Perennial plant Audience in United States

Perennial plant logo

Perennial plant has an estimated audience of 5,872,450 people in United States. 62.9% are female, 37.1% are male, average age 43.9. Top regions: Texas, New York, California. Top brand affinities: Real property, Dollar General, Menards, Texas Roadhouse, Made in USA.

The average Perennial plant fan in United States is 43.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Real property, Dollar General, Menards, with strongest over-indexing on Real property (2.98× the country average). Demographically, the Perennial plant audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Perennial plant fans

Demographic split for Perennial plant audience in United States
MetricValue
Female62.9%
Male37.1%
Average age43.9
Estimated audience size5,872,450

Audience persona

The typical Perennial plant fan in United States is more female, around 43.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Real property.

Top regions in United States

Top regions ranked by reach for Perennial plant in United States
RegionReachAffinity
Texas400,1270.79×
New York330,0021.01×
California318,9570.49×
Illinois245,1511.25×
Pennsylvania237,5681.2×
Ohio234,0161.29×
Michigan204,3401.33×
Florida199,1370.5×
North Carolina189,3191.07×
Georgia184,6201.02×
New Jersey167,5921.12×
Virginia144,7691.01×
Indiana142,0521.32×
Wisconsin133,5701.51×
Missouri123,0641.3×
Tennessee113,0730.96×
Washington110,1570.94×
Massachusetts109,0410.94×
Maryland102,3451.01×
Minnesota98,0451.17×
Kentucky95,3031.29×
South Carolina87,9951×
Oklahoma85,9411.32×
Colorado73,0910.79×
Iowa70,2371.45×
Alabama69,9210.85×
Connecticut69,7221.18×
Oregon65,5780.97×
Arkansas62,0191.28×
Kansas59,9091.29×
Louisiana57,2310.76×
Mississippi47,0930.97×
Nebraska42,2441.43×
Arizona40,6460.34×
Utah40,3390.77×
West Virginia31,8441.16×
Idaho29,7671.01×
New Hampshire25,1121.09×
Maine21,5931.03×
Nevada20,6310.36×
Rhode Island20,5181.1×
Delaware19,3491.19×
New Mexico18,5030.63×
South Dakota17,1101.26×
Montana15,9750.98×
North Dakota13,7201.14×
Vermont10,5491.02×
Washington, District of Columbia9,9500.56×
Hawaii7,9280.31×
Alaska7,0180.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Perennial plant audience
BrandAffinityCategory
Real property2.98×Home & Garden
Dollar General1.89×Shopping
Menards2.34×Home & Garden
Texas Roadhouse1.74×Food & Beverages
Made in USA2.56×Business & Career
Dentistry2.34×Business & Career
Microwave oven2.76×Home & Garden
Lowe's1.51×Shopping
J. C. Penney2.14×Shopping
Flower1.59×Home & Garden
Singer-songwriter1.62×Music & Radio
Home Appliances1.63×Home & Garden
Dollar Tree1.6×Shopping
FC Bayern Munich2.71×Sports
Fertilizer3.75×Home & Garden
Genetics1.85×Kids & Family
Garden centre4.27×Home & Garden
Organic food1.56×Food & Beverages
Kroger1.65×Food & Beverages
Hardware store1.95×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Perennial plant audience
TraitClusterScore
Urban LifestyleOPEN3.4
DIY MentalityTHRILL1.59
Community OrientationOPEN1.57
IndividualismJOY1.52
SustainabilityBALANCE1.41
Family OrientationCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Perennial plant
CountryShare
United States29.5%
United Kingdom9.2%
Italy6.0%

See Perennial plant audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Perennial plant have in United States?

Perennial plant has an estimated audience of 5,872,450 people in United States, concentrated in Texas and New York.

What is the gender split and age of Perennial plant fans?

62.9% of Perennial plant fans are female, 37.1% are male, with an average age of 43.9 years.

Which brands do Perennial plant fans like most?

Perennial plant fans show strongest brand affinity for Real property (2.98×), Dollar General (1.89×), and Menards (2.34×) over the country average.

Where do Perennial plant fans live in United States?

Perennial plant fans in United States are most concentrated in Texas (reach 400,127), New York (reach 330,002), and California (reach 318,957). These three regions account for the largest share of the active audience.

What other brands do Perennial plant fans also like?

Beyond Perennial plant itself, the audience over-indexes on Dollar General (1.89×), Menards (2.34×), Texas Roadhouse (1.74×), and Made in USA (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Perennial plant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.