Limoncello Audience in United States

Limoncello has an estimated audience of 345,861 people in United States. 66.4% are female, 33.6% are male, average age 45.6. Top regions: California, Florida, New York. Top brand affinities: Grappa, Geotechnical investigation, Three Floyds Brewing, The Right Stuff (film), Avast!.
The average Limoncello fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Grappa, Geotechnical investigation, Three Floyds Brewing, with strongest over-indexing on Grappa (226.67× the country average). Demographically, the Limoncello audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Limoncello fans
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 45.6 |
| Estimated audience size | 345,861 |
Audience persona
The typical Limoncello fan in United States is more female, around 45.6 years old, with strong Indulgence tendencies and a notable affinity for Grappa.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 45,645 | 1.2× |
| Florida | 32,810 | 1.4× |
| New York | 23,266 | 1.2× |
| Pennsylvania | 22,965 | 1.97× |
| Texas | 22,110 | 0.74× |
| Massachusetts | 13,790 | 2.02× |
| New Jersey | 13,568 | 1.54× |
| Maryland | 12,358 | 2.08× |
| Illinois | 11,017 | 0.96× |
| South Carolina | 10,807 | 2.08× |
| North Carolina | 10,289 | 0.99× |
| Ohio | 9,950 | 0.93× |
| Georgia | 9,613 | 0.9× |
| Michigan | 8,185 | 0.9× |
| Virginia | 7,930 | 0.94× |
| Arizona | 7,424 | 1.05× |
| Washington | 6,926 | 1× |
| Tennessee | 5,897 | 0.85× |
| Colorado | 5,366 | 0.98× |
| Wisconsin | 4,838 | 0.93× |
| Indiana | 4,589 | 0.73× |
| Missouri | 4,486 | 0.8× |
| Connecticut | 4,039 | 1.16× |
| Minnesota | 3,988 | 0.8× |
| Alabama | 3,812 | 0.79× |
| Nevada | 3,788 | 1.13× |
| Oregon | 3,703 | 0.93× |
| Louisiana | 3,405 | 0.76× |
| Kentucky | 3,202 | 0.74× |
| Oklahoma | 2,824 | 0.74× |
| Iowa | 2,300 | 0.81× |
| Kansas | 2,142 | 0.79× |
| Arkansas | 2,096 | 0.74× |
| Utah | 1,926 | 0.62× |
| Mississippi | 1,808 | 0.63× |
| New Hampshire | 1,452 | 1.07× |
| Washington, District of Columbia | 1,450 | 1.39× |
| Hawaii | 1,421 | 0.96× |
| Delaware | 1,401 | 1.47× |
| Nebraska | 1,397 | 0.81× |
| Idaho | 1,346 | 0.78× |
| West Virginia | 1,239 | 0.77× |
| Rhode Island | 1,204 | 1.09× |
| Maine | 1,194 | 0.96× |
| New Mexico | 1,008 | 0.58× |
| Montana | 769 | 0.8× |
| Alaska | 607 | 0.82× |
| Vermont | 501 | 0.83× |
| South Dakota | 484 | 0.61× |
| North Dakota | 441 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grappa | 226.67× | Food & Beverages |
| Geotechnical investigation | 187.86× | Business & Career |
| Three Floyds Brewing | 118.55× | Food & Beverages |
| The Right Stuff (film) | 83.22× | Movies & TV |
| Avast! | 42.46× | Technology & Electronics |
| DigitalOcean | 88.01× | Technology & Electronics |
| Hotel manager | 20× | Business & Career |
| Amaretto | 58.03× | Food & Beverages |
| Baker | 20× | Food & Beverages |
| Foundation (nonprofit) | 20× | Business & Career |
| Bottle | 15.36× | Food & Beverages |
| Acupuncture | 20× | Health |
| Food photography | 20× | Arts & Culture |
| Mediterranean Sea | 10× | Travel & Leisure |
| Botafogo de Futebol e Regatas | 51.07× | Sports |
| Winemaking | 20× | Food & Beverages |
| Massachusetts General Hospital | 20× | Health |
| Margarita | 20× | Food & Beverages |
| Destination spa | 13.98× | Health |
| Concierge | 20× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.94 |
| Quality Awareness | PREMIUM | 1.76 |
| Design Affinity | PREMIUM | 1.71 |
| Travelling | THRILL | 1.58 |
| Sustainability | BALANCE | 1.5 |
| Healthy Lifestyle | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.5% |
| Poland | 13.6% |
| United States | 9.5% |
See Limoncello audiences in other countries
More Alcohol audiences in United States
- Beer (74,619,427)
- Whisky (27,567,431)
- Tequila (23,426,140)
- Vodka (19,600,474)
- Microbrewery (17,831,954)
Frequently asked questions
How many fans does Limoncello have in United States?
Limoncello has an estimated audience of 345,861 people in United States, concentrated in California and Florida.
What is the gender split and age of Limoncello fans?
66.4% of Limoncello fans are female, 33.6% are male, with an average age of 45.6 years.
Which brands do Limoncello fans like most?
Limoncello fans show strongest brand affinity for Grappa (226.67×), Geotechnical investigation (187.86×), and Three Floyds Brewing (118.55×) over the country average.
Where do Limoncello fans live in United States?
Limoncello fans in United States are most concentrated in California (reach 45,645), Florida (reach 32,810), and New York (reach 23,266). These three regions account for the largest share of the active audience.
What other brands do Limoncello fans also like?
Beyond Limoncello itself, the audience over-indexes on Geotechnical investigation (187.86×), Three Floyds Brewing (118.55×), The Right Stuff (film) (83.22×), and Avast! (42.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Limoncello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.