 1.9× | Movies & TV |
| Obi (store) | 2.09× | Shopping |
| Celtic mythology | 16.25× | Arts & Culture |
| Wetter.com | 2.37× | Home & Garden |
| Current events | 1.96× | Arts & Culture |
| Perennial plant | 12.68× | Home & Garden |
| Starch | 12.63× | Politics & Society |
| Pets | 1.67× | Pets & Animals |
| Edeka | 2.02× | Shopping |
| Potato | 8.98× | Food & Beverages |
| Cork (city) | 15.85× | Travel & Leisure |
| Veganism | 2.08× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.95 |
| Individualism | JOY | 2.56 |
| Quality Awareness | PREMIUM | 2.33 |
| Spirituality | BALANCE | 2.3 |
| Indulgence | JOY | 2.11 |
| Tradition | CONSERVATISM | 2.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| United Kingdom | 18.0% |
| Italy | 7.3% |
See Irish cuisine audiences in other countries
More Cuisine audiences in Germany
- Vegetarian cuisine (9,791,846)
- Italian cuisine (7,464,844)
- German cuisine (3,938,448)
- French cuisine (3,127,726)
- Japanese cuisine (3,002,004)
Frequently asked questions
How many fans does Irish cuisine have in Germany?
Irish cuisine has an estimated audience of 319,074 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Irish cuisine fans?
58.3% of Irish cuisine fans are female, 41.7% are male, with an average age of 47.6 years.
Which brands do Irish cuisine fans like most?
Irish cuisine fans show strongest brand affinity for Liam Neeson (19.52×), Pierce Brosnan (8.65×), and Jamie Dornan (16.05×) over the country average.
Where do Irish cuisine fans live in Germany?
Irish cuisine fans in Germany are most concentrated in Bayern (reach 71,201), Nordrhein-Westfalen (reach 66,365), and Baden-Württemberg (reach 41,421). These three regions account for the largest share of the active audience.
What other brands do Irish cuisine fans also like?
Beyond Irish cuisine itself, the audience over-indexes on Pierce Brosnan (8.65×), Jamie Dornan (16.05×), Flora (11.97×), and Dracula Untold (22.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Irish cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.