Stonemasonry Audience in Germany
Stonemasonry has an estimated audience of 562,396 people in Germany. 31.2% are female, 68.8% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pixels (2015 film), Chic (band), Vanish (brand), Flipkart, Vileda.
The average Stonemasonry fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pixels (2015 film), Chic (band), Vanish (brand), with strongest over-indexing on Pixels (2015 film) (58.8× the country average). Demographically, the Stonemasonry audience skews more male with an average age of 43.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Stonemasonry fans
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 43.3 |
| Estimated audience size | 562,396 |
Audience persona
The typical Stonemasonry fan in Germany is more male, around 43.3 years old, with strong DIY Mentality tendencies and a notable affinity for Pixels (2015 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,374 | 0.65× |
| Bayern | 56,712 | 0.63× |
| Baden-Württemberg | 54,608 | 0.71× |
| Hessen | 35,295 | 0.82× |
| Niedersachsen | 30,335 | 0.56× |
| Berlin | 27,247 | 1.08× |
| Sachsen-Anhalt | 23,632 | 1.62× |
| Rheinland-Pfalz | 23,487 | 0.83× |
| Thüringen | 23,351 | 1.63× |
| Sachsen | 22,354 | 0.81× |
| Brandenburg | 21,020 | 1.2× |
| Schleswig-Holstein | 20,131 | 1× |
| Mecklenburg-Vorpommern | 13,942 | 1.3× |
| Hamburg | 13,037 | 1.03× |
| Saarland | 11,550 | 1.67× |
| Bremen | 11,335 | 2.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pixels (2015 film) | 58.8× | Movies & TV |
| Chic (band) | 62.51× | Music & Radio |
| Vanish (brand) | 63.95× | Home & Garden |
| Flipkart | 24.06× | Shopping |
| Vileda | 36.01× | Home & Garden |
| Cif | 66.48× | Home & Garden |
| Turkish television drama | 32.76× | Movies & TV |
| Sousse | 37.74× | Travel & Leisure |
| Flour | 8.39× | Food & Beverages |
| Hanabi (card game) | 66.66× | Games |
| Flink | 10.51× | Shopping |
| Sturgeon | 24.91× | Pets & Animals |
| Grand-Mère, Quebec | 64.79× | Travel & Leisure |
| Tide (brand) | 20.84× | Home & Garden |
| Masonry | 12.21× | Home & Garden |
| Surf (detergent) | 20.22× | Home & Garden |
| AmazonFresh | 28.79× | Shopping |
| University of Liège | 61.23× | Business & Career |
| Rice and beans | 61.89× | Food & Beverages |
| Rice | 11.66× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.72 |
| Quality Awareness | PREMIUM | 2.01 |
| Design Affinity | PREMIUM | 1.99 |
| Spirituality | BALANCE | 1.78 |
| Sustainability | BALANCE | 1.73 |
| Individualism | JOY | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 9.7% |
| India | 6.5% |
See Stonemasonry audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stonemasonry have in Germany?
Stonemasonry has an estimated audience of 562,396 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stonemasonry fans?
31.2% of Stonemasonry fans are female, 68.8% are male, with an average age of 43.3 years.
Which brands do Stonemasonry fans like most?
Stonemasonry fans show strongest brand affinity for Pixels (2015 film) (58.8×), Chic (band) (62.51×), and Vanish (brand) (63.95×) over the country average.
Where do Stonemasonry fans live in Germany?
Stonemasonry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,374), Bayern (reach 56,712), and Baden-Württemberg (reach 54,608). These three regions account for the largest share of the active audience.
What other brands do Stonemasonry fans also like?
Beyond Stonemasonry itself, the audience over-indexes on Chic (band) (62.51×), Vanish (brand) (63.95×), Flipkart (24.06×), and Vileda (36.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stonemasonry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.