Plate (dishware) Audience in United States

Plate (dishware) logo

Plate (dishware) has an estimated audience of 1,485,742 people in United States. 67.9% are female, 32.1% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: MSN, Onitsuka Tiger, Group buying, Chandelier, Tulip.

The average Plate (dishware) fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Onitsuka Tiger, Group buying, with strongest over-indexing on MSN (6.27× the country average). Demographically, the Plate (dishware) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Plate (dishware) fans

Demographic split for Plate (dishware) audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.3
Estimated audience size1,485,742

Audience persona

The typical Plate (dishware) fan in United States is more female, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Plate (dishware) in United States
RegionReachAffinity
California191,4761.17×
Texas156,2791.22×
Florida104,6041.04×
New York89,3611.08×
North Carolina50,4611.13×
Illinois49,0930.99×
Georgia48,1651.05×
Pennsylvania43,7360.87×
Ohio38,1140.83×
Michigan37,9530.98×
New Jersey37,8431×
Virginia36,6921.01×
Louisiana35,8761.87×
Minnesota30,8771.45×
Arizona30,1280.99×
Washington29,7531×
Missouri28,7911.2×
Massachusetts27,6470.94×
Indiana26,9420.99×
Tennessee26,6460.89×
Maryland24,7810.97×
Colorado21,4700.92×
Kansas21,1811.81×
South Carolina19,3730.87×
Alabama18,3400.88×
Wisconsin17,8410.8×
Oklahoma16,5021×
Oregon14,5800.86×
Kentucky14,2630.77×
Connecticut13,4050.9×
Nevada12,8690.9×
Vermont11,9354.58×
Arkansas11,7700.96×
Utah11,0550.83×
Mississippi10,9900.9×
Iowa9,6470.79×
Hawaii7,3351.15×
Nebraska6,6780.9×
New Mexico5,8380.78×
Idaho5,5490.74×
West Virginia4,6170.67×
New Hampshire4,2120.72×
Washington, District of Columbia4,0730.91×
Rhode Island3,8440.81×
Maine3,6350.68×
Delaware3,0440.74×
Montana2,6020.63×
South Dakota2,3880.7×
North Dakota2,3190.76×
Alaska1,7780.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plate (dishware) audience
BrandAffinityCategory
MSN6.27×News
Onitsuka Tiger30.45×Fashion & Accessoires
Group buying19.17×Shopping
Chandelier20.49×Home & Garden
Tulip22.72×Home & Garden
Luxury Travel10.61×Travel & Leisure
Great Clips4.96×Beauty & Wellness
Staples (Canada)4.26×Business & Career
Prepackaged meal12.48×Food & Beverages
Pet insurance12.66×Pets & Animals
Luxury Bags15.03×Fashion & Accessoires
Catherine O'Hara4.64×Movies & TV
Google Flights3.65×Travel & Leisure
Boston Marathon9.43×Sports
Diaper bag4.11×Kids & Family
Planet Fitness2.44×Sports
Whole grain8.99×Food & Beverages
Stop & Shop6.7×Shopping
JBL9.24×Technology & Electronics
Lebanon7.21×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plate (dishware) audience
TraitClusterScore
Luxury OrientationPREMIUM3.15
IndulgenceJOY2.2
Design AffinityPREMIUM1.65
Quality AwarenessPREMIUM1.62
Urban LifestyleOPEN1.44
Pet OwnershipJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for Plate (dishware)
CountryShare
Japan22.6%
United Kingdom13.2%
United States8.1%

See Plate (dishware) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Plate (dishware) have in United States?

Plate (dishware) has an estimated audience of 1,485,742 people in United States, concentrated in California and Texas.

What is the gender split and age of Plate (dishware) fans?

67.9% of Plate (dishware) fans are female, 32.1% are male, with an average age of 40.3 years.

Which brands do Plate (dishware) fans like most?

Plate (dishware) fans show strongest brand affinity for MSN (6.27×), Onitsuka Tiger (30.45×), and Group buying (19.17×) over the country average.

Where do Plate (dishware) fans live in United States?

Plate (dishware) fans in United States are most concentrated in California (reach 191,476), Texas (reach 156,279), and Florida (reach 104,604). These three regions account for the largest share of the active audience.

What other brands do Plate (dishware) fans also like?

Beyond Plate (dishware) itself, the audience over-indexes on Onitsuka Tiger (30.45×), Group buying (19.17×), Chandelier (20.49×), and Tulip (22.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plate (dishware). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.