Perennial plant Audience in Germany
Perennial plant has an estimated audience of 492,229 people in Germany. 63.9% are female, 36.1% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Bonsai, Cif, Houseplant, Takis, Ornamental plant.
The average Perennial plant fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Bonsai, Cif, Houseplant, with strongest over-indexing on Bonsai (8.48× the country average). Demographically, the Perennial plant audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Perennial plant fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 41.3 |
| Estimated audience size | 492,229 |
Audience persona
The typical Perennial plant fan in Germany is more female, around 41.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bonsai.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,354 | 0.46× |
| Bayern | 36,099 | 0.46× |
| Niedersachsen | 33,605 | 0.7× |
| Baden-Württemberg | 32,777 | 0.49× |
| Sachsen | 24,293 | 1.01× |
| Brandenburg | 20,683 | 1.35× |
| Rheinland-Pfalz | 16,970 | 0.69× |
| Thüringen | 16,496 | 1.32× |
| Sachsen-Anhalt | 14,877 | 1.17× |
| Hessen | 14,662 | 0.39× |
| Schleswig-Holstein | 14,534 | 0.82× |
| Mecklenburg-Vorpommern | 14,091 | 1.5× |
| Berlin | 11,075 | 0.5× |
| Saarland | 10,915 | 1.81× |
| Bremen | 10,801 | 2.57× |
| Hamburg | 8,639 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bonsai | 8.48× | Home & Garden |
| Cif | 55.5× | Home & Garden |
| Houseplant | 5.81× | Home & Garden |
| Takis | 20× | Food & Beverages |
| Ornamental plant | 5.07× | Home & Garden |
| White Collar | 20× | Movies & TV |
| James Franco | 16.02× | Movies & TV |
| Tagesschau | 2.53× | Movies & TV |
| Jennifer Love Hewitt | 12.14× | Movies & TV |
| Christopher Walken | 20× | Movies & TV |
| Satire | 5.14× | Literature |
| Ryanair | 3.03× | Travel & Leisure |
| Western Union | 4.79× | Business & Career |
| Italo disco | 9.84× | Music & Radio |
| Kate Bush | 11.04× | Music & Radio |
| Real property | 4.74× | Home & Garden |
| Heath Ledger | 7.86× | Movies & TV |
| Grimes (musician) | 18.84× | Music & Radio |
| ICloud | 4.91× | Technology & Electronics |
| Fressnapf | 3.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.3 |
| Pet Ownership | JOY | 2.02 |
| Design Affinity | PREMIUM | 1.88 |
| Sports Activity | POWER | 1.71 |
| LGBTQ+ Identity | OPEN | 1.67 |
| DIY Mentality | THRILL | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 9.2% |
| Italy | 6.0% |
See Perennial plant audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Perennial plant have in Germany?
Perennial plant has an estimated audience of 492,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Perennial plant fans?
63.9% of Perennial plant fans are female, 36.1% are male, with an average age of 41.3 years.
Which brands do Perennial plant fans like most?
Perennial plant fans show strongest brand affinity for Bonsai (8.48×), Cif (55.5×), and Houseplant (5.81×) over the country average.
Where do Perennial plant fans live in Germany?
Perennial plant fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,354), Bayern (reach 36,099), and Niedersachsen (reach 33,605). These three regions account for the largest share of the active audience.
What other brands do Perennial plant fans also like?
Beyond Perennial plant itself, the audience over-indexes on Cif (55.5×), Houseplant (5.81×), Takis (20×), and Ornamental plant (5.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Perennial plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.