The Right Stuff (film) Audience in United States

The Right Stuff (film) logo

The Right Stuff (film) has an estimated audience of 346,768 people in United States. 47.6% are female, 52.4% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Pai gow, iFood delivery, Shikoku, Square foot gardening, Figure painting (hobby).

The average The Right Stuff (film) fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pai gow, iFood delivery, Shikoku, with strongest over-indexing on Pai gow (165.65× the country average). Demographically, the The Right Stuff (film) audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of The Right Stuff (film) fans

Demographic split for The Right Stuff (film) audience in United States
MetricValue
Female47.6%
Male52.4%
Average age42.6
Estimated audience size346,768

Audience persona

The typical The Right Stuff (film) fan in United States is balanced, around 42.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Pai gow.

Top regions in United States

Top regions ranked by reach for The Right Stuff (film) in United States
RegionReachAffinity
California36,9900.97×
Texas25,6710.86×
Florida21,2620.91×
New York16,3100.84×
Pennsylvania11,1350.95×
Illinois10,7940.93×
Ohio10,700
North Carolina9,9360.95×
Virginia8,8761.05×
Georgia8,7560.82×
Washington8,4581.22×
Michigan8,3190.92×
Arizona8,1971.16×
Indiana7,2301.14×
Massachusetts7,2231.06×
New Jersey7,1040.81×
Tennessee7,0951.02×
Colorado6,9031.26×
Missouri6,4021.15×
Wisconsin5,5891.07×
Maryland5,1340.86×
Minnesota5,1051.03×
Oregon5,0771.28×
Alabama4,9701.03×
South Carolina4,7120.9×
Oklahoma4,4071.14×
Kentucky4,354
Louisiana3,7030.83×
Connecticut3,5011.01×
Utah3,3131.07×
Kansas3,2171.18×
Nevada3,0480.91×
Iowa2,9381.03×
Arkansas2,6110.91×
Mississippi1,9540.68×
Idaho1,8941.09×
Nebraska1,8621.07×
New Mexico1,7641.01×
West Virginia1,5300.95×
New Hampshire1,4781.08×
Maine1,3561.09×
Washington, District of Columbia1,2651.21×
Montana1,1981.25×
Rhode Island9880.89×
Alaska9611.3×
Hawaii9450.63×
Delaware7950.83×
South Dakota6550.82×
North Dakota6170.87×
Vermont607

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Right Stuff (film) audience
BrandAffinityCategory
Pai gow165.65×Games
iFood delivery233.33×Food & Beverages
Shikoku70.11×Pets & Animals
Square foot gardening20×Home & Garden
Figure painting (hobby)5.74×Arts & Culture
Gloria8.56×Music & Radio
Minnesota1.72×Travel & Leisure
Elsword15.75×Games
Nationality1.84×Politics & Society
Jingoism1.57×Politics & Society
Home staging3.78×Home & Garden
Jeep Jamboree16.57×Cars & Mobility
Hog Hunting2.21×Sports
Nebraska1.75×Travel & Leisure
Kansas1.5×Travel & Leisure
Charlamagne Tha God5.31×Movies & TV
Jill Scott3.05×Music & Radio
Writers Guild of America15.79×Literature
Husson University20.43×Business & Career
Chromebook2.57×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Right Stuff (film) audience
TraitClusterScore
Luxury OrientationPREMIUM2.64
Risk AppetiteTHRILL1.97
Community OrientationOPEN1.41
IndulgenceJOY1.41
TraditionCONSERVATISM1.4
PatriotismCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for The Right Stuff (film)
CountryShare
United States66.8%
Canada5.5%
United Kingdom4.0%

See The Right Stuff (film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does The Right Stuff (film) have in United States?

The Right Stuff (film) has an estimated audience of 346,768 people in United States, concentrated in California and Texas.

What is the gender split and age of The Right Stuff (film) fans?

47.6% of The Right Stuff (film) fans are female, 52.4% are male, with an average age of 42.6 years.

Which brands do The Right Stuff (film) fans like most?

The Right Stuff (film) fans show strongest brand affinity for Pai gow (165.65×), iFood delivery (233.33×), and Shikoku (70.11×) over the country average.

Where do The Right Stuff (film) fans live in United States?

The Right Stuff (film) fans in United States are most concentrated in California (reach 36,990), Texas (reach 25,671), and Florida (reach 21,262). These three regions account for the largest share of the active audience.

What other brands do The Right Stuff (film) fans also like?

Beyond The Right Stuff (film) itself, the audience over-indexes on iFood delivery (233.33×), Shikoku (70.11×), Square foot gardening (20×), and Figure painting (hobby) (5.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Right Stuff (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.