Plate (dishware) Audience in Germany
Plate (dishware) has an estimated audience of 451,794 people in Germany. 71.4% are female, 28.6% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Mecklenburg-Vorpommern. Top brand affinities: Israel, Enzkreis, Home construction, Home Office, Progressive rock.
The average Plate (dishware) fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Mecklenburg-Vorpommern. Top brand affinities include Israel, Enzkreis, Home construction, with strongest over-indexing on Israel (6.33× the country average). Demographically, the Plate (dishware) audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Plate (dishware) fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 40.8 |
| Estimated audience size | 451,794 |
Audience persona
The typical Plate (dishware) fan in Germany is more female, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 47,692 | 0.48× |
| Niedersachsen | 42,683 | 0.97× |
| Mecklenburg-Vorpommern | 39,399 | 4.57× |
| Bayern | 22,338 | 0.31× |
| Baden-Württemberg | 19,515 | 0.32× |
| Bremen | 18,004 | 4.66× |
| Hessen | 15,783 | 0.46× |
| Berlin | 10,553 | 0.52× |
| Schleswig-Holstein | 10,165 | 0.63× |
| Hamburg | 9,527 | 0.93× |
| Sachsen | 7,045 | 0.32× |
| Rheinland-Pfalz | 6,899 | 0.3× |
| Brandenburg | 6,512 | 0.46× |
| Sachsen-Anhalt | 5,982 | 0.51× |
| Thüringen | 3,772 | 0.33× |
| Saarland | 1,257 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 6.33× | Travel & Leisure |
| Enzkreis | 19.02× | Travel & Leisure |
| Home construction | 1.59× | Home & Garden |
| Home Office | 1.61× | Business & Career |
| Progressive rock | 2.09× | Music & Radio |
| Škoda Kodiaq | 2.46× | Cars & Mobility |
| Centurion (film) | 6.12× | Movies & TV |
| Oktay Kaynarca | 6.68× | Movies & TV |
| Faculty of Medicine, Chulalongkorn University | 11.46× | Business & Career |
| Natural rubber | 1.79× | Cars & Mobility |
| Home Delivery | 2.08× | Food & Beverages |
| Headhunters (film) | 3.4× | Movies & TV |
| Anton Hofreiter | 3.42× | Politics & Society |
| Isha Yoga | 6.18× | Sports |
| JDSU | 2.03× | Business & Career |
| Volvo V60 | 2.85× | Cars & Mobility |
| Mohamed Salah | 2.2× | Sports |
| Japanese domestic market | 2.5× | Politics & Society |
| Ionia, Michigan | 12.31× | Shopping |
| Hauschka | 4.27× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Design Affinity | PREMIUM | 1.52 |
| Creativity | OPEN | 1.51 |
| Indulgence | JOY | 1.45 |
| Tradition | CONSERVATISM | 1.42 |
| Mindfulness | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.6% |
| United Kingdom | 13.2% |
| United States | 8.1% |
See Plate (dishware) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plate (dishware) have in Germany?
Plate (dishware) has an estimated audience of 451,794 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Plate (dishware) fans?
71.4% of Plate (dishware) fans are female, 28.6% are male, with an average age of 40.8 years.
Which brands do Plate (dishware) fans like most?
Plate (dishware) fans show strongest brand affinity for Israel (6.33×), Enzkreis (19.02×), and Home construction (1.59×) over the country average.
Where do Plate (dishware) fans live in Germany?
Plate (dishware) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 47,692), Niedersachsen (reach 42,683), and Mecklenburg-Vorpommern (reach 39,399). These three regions account for the largest share of the active audience.
What other brands do Plate (dishware) fans also like?
Beyond Plate (dishware) itself, the audience over-indexes on Enzkreis (19.02×), Home construction (1.59×), Home Office (1.61×), and Progressive rock (2.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plate (dishware). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.