The Right Stuff (film) Audience in United States

The Right Stuff (film) has an estimated audience of 346,768 people in United States. 47.6% are female, 52.4% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Dennis Quaid, Armageddon (1998 film), Liev Schreiber, Limoncello, Melanie Lynskey.

The average The Right Stuff (film) fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dennis Quaid, Armageddon (1998 film), Liev Schreiber, with strongest over-indexing on Dennis Quaid (233.33× the country average). Demographically, the The Right Stuff (film) audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of The Right Stuff (film) fans

Demographic split for The Right Stuff (film) audience in United States
MetricValue
Female47.6%
Male52.4%
Average age42.6
Estimated audience size346,768

Audience persona

The typical The Right Stuff (film) fan in United States is balanced, around 42.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Dennis Quaid.

Top regions in United States

Top regions ranked by reach for The Right Stuff (film) in United States
RegionReachAffinity
California36,9900.97×
Texas25,6710.86×
Florida21,2620.91×
New York16,3100.84×
Pennsylvania11,1350.95×
Illinois10,7940.93×
Ohio10,7001×
North Carolina9,9360.95×
Virginia8,8761.05×
Georgia8,7560.82×
Washington8,4581.22×
Michigan8,3190.92×
Arizona8,1971.16×
Indiana7,2301.14×
Massachusetts7,2231.06×
New Jersey7,1040.81×
Tennessee7,0951.02×
Colorado6,9031.26×
Missouri6,4021.15×
Wisconsin5,5891.07×
Maryland5,1340.86×
Minnesota5,1051.03×
Oregon5,0771.28×
Alabama4,9701.03×
South Carolina4,7120.9×
Oklahoma4,4071.14×
Kentucky4,3541×
Louisiana3,7030.83×
Connecticut3,5011.01×
Utah3,3131.07×
Kansas3,2171.18×
Nevada3,0480.91×
Iowa2,9381.03×
Arkansas2,6110.91×
Mississippi1,9540.68×
Idaho1,8941.09×
Nebraska1,8621.07×
New Mexico1,7641.01×
West Virginia1,5300.95×
New Hampshire1,4781.08×
Maine1,3561.09×
Washington, District of Columbia1,2651.21×
Montana1,1981.25×
Rhode Island9880.89×
Alaska9611.3×
Hawaii9450.63×
Delaware7950.83×
South Dakota6550.82×
North Dakota6170.87×
Vermont6071×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Right Stuff (film) audience
BrandAffinityCategory
Dennis Quaid233.33×Movies & TV
Armageddon (1998 film)165.65×Movies & TV
Liev Schreiber70.11×Movies & TV
Limoncello85.29×Food & Beverages
Melanie Lynskey20×Movies & TV
Helen Hunt20×Movies & TV
Planet Fitness4.17×Sports
Braveheart22.07×Movies & TV
Indianapolis Motor Speedway14.05×Sports
The Truman Show24.65×Movies & TV
Hair Cuttery15.72×Beauty & Wellness
Robotic vacuum cleaner20×Home & Garden
National Geographic (magazine)9.95×Travel & Leisure
Blended whiskey9.71×Food & Beverages
Sport Clips9.61×Beauty & Wellness
Horoscope7.13×Health
Debbie Harry20×Music & Radio
Kia Sportage15.75×Cars & Mobility
WEBstaurantStore12.58×Business & Career
Anna Faris10.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Right Stuff (film) audience
TraitClusterScore
Luxury OrientationPREMIUM2.64
Risk AppetiteTHRILL1.97
Community OrientationOPEN1.41
IndulgenceJOY1.41
TraditionCONSERVATISM1.4
PatriotismCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for The Right Stuff (film)
CountryShare
United States66.8%
Canada5.5%
United Kingdom4.0%

See The Right Stuff (film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does The Right Stuff (film) have in United States?

The Right Stuff (film) has an estimated audience of 346,768 people in United States, concentrated in California and Texas.

What is the gender split and age of The Right Stuff (film) fans?

47.6% of The Right Stuff (film) fans are female, 52.4% are male, with an average age of 42.6 years.

Which brands do The Right Stuff (film) fans like most?

The Right Stuff (film) fans show strongest brand affinity for Dennis Quaid (233.33×), Armageddon (1998 film) (165.65×), and Liev Schreiber (70.11×) over the country average.

Where do The Right Stuff (film) fans live in United States?

The Right Stuff (film) fans in United States are most concentrated in California (reach 36,990), Texas (reach 25,671), and Florida (reach 21,262). These three regions account for the largest share of the active audience.

What other brands do The Right Stuff (film) fans also like?

Beyond The Right Stuff (film) itself, the audience over-indexes on Armageddon (1998 film) (165.65×), Liev Schreiber (70.11×), Limoncello (85.29×), and Melanie Lynskey (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Right Stuff (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.