OpenTable Audience in Germany
OpenTable has an estimated audience of 240,620 people in Germany. 57.9% are female, 42.1% are male, average age 37.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Epicurious, New Palestine, Indiana, Saveur, Yelp, Spaghetti strap.
The average OpenTable fan in Germany is 37.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Epicurious, New Palestine, Indiana, Saveur, with strongest over-indexing on Epicurious (152.34× the country average). Demographically, the OpenTable audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Recipes
Demographics of OpenTable fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 37.0 |
| Estimated audience size | 240,620 |
Audience persona
The typical OpenTable fan in Germany is more female, around 37.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Epicurious.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 57,953 | 1.5× |
| Nordrhein-Westfalen | 45,980 | 0.87× |
| Baden-Württemberg | 24,964 | 0.76× |
| Hessen | 24,889 | 1.36× |
| Berlin | 17,035 | 1.58× |
| Niedersachsen | 16,796 | 0.72× |
| Hamburg | 14,619 | 2.69× |
| Schleswig-Holstein | 10,913 | 1.26× |
| Rheinland-Pfalz | 9,763 | 0.81× |
| Sachsen | 9,534 | 0.81× |
| Brandenburg | 4,284 | 0.57× |
| Saarland | 3,457 | 1.17× |
| Mecklenburg-Vorpommern | 3,225 | 0.7× |
| Sachsen-Anhalt | 2,651 | 0.43× |
| Thüringen | 2,126 | 0.35× |
| Bremen | 867 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Epicurious | 152.34× | Food & Beverages |
| New Palestine, Indiana | 237.66× | |
| Saveur | 94.71× | Food & Beverages |
| Yelp | 42.86× | Internet & Social Media |
| Spaghetti strap | 49.16× | Fashion & Accessoires |
| Tasting Table | 423.26× | Food & Beverages |
| Vegan Recipes | 5.72× | Food & Beverages |
| Wolt | 7.79× | Food & Beverages |
| Palestine, Texas | 48.58× | Travel & Leisure |
| Ubereats | 7.79× | Food & Beverages |
| Italian American cuisine | 70.3× | Food & Beverages |
| Five Guys | 7.19× | Food & Beverages |
| Table reservation | 18.31× | Food & Beverages |
| Bug-out bag | 20.21× | Home & Garden |
| Eataly | 14.52× | Food & Beverages |
| Home Design | 2.05× | Home & Garden |
| Aperol Spritz | 5.45× | Food & Beverages |
| Healthy habits | 1.95× | Health |
| Aikido | 7.18× | Sports |
| Deichmann | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 3.81 |
| Design Affinity | PREMIUM | 2.14 |
| Indulgence | JOY | 1.86 |
| Travelling | THRILL | 1.81 |
| Convenience Orientation | PREMIUM | 1.72 |
| Sustainability | BALANCE | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.6% |
| United Kingdom | 6.1% |
| Canada | 5.9% |
See OpenTable audiences in other countries
More Recipes audiences in Germany
- chefkoch.de (549,062)
- Zomato (301,967)
- Lecker.de (267,098)
- Kitchen Stories (248,446)
- Saveur (71,471)
Frequently asked questions
How many fans does OpenTable have in Germany?
OpenTable has an estimated audience of 240,620 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of OpenTable fans?
57.9% of OpenTable fans are female, 42.1% are male, with an average age of 37.0 years.
Which brands do OpenTable fans like most?
OpenTable fans show strongest brand affinity for Epicurious (152.34×), New Palestine, Indiana (237.66×), and Saveur (94.71×) over the country average.
Where do OpenTable fans live in Germany?
OpenTable fans in Germany are most concentrated in Bayern (reach 57,953), Nordrhein-Westfalen (reach 45,980), and Baden-Württemberg (reach 24,964). These three regions account for the largest share of the active audience.
What other brands do OpenTable fans also like?
Beyond OpenTable itself, the audience over-indexes on New Palestine, Indiana (237.66×), Saveur (94.71×), Yelp (42.86×), and Spaghetti strap (49.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for OpenTable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.