Kitchen knife Audience in Germany
Kitchen knife has an estimated audience of 1,595,985 people in Germany. 46.9% are female, 53.1% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pressure cooking, Cast-iron cookware, Opinel, Chef's knife, Güde.
The average Kitchen knife fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pressure cooking, Cast-iron cookware, Opinel, with strongest over-indexing on Pressure cooking (202.07× the country average). Demographically, the Kitchen knife audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Kitchen knife fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 42.0 |
| Estimated audience size | 1,595,985 |
Audience persona
The typical Kitchen knife fan in Germany is balanced, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Pressure cooking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 357,723 | 1.02× |
| Bayern | 291,254 | 1.14× |
| Baden-Württemberg | 241,265 | 1.11× |
| Niedersachsen | 160,397 | 1.03× |
| Hessen | 119,611 | 0.98× |
| Rheinland-Pfalz | 87,828 | 1.1× |
| Sachsen | 81,357 | 1.04× |
| Berlin | 68,253 | 0.96× |
| Schleswig-Holstein | 55,473 | 0.97× |
| Brandenburg | 49,085 | 0.99× |
| Thüringen | 40,636 | 1× |
| Sachsen-Anhalt | 37,984 | 0.92× |
| Hamburg | 35,158 | 0.97× |
| Mecklenburg-Vorpommern | 27,851 | 0.91× |
| Saarland | 19,708 | 1.01× |
| Bremen | 11,577 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pressure cooking | 202.07× | Home & Garden |
| Cast-iron cookware | 154.67× | Home & Garden |
| Opinel | 223.88× | Home & Garden |
| Chef's knife | 130.56× | Food & Beverages |
| Güde | 223.88× | Home & Garden |
| Non-stick surface | 70.09× | Home & Garden |
| Römertopf | 78.44× | Home & Garden |
| Cutting board | 49.04× | Home & Garden |
| WMF | 34.46× | Home & Garden |
| Knife sharpening | 125× | Home & Garden |
| Wüsthof | 125.22× | Home & Garden |
| Instant Pot | 101.49× | Home & Garden |
| Cutlery | 26.56× | Home & Garden |
| SIGG | 84.32× | Home & Garden |
| Cookware and bakeware | 13.96× | Home & Garden |
| Kitchen utensil | 12.86× | Home & Garden |
| Frying pan | 18.56× | Home & Garden |
| Online grocer | 17.27× | Shopping |
| Fackelmann | 57.79× | Home & Garden |
| Adventure park | 18.41× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.05 |
| DIY Mentality | THRILL | 1.78 |
| Quality Awareness | PREMIUM | 1.77 |
| Luxury Orientation | PREMIUM | 1.77 |
| Design Affinity | PREMIUM | 1.64 |
| Convenience Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| Japan | 8.3% |
| Italy | 5.6% |
See Kitchen knife audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kitchen knife have in Germany?
Kitchen knife has an estimated audience of 1,595,985 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kitchen knife fans?
46.9% of Kitchen knife fans are female, 53.1% are male, with an average age of 42.0 years.
Which brands do Kitchen knife fans like most?
Kitchen knife fans show strongest brand affinity for Pressure cooking (202.07×), Cast-iron cookware (154.67×), and Opinel (223.88×) over the country average.
Where do Kitchen knife fans live in Germany?
Kitchen knife fans in Germany are most concentrated in Nordrhein-Westfalen (reach 357,723), Bayern (reach 291,254), and Baden-Württemberg (reach 241,265). These three regions account for the largest share of the active audience.
What other brands do Kitchen knife fans also like?
Beyond Kitchen knife itself, the audience over-indexes on Cast-iron cookware (154.67×), Opinel (223.88×), Chef's knife (130.56×), and Güde (223.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kitchen knife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.