Rascasse Audience Intelligence

OpenTable Audience in Germany

A data profile of the people who buy, follow and care about OpenTable in Germany — modelled from more than twelve digital signal sources. OpenTable has an estimated audience of 239,236 people in Germany.

#4among Recipes in Germany#668among Website / Newspaper / Magazine in Germany#975in Food & Beverages

The average OpenTable fan in Germany is 37.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Julia Child, Epicurious, New Palestine, Indiana, with strongest over-indexing on Julia Child (357.89× the country average).

Demographically, the OpenTable audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical OpenTable fan in Germany is more female, around 37.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Julia Child.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Recipes

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OpenTable profile in Germany.

Audience size
239K
in Germany
Gender
57.9%♀
42.1% male
Age
37.0
average years
Country rank
#20234
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of OpenTable

57.9% are female, 42.1% are male, average age 37.0.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for OpenTable audience in Germany
MetricValue
Female57.9%
Male42.1%
Average age37.0
Estimated audience size239,236
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the OpenTable audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

2.4%

of the worldwide OpenTable audience comes from Germany.

Worldwide audience distribution share by country for OpenTable
CountryShare
United States65.5%
United Kingdom6.1%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OpenTable audience in Germany is strongest.

Fig. 05

Top regions by affinity

OpenTable fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K2.64×
02Berlin~20K1.49×
03Bayern~60K1.47×
04Hessen~20K1.32×
05Schleswig-Holstein~10K1.27×
06Saarland~4K1.27×
07Nordrhein-Westfalen~40K0.84×
08Rheinland-Pfalz~10K0.83×
09Sachsen~10K0.81×
10Mecklenburg-Vorpommern~4K0.77×
11Baden-Württemberg~20K0.74×
12Niedersachsen~20K0.71×
13Brandenburg~5K0.61×
14Bremen~1K0.59×
15Sachsen-Anhalt~3K0.51×
16Thüringen~3K0.46×
Fig. 06

Affinity by region

Affinity by region — OpenTable, Germany
0.46×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OpenTable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OpenTable audience
#·InterestCategoryAffinity×
01Tasting TableFood & Beverages423.26×
02Julia ChildFood & Beverages357.89×
03New Palestine, IndianaPOI237.66×
04EpicuriousFood & Beverages152.34×
05SaveurFood & Beverages94.71×
06Italian American cuisineFood & Beverages70.30×
07Spaghetti strapFashion & Accessoires49.16×
08Palestine, TexasTravel & Leisure48.58×
09YelpInternet & Social Media42.86×
10Bug-out bagHome & Garden20.21×
11Table reservationFood & Beverages18.31×
12EatalyFood & Beverages14.52×
13WoltFood & Beverages7.79×
14UbereatsFood & Beverages7.79×
15Five GuysFood & Beverages7.19×
16AikidoSports7.18×
17Vegan RecipesFood & Beverages5.72×
18Aperol SpritzFood & Beverages5.45×
19Home DesignHome & Garden2.05×
20Healthy habitsHealth1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OpenTable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OpenTable audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.33×
Convenience OrientationPREMIUM1.99×
IndulgenceJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OpenTable audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Risk AppetiteTHRILL0.81×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does OpenTable have in Germany?

OpenTable has an estimated audience of 239,236 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of OpenTable fans?

57.9% of OpenTable fans are female, 42.1% are male, with an average age of 37.0 years.

03

Which brands do OpenTable fans like most?

OpenTable fans show strongest brand affinity for Julia Child (357.89×), Epicurious (152.34×), and New Palestine, Indiana (237.66×) over the country average.

04

Where do OpenTable fans live in Germany?

OpenTable fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~40K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do OpenTable fans also like?

Beyond OpenTable itself, the audience over-indexes on Epicurious (152.34×), New Palestine, Indiana (237.66×), Saveur (94.71×), and Yelp (42.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Recipes audiences in Germany

See OpenTable audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for OpenTable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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