Kitchen Stories Audience in Germany
Kitchen Stories has an estimated audience of 248,446 people in Germany. 75.6% are female, 24.4% are male, average age 38.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Alfons Schuhbeck, Tupperware, Bahlsen, Maggi, Cooking show.
The average Kitchen Stories fan in Germany is 38.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Alfons Schuhbeck, Tupperware, Bahlsen, with strongest over-indexing on Alfons Schuhbeck (17.01× the country average). Demographically, the Kitchen Stories audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Recipes
Demographics of Kitchen Stories fans
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 38.8 |
| Estimated audience size | 248,446 |
Audience persona
The typical Kitchen Stories fan in Germany is more female, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Alfons Schuhbeck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 50,773 | 1.27× |
| Nordrhein-Westfalen | 50,179 | 0.92× |
| Baden-Württemberg | 35,860 | 1.06× |
| Berlin | 27,901 | 2.51× |
| Niedersachsen | 20,876 | 0.87× |
| Hessen | 19,721 | 1.04× |
| Rheinland-Pfalz | 13,109 | 1.05× |
| Hamburg | 9,003 | 1.6× |
| Sachsen | 8,913 | 0.73× |
| Schleswig-Holstein | 8,700 | 0.98× |
| Brandenburg | 6,130 | 0.8× |
| Thüringen | 3,206 | 0.51× |
| Sachsen-Anhalt | 2,966 | 0.46× |
| Mecklenburg-Vorpommern | 2,869 | 0.6× |
| Saarland | 2,282 | 0.75× |
| Bremen | 1,807 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alfons Schuhbeck | 17.01× | Food & Beverages |
| Tupperware | 11.15× | Home & Garden |
| Bahlsen | 26.4× | Food & Beverages |
| Maggi | 15.76× | Food & Beverages |
| Cooking show | 5.35× | Food & Beverages |
| Tchibo | 3.43× | Shopping |
| Vueling | 10.86× | Travel & Leisure |
| Bauer sucht Frau | 5.34× | Movies & TV |
| Søstrene Grene | 6.14× | Fashion & Accessoires |
| Kitchen knife | 6.78× | Home & Garden |
| Kitchenware | 3.54× | Home & Garden |
| Islands (restaurant) | 8.72× | Food & Beverages |
| Ryanair | 2.24× | Travel & Leisure |
| Obi (store) | 1.84× | Shopping |
| Cake decorating | 4.75× | Food & Beverages |
| Casserole | 15.99× | Food & Beverages |
| Cinzano | 29.84× | Food & Beverages |
| Airbnb | 1.85× | Travel & Leisure |
| IKEA | 1.59× | Home & Garden |
| Rossmann | 1.85× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.82 |
| Design Affinity | PREMIUM | 1.66 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Pet Ownership | JOY | 1.56 |
| Healthy Lifestyle | BALANCE | 1.55 |
| DIY Mentality | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 36.6% |
| United States | 20.5% |
| Italy | 5.6% |
See Kitchen Stories audiences in other countries
More Recipes audiences in Germany
- chefkoch.de (549,062)
- Zomato (301,967)
- Lecker.de (267,098)
- OpenTable (240,621)
- Saveur (71,471)
Frequently asked questions
How many fans does Kitchen Stories have in Germany?
Kitchen Stories has an estimated audience of 248,446 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Kitchen Stories fans?
75.6% of Kitchen Stories fans are female, 24.4% are male, with an average age of 38.8 years.
Which brands do Kitchen Stories fans like most?
Kitchen Stories fans show strongest brand affinity for Alfons Schuhbeck (17.01×), Tupperware (11.15×), and Bahlsen (26.4×) over the country average.
Where do Kitchen Stories fans live in Germany?
Kitchen Stories fans in Germany are most concentrated in Bayern (reach 50,773), Nordrhein-Westfalen (reach 50,179), and Baden-Württemberg (reach 35,860). These three regions account for the largest share of the active audience.
What other brands do Kitchen Stories fans also like?
Beyond Kitchen Stories itself, the audience over-indexes on Tupperware (11.15×), Bahlsen (26.4×), Maggi (15.76×), and Cooking show (5.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kitchen Stories. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.