Rascasse Audience Intelligence

Plate (dishware) Audience in United States

A data profile of the people who buy, follow and care about Plate (dishware) in United States — modelled from more than twelve digital signal sources. Plate (dishware) has an estimated audience of 1,485,742 people in United States.

#7325among Topic in United States#947in Home & Garden

The average Plate (dishware) fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tableware, Chandelier, Tulip, with strongest over-indexing on Tableware (6.8× the country average).

Demographically, the Plate (dishware) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plate (dishware) fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Tableware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plate (dishware) profile in United States.

Audience size
1.5M
in United States
Gender
67.9%♀
32.1% male
Age
40.3
average years
Country rank
#17894
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plate (dishware) fans

67.9% are female, 32.1% are male, average age 40.3.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Plate (dishware) audience in United States
MetricValue
Female67.9%
Male32.1%
Average age40.3
Estimated audience size1,485,742
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Plate (dishware) audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4921%
50+22%
Fig. 04

Worldwide distribution

8.1%

of the worldwide Plate (dishware) audience comes from United States.

Worldwide audience distribution share by country for Plate (dishware)
CountryShare
Japan22.6%
United Kingdom13.2%
United States8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plate (dishware) audience in United States is strongest.

Fig. 05

Top regions by affinity

Plate (dishware) fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K8.57×
02Louisiana~30K1.67×
03Kansas~20K1.67×
04Minnesota~30K1.62×
05Texas~100K1.12×
06Missouri~30K1.09×
07North Carolina~50K1.05×
08California~200K1.04×
09Hawaii~7K1.02×
10Georgia~40K0.98×
11Arkansas~10K0.95×
12Oklahoma~20K0.94×
13Nebraska~7K0.94×
14Florida~90K0.93×
15New York~80K0.93×
16Illinois~50K0.93×
17Virginia~30K0.93×
18Indiana~30K0.93×
19New Jersey~30K0.92×
20Arizona~30K0.91×
21Michigan~30K0.90×
22Maryland~20K0.89×
23Mississippi~10K0.88×
24Alabama~20K0.87×
25Washington~30K0.85×
26Massachusetts~20K0.85×
27South Carolina~20K0.85×
28Nevada~10K0.85×
29Rhode Island~4K0.84×
30North Dakota~3K0.84×
31Colorado~20K0.83×
32Connecticut~10K0.83×
33Pennsylvania~40K0.82×
34Washington, District of Columbia~4K0.82×
35South Dakota~3K0.81×
36Tennessee~20K0.80×
37Iowa~10K0.80×
38Ohio~40K0.79×
39Kentucky~10K0.79×
40New Mexico~6K0.79×
41Delaware~3K0.79×
42Oregon~10K0.78×
43Wisconsin~20K0.77×
44Idaho~6K0.77×
45Utah~10K0.73×
46Montana~3K0.73×
47New Hampshire~4K0.72×
48Alaska~2K0.72×
49Maine~4K0.71×
50West Virginia~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Plate (dishware), United States
0.69×1.00×8.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plate (dishware) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plate (dishware) audience
#·InterestCategoryAffinity×
01LimoncelloFood & Beverages26.74×
02TulipHome & Garden21.99×
03LibreOfficeTechnology & Electronics20.00×
04ChandelierHome & Garden14.68×
05Group buyingShopping8.76×
06TablewareFood & Beverages6.80×
07CutleryHome & Garden4.05×
08QVCMovies & TV3.40×
09Nothing Bundt CakesFood & Beverages3.23×
10Microwave ovenHome & Garden3.08×
11Discount storesShopping2.50×
12FedExBusiness & Career2.47×
13SubwayFood & Beverages2.06×
14Pizza HutFood & Beverages2.03×
15IKEAHome & Garden1.99×
16Shopping mallsShopping1.98×
17Organic foodFood & Beverages1.89×
18McDonald'sFood & Beverages1.78×
19AirbnbTravel & Leisure1.70×
20PinterestInternet & Social Media1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plate (dishware) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plate (dishware) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.47×
Quality AwarenessPREMIUM1.70×
Convenience OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plate (dishware) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Social Media UsageJOY0.97×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plate (dishware) have in United States?

Plate (dishware) has an estimated audience of 1,485,742 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plate (dishware) fans?

67.9% of Plate (dishware) fans are female, 32.1% are male, with an average age of 40.3 years.

03

Which brands do Plate (dishware) fans like most?

Plate (dishware) fans show strongest brand affinity for Tableware (6.8×), Chandelier (14.68×), and Tulip (21.99×) over the country average.

04

Where do Plate (dishware) fans live in United States?

Plate (dishware) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Plate (dishware) fans also like?

Beyond Plate (dishware) itself, the audience over-indexes on Chandelier (14.68×), Tulip (21.99×), Group buying (8.76×), and Limoncello (26.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Plate (dishware) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plate (dishware). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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