Cutlery Audience in Germany
Cutlery has an estimated audience of 1,291,898 people in Germany. 66.0% are female, 34.0% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hermann Hesse, WMF, Cookware and bakeware, Duolingo, Curtain.
The average Cutlery fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hermann Hesse, WMF, Cookware and bakeware, with strongest over-indexing on Hermann Hesse (25.72× the country average). Demographically, the Cutlery audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Cutlery fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 41.7 |
| Estimated audience size | 1,291,898 |
Audience persona
The typical Cutlery fan in Germany is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Hermann Hesse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 285,216 | 1.01× |
| Bayern | 262,620 | 1.26× |
| Baden-Württemberg | 179,211 | 1.02× |
| Hessen | 145,155 | 1.47× |
| Berlin | 143,405 | 2.48× |
| Niedersachsen | 98,938 | 0.79× |
| Rheinland-Pfalz | 53,645 | 0.83× |
| Sachsen | 49,884 | 0.79× |
| Hamburg | 39,706 | 1.36× |
| Schleswig-Holstein | 35,691 | 0.77× |
| Brandenburg | 29,442 | 0.73× |
| Thüringen | 19,328 | 0.59× |
| Sachsen-Anhalt | 17,568 | 0.52× |
| Mecklenburg-Vorpommern | 12,911 | 0.52× |
| Bremen | 12,802 | 1.16× |
| Saarland | 10,941 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermann Hesse | 25.72× | Literature |
| WMF | 9.74× | Home & Garden |
| Cookware and bakeware | 7.26× | Home & Garden |
| Duolingo | 7.44× | Business & Career |
| Curtain | 6.91× | Home & Garden |
| Vegetable farming | 24.07× | Home & Garden |
| Tableware | 6.45× | Food & Beverages |
| Kitchen knife | 8.85× | Home & Garden |
| Mortgage law | 10.91× | Home & Garden |
| Frying pan | 8.37× | Home & Garden |
| Massage parlor | 18.39× | Health |
| Kitchen utensil | 5.08× | Home & Garden |
| Tashkent | 27.02× | Travel & Leisure |
| Sushi | 5.37× | Food & Beverages |
| Uzbekistan | 9.56× | Travel & Leisure |
| Plate (dishware) | 13.38× | Home & Garden |
| Russian language | 5.56× | Politics & Society |
| Bodysuit | 8.9× | Fashion & Accessoires |
| Practical Magic | 18.39× | Movies & TV |
| Cutting board | 9.25× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.03 |
| Quality Awareness | PREMIUM | 2.02 |
| Sports Activity | POWER | 1.75 |
| DIY Mentality | THRILL | 1.71 |
| Individualism | JOY | 1.66 |
| Indulgence | JOY | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| Japan | 5.3% |
| France | 4.8% |
See Cutlery audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cutlery have in Germany?
Cutlery has an estimated audience of 1,291,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cutlery fans?
66.0% of Cutlery fans are female, 34.0% are male, with an average age of 41.7 years.
Which brands do Cutlery fans like most?
Cutlery fans show strongest brand affinity for Hermann Hesse (25.72×), WMF (9.74×), and Cookware and bakeware (7.26×) over the country average.
Where do Cutlery fans live in Germany?
Cutlery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 285,216), Bayern (reach 262,620), and Baden-Württemberg (reach 179,211). These three regions account for the largest share of the active audience.
What other brands do Cutlery fans also like?
Beyond Cutlery itself, the audience over-indexes on WMF (9.74×), Cookware and bakeware (7.26×), Duolingo (7.44×), and Curtain (6.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cutlery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.