A data profile of the people who buy, follow and care about Stonemasonry in Germany — modelled from more than twelve digital signal sources. Stonemasonry has an estimated audience of 562,396 people in Germany.
The average Stonemasonry fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Pixels (2015 film), Chic (band), Vanish (brand), with strongest over-indexing on Pixels (2015 film) (58.8× the country average).
Demographically, the Stonemasonry audience skews more male with an average age of 43.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Stonemasonry fan in Germany is more male, around 43.3 years old, with strong DIY Mentality tendencies and a notable affinity for Pixels (2015 film).
The key figures that characterise the Stonemasonry profile in Germany.
31.2% are female, 68.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 43.3 |
| Estimated audience size | 562,396 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 24% |
of the worldwide Stonemasonry audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 9.7% |
| India | 6.5% |
Where the Stonemasonry audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~6K | 1.25× | |
| 02 | Thüringen | ~20K | 1.18× | |
| 03 | Sachsen-Anhalt | ~20K | 1.15× | |
| 04 | Brandenburg | ~20K | 1.05× | |
| 05 | Mecklenburg-Vorpommern | ~10K | 1.05× | |
| 06 | Saarland | ~7K | 1.04× | |
| 07 | Berlin | ~20K | 0.99× | |
| 08 | Schleswig-Holstein | ~20K | 0.99× | |
| 09 | Hamburg | ~10K | 0.99× | |
| 10 | Rheinland-Pfalz | ~30K | 0.97× | |
| 11 | Sachsen | ~30K | 0.95× | |
| 12 | Hessen | ~40K | 0.91× | |
| 13 | Niedersachsen | ~50K | 0.84× | |
| 14 | Baden-Württemberg | ~60K | 0.83× | |
| 15 | Bayern | ~70K | 0.79× | |
| 16 | Nordrhein-Westfalen | ~90K | 0.76× |
The strongest cross-interests of the Stonemasonry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hanabi (card game) | Games | 66.66× | ||
| 02 | Cif | Home & Garden | 66.48× | ||
| 03 | Grand-Mère, Quebec | Travel & Leisure | 64.79× | ||
| 04 | Vanish (brand) | Home & Garden | 63.95× | ||
| 05 | Chic (band) | Music & Radio | 62.51× | ||
| 06 | Rice and beans | Food & Beverages | 61.89× | ||
| 07 | University of Liège | Business & Career | 61.23× | ||
| 08 | Pixels (2015 film) | Movies & TV | 58.80× | ||
| 09 | Sousse | Travel & Leisure | 37.74× | ||
| 10 | Vileda | Home & Garden | 36.01× | ||
| 11 | Turkish television drama | Movies & TV | 32.76× | ||
| 12 | AmazonFresh | Shopping | 28.79× | ||
| 13 | Sturgeon | Pets & Animals | 24.91× | ||
| 14 | Flipkart | Shopping | 24.06× | ||
| 15 | Tide (brand) | Home & Garden | 20.84× | ||
| 16 | Surf (detergent) | Home & Garden | 20.22× | ||
| 17 | Masonry | Home & Garden | 12.21× | ||
| 18 | Rice | Food & Beverages | 11.66× | ||
| 19 | Flink | Shopping | 10.51× | ||
| 20 | Flour | Food & Beverages | 8.39× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.58× | |
| Quality Awareness | PREMIUM | 1.51× | |
| Indulgence | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.13× | |
| Mindfulness | BALANCE | 1.18× | |
| Extroversion | THRILL | 1.19× |
Stonemasonry has an estimated audience of 562,396 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
31.2% of Stonemasonry fans are female, 68.8% are male, with an average age of 43.3 years.
Stonemasonry fans show strongest brand affinity for Pixels (2015 film) (58.8×), Chic (band) (62.51×), and Vanish (brand) (63.95×) over the country average.
Stonemasonry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Stonemasonry itself, the audience over-indexes on Chic (band) (62.51×), Vanish (brand) (63.95×), Flipkart (24.06×), and Tide (brand) (20.84×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Stonemasonry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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