Rascasse Audience Intelligence

The Right Stuff (film) Audience in United States

A data profile of the people who buy, follow and care about The Right Stuff (film) in United States — modelled from more than twelve digital signal sources. The Right Stuff (film) has an estimated audience of 366,439 people in United States.

#3883among Movie / TV Show / Series in United States#7969in Movies & TV

The average The Right Stuff (film) fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dennis Quaid, Liev Schreiber, Armageddon (1998 film), with strongest over-indexing on Dennis Quaid (199.25× the country average).

Demographically, the The Right Stuff (film) audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Right Stuff (film) fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Dennis Quaid.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Right Stuff (film) profile in United States.

Audience size
366K
in United States
Gender
47.6%♀
52.4% male
Age
42.6
average years
Country rank
#43540
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Right Stuff (film) viewers

47.6% are female, 52.4% are male, average age 42.6.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for The Right Stuff (film) audience in United States
MetricValue
Female47.6%
Male52.4%
Average age42.6
Estimated audience size366,439
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the The Right Stuff (film) audience in United States
Age bracketShare%
16-197%
20-2921%
30-3922%
40-4931%
50+20%
Fig. 04

Worldwide distribution

67.0%

of the worldwide The Right Stuff (film) audience comes from United States.

Worldwide audience distribution share by country for The Right Stuff (film)
CountryShare
United States67.0%
Canada5.6%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Right Stuff (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Right Stuff (film) fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~7K1.23×
02Oregon~5K1.23×
03Alaska<1K1.23×
04Washington, District of Columbia~1K1.22×
05Montana~1K1.22×
06Kansas~3K1.18×
07Washington~8K1.14×
08Vermont<1K1.13×
09Missouri~6K1.11×
10New Hampshire~2K1.11×
11Idaho~2K1.10×
12Oklahoma~4K1.09×
13Arizona~8K1.08×
14Nebraska~2K1.07×
15Maine~1K1.06×
16Indiana~7K1.05×
17Utah~3K1.05×
18New Mexico~2K1.04×
19Virginia~9K1.03×
20Wisconsin~5K1.03×
21Alabama~5K1.03×
22Iowa~3K1.03×
23Minnesota~5K1.02×
24Kentucky~4K1.02×
25Massachusetts~7K1.01×
26West Virginia~2K1.00×
27Connecticut~3K0.99×
28Ohio~10K0.98×
29Tennessee~7K0.98×
30North Dakota<1K0.97×
31Arkansas~3K0.96×
32Pennsylvania~10K0.93×
33Rhode Island~1K0.92×
34California~30K0.91×
35North Carolina~10K0.91×
36South Dakota<1K0.91×
37Illinois~10K0.90×
38Nevada~3K0.90×
39Delaware<1K0.90×
40South Carolina~5K0.89×
41Michigan~8K0.88×
42Florida~20K0.87×
43Maryland~5K0.87×
44Louisiana~4K0.86×
45Texas~20K0.82×
46New York~20K0.81×
47Mississippi~2K0.80×
48Georgia~8K0.79×
49New Jersey~7K0.79×
50Hawaii~1K0.76×
Fig. 06

Affinity by region

Affinity by region — The Right Stuff (film), United States
0.76×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Right Stuff (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Right Stuff (film) audience
#·InterestCategoryAffinity×
01Liev SchreiberMovies & TV271.20×
02Armageddon (1998 film)Movies & TV230.52×
03Dennis QuaidMovies & TV199.25×
04LimoncelloFood & Beverages83.22×
05BraveheartMovies & TV29.66×
06Call the MidwifeMovies & TV24.22×
07The Truman ShowMovies & TV22.09×
08Melanie LynskeyMovies & TV20.00×
09Robotic vacuum cleanerHome & Garden20.00×
10Debbie HarryMusic & Radio20.00×
11Mars Attacks!Movies & TV20.00×
12Hair CutteryBeauty & Wellness19.72×
13Sport ClipsBeauty & Wellness18.67×
14Anna FarisMovies & TV13.46×
15Celebrity Big BrotherMovies & TV13.00×
16WEBstaurantStoreBusiness & Career11.94×
17Top GunMovies & TV9.36×
18Jennifer ConnellyMovies & TV8.73×
19FedExBusiness & Career2.98×
20PinterestInternet & Social Media1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Right Stuff (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Right Stuff (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
Convenience OrientationPREMIUM1.84×
Family OrientationCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Right Stuff (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
ExtroversionTHRILL0.84×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Right Stuff (film) have in United States?

The Right Stuff (film) has an estimated audience of 366,439 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Right Stuff (film) viewers?

47.6% of The Right Stuff (film) fans are female, 52.4% are male, with an average age of 42.6 years.

03

Which brands do The Right Stuff (film) fans like most?

The Right Stuff (film) fans show strongest brand affinity for Dennis Quaid (199.25×), Liev Schreiber (271.2×), and Armageddon (1998 film) (230.52×) over the country average.

04

Where do The Right Stuff (film) fans live in United States?

The Right Stuff (film) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Right Stuff (film) fans also like?

Beyond The Right Stuff (film) itself, the audience over-indexes on Liev Schreiber (271.2×), Armageddon (1998 film) (230.52×), Limoncello (83.22×), and Sport Clips (18.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Right Stuff (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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