Rascasse Audience Intelligence

Irish cuisine Audience in Germany

A data profile of the people who buy, follow and care about Irish cuisine in Germany — modelled from more than twelve digital signal sources. Irish cuisine has an estimated audience of 319,074 people in Germany.

#31among Cuisine in Germany#5958among Topic in Germany#817in Food & Beverages

The average Irish cuisine fan in Germany is 47.6 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Liam Neeson, Pierce Brosnan, Jamie Dornan, with strongest over-indexing on Liam Neeson (19.52× the country average).

Demographically, the Irish cuisine audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Irish cuisine fan in Germany is more female, around 47.6 years old, with strong Indulgence tendencies and a notable affinity for Liam Neeson.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Irish cuisine profile in Germany.

Audience size
319K
in Germany
Gender
58.3%♀
41.7% male
Age
47.6
average years
Country rank
#16578
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Irish cuisine fans

58.3% are female, 41.7% are male, average age 47.6.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Irish cuisine audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age47.6
Estimated audience size319,074
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Irish cuisine audience in Germany
Age bracketShare%
16-196%
20-2911%
30-3916%
40-4923%
50+43%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Irish cuisine audience comes from Germany.

Worldwide audience distribution share by country for Irish cuisine
CountryShare
United States25.2%
United Kingdom18.0%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irish cuisine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Irish cuisine fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.40×
02Bayern~70K1.29×
03Bremen~3K1.07×
04Saarland~4K1.06×
05Hessen~20K1.03×
06Mecklenburg-Vorpommern~6K1.00×
07Niedersachsen~30K0.98×
08Brandenburg~10K0.97×
09Baden-Württemberg~40K0.96×
10Thüringen~8K0.96×
11Hamburg~7K0.95×
12Nordrhein-Westfalen~70K0.94×
13Rheinland-Pfalz~10K0.93×
14Sachsen-Anhalt~8K0.93×
15Sachsen~10K0.90×
16Schleswig-Holstein~10K0.88×
Fig. 06

Affinity by region

Affinity by region — Irish cuisine, Germany
0.88×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Irish cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Irish cuisine audience
#·InterestCategoryAffinity×
01Dracula UntoldMovies & TV22.45×
02Liam NeesonMovies & TV19.52×
03Celtic mythologyArts & Culture16.25×
04Jamie DornanMovies & TV16.05×
05Cork (city)Travel & Leisure15.85×
06Perennial plantHome & Garden12.68×
07StarchPolitics & Society12.63×
08FloraTravel & Leisure11.97×
09PotatoFood & Beverages8.98×
10Pierce BrosnanMovies & TV8.65×
11South AmericaTravel & Leisure6.41×
12REWEShopping2.34×
13Obi (store)Shopping2.09×
14VeganismFood & Beverages2.08×
15Netto Marken-DiscountShopping2.03×
16EdekaShopping2.02×
17Current eventsArts & Culture1.96×
18BildNews1.92×
19TagesschauMovies & TV1.90×
20PetsPets & Animals1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irish cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irish cuisine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.25×
SpiritualityBALANCE2.10×
TravellingTHRILL1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irish cuisine audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.03×
DIY MentalityTHRILL1.13×
Early Adopter MentalityPOWER1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Irish cuisine have in Germany?

Irish cuisine has an estimated audience of 319,074 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Irish cuisine fans?

58.3% of Irish cuisine fans are female, 41.7% are male, with an average age of 47.6 years.

03

Which brands do Irish cuisine fans like most?

Irish cuisine fans show strongest brand affinity for Liam Neeson (19.52×), Pierce Brosnan (8.65×), and Jamie Dornan (16.05×) over the country average.

04

Where do Irish cuisine fans live in Germany?

Irish cuisine fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Irish cuisine fans also like?

Beyond Irish cuisine itself, the audience over-indexes on Pierce Brosnan (8.65×), Jamie Dornan (16.05×), Flora (11.97×), and REWE (2.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in Germany

See Irish cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Irish cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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