Rascasse Audience Intelligence

Plate (dishware) Audience in Germany

A data profile of the people who buy, follow and care about Plate (dishware) in Germany — modelled from more than twelve digital signal sources. Plate (dishware) has an estimated audience of 451,794 people in Germany.

#4924among Topic in Germany#688in Home & Garden

The average Plate (dishware) fan in Germany is 40.8 years old, more female, and lives primarily in Mecklenburg-Vorpommern.

The audience is concentrated in Mecklenburg-Vorpommern, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Kaleidoscope, Cutting board, Tableware, with strongest over-indexing on Kaleidoscope (156.53× the country average).

Demographically, the Plate (dishware) audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plate (dishware) fan in Germany is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Kaleidoscope.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plate (dishware) profile in Germany.

Audience size
452K
in Germany
Gender
71.4%♀
28.6% male
Age
40.8
average years
Country rank
#12717
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plate (dishware) fans

71.4% are female, 28.6% are male, average age 40.8.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Plate (dishware) audience in Germany
MetricValue
Female71.4%
Male28.6%
Average age40.8
Estimated audience size451,794
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Plate (dishware) audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3922%
40-4923%
50+22%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Plate (dishware) audience comes from Germany.

Worldwide audience distribution share by country for Plate (dishware)
CountryShare
Japan22.6%
United Kingdom13.2%
United States8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plate (dishware) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plate (dishware) fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~60K7.45×
02Bremen~10K3.10×
03Niedersachsen~30K0.74×
04Saarland~4K0.70×
05Hamburg~7K0.68×
06Schleswig-Holstein~9K0.58×
07Sachsen-Anhalt~7K0.58×
08Thüringen~6K0.55×
09Brandenburg~7K0.53×
10Berlin~9K0.44×
11Rheinland-Pfalz~10K0.42×
12Sachsen~9K0.41×
13Hessen~10K0.38×
14Nordrhein-Westfalen~40K0.37×
15Baden-Württemberg~20K0.30×
16Bayern~20K0.29×
Fig. 06

Affinity by region

Affinity by region — Plate (dishware), Germany
0.29×1.00×7.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plate (dishware) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plate (dishware) audience
#·InterestCategoryAffinity×
01KaleidoscopeMusic & Radio156.53×
02Cutting boardHome & Garden28.45×
03OttolenghiFood & Beverages21.95×
04TablewareFood & Beverages14.46×
05CutleryHome & Garden13.38×
06State schoolKids & Family13.11×
07TRT HaberMovies & TV11.26×
08Butlers (company)Shopping11.03×
09Major League SoccerSports10.24×
10Generali DeutschlandBusiness & Career8.71×
11HeadphonesTechnology & Electronics7.50×
12Window blindHome & Garden6.23×
13PillowHome & Garden6.02×
14Social shoppingShopping5.80×
15PorcelainHome & Garden5.36×
16FamilyKids & Family2.81×
17ZaraShopping2.77×
18VacationsTravel & Leisure2.72×
19NatureHome & Garden2.53×
20GermanyTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plate (dishware) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plate (dishware) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.78×
MindfulnessBALANCE1.69×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plate (dishware) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Pet OwnershipJOY0.89×
Price SensitivityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plate (dishware) have in Germany?

Plate (dishware) has an estimated audience of 451,794 people in Germany, concentrated in Mecklenburg-Vorpommern and Nordrhein-Westfalen.

02

What is the gender split and age of Plate (dishware) fans?

71.4% of Plate (dishware) fans are female, 28.6% are male, with an average age of 40.8 years.

03

Which brands do Plate (dishware) fans like most?

Plate (dishware) fans show strongest brand affinity for Kaleidoscope (156.53×), Cutting board (28.45×), and Tableware (14.46×) over the country average.

04

Where do Plate (dishware) fans live in Germany?

Plate (dishware) fans in Germany are most concentrated in Mecklenburg-Vorpommern (reach ~60K), Nordrhein-Westfalen (reach ~40K), and Niedersachsen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Plate (dishware) fans also like?

Beyond Plate (dishware) itself, the audience over-indexes on Cutting board (28.45×), Tableware (14.46×), Cutlery (13.38×), and Ottolenghi (21.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Plate (dishware) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plate (dishware). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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