Rascasse Audience Intelligence

Cutlery Audience in Germany

A data profile of the people who buy, follow and care about Cutlery in Germany — modelled from more than twelve digital signal sources. Cutlery has an estimated audience of 1,291,898 people in Germany.

#2657among Topic in Germany#357in Home & Garden

The average Cutlery fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hermann Hesse, WMF, Cookware and bakeware, with strongest over-indexing on Hermann Hesse (25.72× the country average).

Demographically, the Cutlery audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cutlery fan in Germany is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Hermann Hesse.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cutlery profile in Germany.

Audience size
1.3M
in Germany
Gender
66.0%♀
34.0% male
Age
41.7
average years
Country rank
#5138
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cutlery fans

66.0% are female, 34.0% are male, average age 41.7.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Cutlery audience in Germany
MetricValue
Female66.0%
Male34.0%
Average age41.7
Estimated audience size1,291,898
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Cutlery audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3924%
40-4925%
50+21%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Cutlery audience comes from Germany.

Worldwide audience distribution share by country for Cutlery
CountryShare
United States25.0%
Japan5.3%
France4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cutlery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cutlery fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.17×
02Hessen~100K1.38×
03Hamburg~40K1.23×
04Bayern~200K1.17×
05Bremen~10K1.11×
06Nordrhein-Westfalen~300K1.00×
07Baden-Württemberg~200K0.97×
08Rheinland-Pfalz~60K0.93×
09Saarland~10K0.93×
10Thüringen~30K0.89×
11Brandenburg~40K0.88×
12Niedersachsen~100K0.86×
13Sachsen~50K0.86×
14Schleswig-Holstein~40K0.85×
15Sachsen-Anhalt~30K0.84×
16Mecklenburg-Vorpommern~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Cutlery, Germany
0.83×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cutlery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cutlery audience
#·InterestCategoryAffinity×
01TashkentTravel & Leisure27.02×
02Hermann HesseLiterature25.72×
03Vegetable farmingHome & Garden24.07×
04Practical MagicMovies & TV18.39×
05Massage parlorHealth18.39×
06Plate (dishware)Home & Garden13.38×
07Mortgage lawHome & Garden10.91×
08WMFHome & Garden9.74×
09UzbekistanTravel & Leisure9.56×
10Cutting boardHome & Garden9.25×
11BodysuitFashion & Accessoires8.90×
12Kitchen knifeHome & Garden8.85×
13Frying panHome & Garden8.37×
14DuolingoBusiness & Career7.44×
15Cookware and bakewareHome & Garden7.26×
16CurtainHome & Garden6.91×
17TablewareFood & Beverages6.45×
18Russian languagePolitics & Society5.56×
19SushiFood & Beverages5.37×
20Kitchen utensilHome & Garden5.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cutlery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cutlery audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.85×
IndulgenceJOY1.49×
Family OrientationCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cutlery audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
SpiritualityBALANCE0.80×
Need for SecurityCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cutlery have in Germany?

Cutlery has an estimated audience of 1,291,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cutlery fans?

66.0% of Cutlery fans are female, 34.0% are male, with an average age of 41.7 years.

03

Which brands do Cutlery fans like most?

Cutlery fans show strongest brand affinity for Hermann Hesse (25.72×), WMF (9.74×), and Cookware and bakeware (7.26×) over the country average.

04

Where do Cutlery fans live in Germany?

Cutlery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cutlery fans also like?

Beyond Cutlery itself, the audience over-indexes on WMF (9.74×), Cookware and bakeware (7.26×), Duolingo (7.44×), and Curtain (6.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Cutlery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cutlery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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