Turkish television drama Audience in Germany
Turkish television drama has an estimated audience of 233,495 people in Germany. 58.8% are female, 41.2% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Plus (telecommunications Poland), Emilia (Bulgarian singer), Turkish folk music, Grand Bazaar, Istanbul, Fenerbahçe Men's Basketball.
The average Turkish television drama fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Plus (telecommunications Poland), Emilia (Bulgarian singer), Turkish folk music, with strongest over-indexing on Plus (telecommunications Poland) (93.3× the country average). Demographically, the Turkish television drama audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Price Sensitivity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Turkish television drama fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 36.4 |
| Estimated audience size | 233,495 |
Audience persona
The typical Turkish television drama fan in Germany is more female, around 36.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Plus (telecommunications Poland).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,275 | 1.08× |
| Bayern | 31,555 | 0.84× |
| Niedersachsen | 26,300 | 1.16× |
| Baden-Württemberg | 23,636 | 0.74× |
| Hessen | 13,267 | 0.75× |
| Rheinland-Pfalz | 12,515 | 1.07× |
| Sachsen | 11,594 | 1.01× |
| Schleswig-Holstein | 9,484 | 1.13× |
| Berlin | 8,866 | 0.85× |
| Brandenburg | 8,067 | 1.11× |
| Sachsen-Anhalt | 7,785 | 1.29× |
| Thüringen | 5,765 | 0.97× |
| Mecklenburg-Vorpommern | 5,021 | 1.13× |
| Hamburg | 4,926 | 0.93× |
| Saarland | 2,948 | 1.03× |
| Bremen | 1,817 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Plus (telecommunications Poland) | 93.3× | Technology & Electronics |
| Emilia (Bulgarian singer) | 97.03× | Music & Radio |
| Turkish folk music | 42.82× | Music & Radio |
| Grand Bazaar, Istanbul | 62.76× | Travel & Leisure |
| Fenerbahçe Men's Basketball | 11.89× | Sports |
| Kıvanç Tatlıtuğ | 58.87× | Movies & TV |
| Posta (newspaper) | 62.18× | News |
| Dowry | 19.98× | Kids & Family |
| Freeware | 6.27× | Technology & Electronics |
| Edin Džeko | 26.66× | Sports |
| Turkish Airlines | 12.05× | Travel & Leisure |
| Bursa | 18.08× | Travel & Leisure |
| OpenTable | 39.2× | Food & Beverages |
| Zadar | 10.85× | Travel & Leisure |
| TV8 (Turkey) | 33.45× | Movies & TV |
| Star TV (Turkey) | 15.83× | Movies & TV |
| EasyJet | 9.91× | Travel & Leisure |
| Turkish cuisine | 14.14× | Food & Beverages |
| Travel Blogger | 12.59× | Travel & Leisure |
| Gaziantepspor | 71.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.74 |
| Spirituality | BALANCE | 1.56 |
| Individualism | JOY | 1.44 |
| Urban Lifestyle | OPEN | 1.23 |
| Family Orientation | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 17.2% |
| Saudi Arabia | 8.4% |
| Algeria | 5.9% |
See Turkish television drama audiences in other countries
- Turkish television drama — United States
- Turkish television drama — United Kingdom
- Turkish television drama — France
- Turkish television drama — Italy
- Turkish television drama — Spain
- Turkish television drama — Brazil
- Turkish television drama — Japan
- Turkish television drama — South Korea
- Turkish television drama — India
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Turkish television drama have in Germany?
Turkish television drama has an estimated audience of 233,495 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Turkish television drama fans?
58.8% of Turkish television drama fans are female, 41.2% are male, with an average age of 36.4 years.
Which brands do Turkish television drama fans like most?
Turkish television drama fans show strongest brand affinity for Plus (telecommunications Poland) (93.3×), Emilia (Bulgarian singer) (97.03×), and Turkish folk music (42.82×) over the country average.
Where do Turkish television drama fans live in Germany?
Turkish television drama fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,275), Bayern (reach 31,555), and Niedersachsen (reach 26,300). These three regions account for the largest share of the active audience.
What other brands do Turkish television drama fans also like?
Beyond Turkish television drama itself, the audience over-indexes on Emilia (Bulgarian singer) (97.03×), Turkish folk music (42.82×), Grand Bazaar, Istanbul (62.76×), and Fenerbahçe Men's Basketball (11.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turkish television drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.