Rascasse Audience Intelligence

Kitchen Stories Audience in Germany

A data profile of the people who buy, follow and care about Kitchen Stories in Germany — modelled from more than twelve digital signal sources. Kitchen Stories has an estimated audience of 229,702 people in Germany.

#5among Recipes in Germany#689among Website / Newspaper / Magazine in Germany#1004in Food & Beverages

The average Kitchen Stories fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alfons Schuhbeck, Bahlsen, Tupperware, with strongest over-indexing on Alfons Schuhbeck (17.01× the country average).

Demographically, the Kitchen Stories audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kitchen Stories fan in Germany is more female, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Alfons Schuhbeck.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Recipes

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitchen Stories profile in Germany.

Audience size
230K
in Germany
Gender
75.6%♀
24.4% male
Age
38.8
average years
Country rank
#20801
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Kitchen Stories

75.6% are female, 24.4% are male, average age 38.8.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Kitchen Stories audience in Germany
MetricValue
Female75.6%
Male24.4%
Average age38.8
Estimated audience size229,702
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Kitchen Stories audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3918%
40-4921%
50+20%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Kitchen Stories audience comes from Germany.

Worldwide audience distribution share by country for Kitchen Stories
CountryShare
Germany35.4%
United States18.8%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen Stories audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kitchen Stories fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.30×
02Hamburg~9K1.56×
03Bayern~50K1.21×
04Rheinland-Pfalz~10K1.04×
05Hessen~20K1.02×
06Baden-Württemberg~30K1.01×
07Schleswig-Holstein~9K0.99×
08Bremen~2K0.95×
09Nordrhein-Westfalen~50K0.93×
10Saarland~3K0.90×
11Niedersachsen~20K0.89×
12Brandenburg~7K0.86×
13Sachsen~9K0.78×
14Mecklenburg-Vorpommern~4K0.76×
15Thüringen~5K0.71×
16Sachsen-Anhalt~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Kitchen Stories, Germany
0.68×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitchen Stories audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitchen Stories audience
#·InterestCategoryAffinity×
01CinzanoFood & Beverages29.84×
02BahlsenFood & Beverages26.40×
03Alfons SchuhbeckFood & Beverages17.01×
04CasseroleFood & Beverages15.99×
05MaggiFood & Beverages15.76×
06TupperwareHome & Garden11.15×
07VuelingTravel & Leisure10.86×
08Islands (restaurant)Food & Beverages8.72×
09Kitchen knifeHome & Garden6.78×
10Tim MälzerFood & Beverages6.52×
11Søstrene GreneFashion & Accessoires6.14×
12Cooking showFood & Beverages5.35×
13Bauer sucht FrauMovies & TV5.34×
14Cake decoratingFood & Beverages4.75×
15KitchenwareHome & Garden3.54×
16TchiboShopping3.43×
17RyanairTravel & Leisure2.24×
18AirbnbTravel & Leisure1.85×
19Obi (store)Shopping1.84×
20IKEAHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitchen Stories audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitchen Stories audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.01×
IndulgenceJOY1.48×
Design AffinityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitchen Stories audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Risk AppetiteTHRILL0.96×
Social Media UsageJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitchen Stories have in Germany?

Kitchen Stories has an estimated audience of 229,702 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kitchen Stories fans?

75.6% of Kitchen Stories fans are female, 24.4% are male, with an average age of 38.8 years.

03

Which brands do Kitchen Stories fans like most?

Kitchen Stories fans show strongest brand affinity for Alfons Schuhbeck (17.01×), Bahlsen (26.4×), and Tupperware (11.15×) over the country average.

04

Where do Kitchen Stories fans live in Germany?

Kitchen Stories fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kitchen Stories fans also like?

Beyond Kitchen Stories itself, the audience over-indexes on Bahlsen (26.4×), Tupperware (11.15×), Maggi (15.76×), and Cooking show (5.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Recipes audiences in Germany

See Kitchen Stories audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kitchen Stories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →