Rascasse Audience Intelligence

Perennial plant Audience in Germany

A data profile of the people who buy, follow and care about Perennial plant in Germany — modelled from more than twelve digital signal sources. Perennial plant has an estimated audience of 492,229 people in Germany.

#4712among Topic in Germany#658in Home & Garden

The average Perennial plant fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Takis, Christopher Walken, Cif, with strongest over-indexing on Takis (20× the country average).

Demographically, the Perennial plant audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Perennial plant fan in Germany is more female, around 41.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Takis.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perennial plant profile in Germany.

Audience size
492K
in Germany
Gender
63.9%♀
36.1% male
Age
41.3
average years
Country rank
#11895
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Perennial plant fans

63.9% are female, 36.1% are male, average age 41.3.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Perennial plant audience in Germany
MetricValue
Female63.9%
Male36.1%
Average age41.3
Estimated audience size492,229
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Perennial plant audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4925%
50+23%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Perennial plant audience comes from Germany.

Worldwide audience distribution share by country for Perennial plant
CountryShare
United States29.5%
United Kingdom9.2%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perennial plant audience in Germany is strongest.

Fig. 05

Top regions by affinity

Perennial plant fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.29×
02Saarland~7K1.16×
03Mecklenburg-Vorpommern~10K1.12×
04Brandenburg~20K1.09×
05Thüringen~10K1.07×
06Sachsen-Anhalt~10K1.04×
07Sachsen~20K1.00×
08Schleswig-Holstein~20K0.96×
09Hamburg~10K0.95×
10Rheinland-Pfalz~20K0.92×
11Niedersachsen~40K0.87×
12Berlin~20K0.87×
13Hessen~30K0.83×
14Baden-Württemberg~50K0.79×
15Bayern~60K0.76×
16Nordrhein-Westfalen~80K0.72×
Fig. 06

Affinity by region

Affinity by region — Perennial plant, Germany
0.72×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perennial plant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perennial plant audience
#·InterestCategoryAffinity×
01CifHome & Garden48.38×
02TakisFood & Beverages20.00×
03Christopher WalkenMovies & TV20.00×
04White CollarMovies & TV20.00×
05TulipHome & Garden14.85×
06Irish cuisineFood & Beverages12.68×
07James FrancoMovies & TV12.61×
08StonemasonryHome & Garden9.36×
09Kate BushMusic & Radio8.42×
10FloristryHome & Garden7.85×
11Heath LedgerMovies & TV7.45×
12BonsaiHome & Garden5.78×
13Non-alcoholic beverageFood & Beverages4.86×
14HouseplantHome & Garden4.58×
15Succulent plantHome & Garden4.21×
16Ornamental plantHome & Garden3.28×
17Müller (company)Food & Beverages2.26×
18TagesschauMovies & TV2.02×
19RyanairTravel & Leisure1.97×
20Netto Marken-DiscountShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perennial plant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perennial plant audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.29×
SpiritualityBALANCE1.74×
IndividualismJOY1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perennial plant audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
Luxury OrientationPREMIUM0.76×
Career OrientationPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Perennial plant have in Germany?

Perennial plant has an estimated audience of 492,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Perennial plant fans?

63.9% of Perennial plant fans are female, 36.1% are male, with an average age of 41.3 years.

03

Which brands do Perennial plant fans like most?

Perennial plant fans show strongest brand affinity for Takis (20×), Christopher Walken (20×), and Cif (48.38×) over the country average.

04

Where do Perennial plant fans live in Germany?

Perennial plant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Perennial plant fans also like?

Beyond Perennial plant itself, the audience over-indexes on Christopher Walken (20×), Cif (48.38×), White Collar (20×), and Floristry (7.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Perennial plant audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Perennial plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →