Rascasse Audience Intelligence

Call the Midwife Audience in United States

A data profile of the people who buy, follow and care about Call the Midwife in United States — modelled from more than twelve digital signal sources. Call the Midwife has an estimated audience of 1,491,495 people in United States.

#317among TV series in United States#1200among Movie / TV Show / Series in United States#2961in Movies & TV

The average Call the Midwife fan in United States is 45.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include David Tennant, Emily Blunt, Judi Dench, with strongest over-indexing on David Tennant (29.26× the country average).

Demographically, the Call the Midwife audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Spirituality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Call the Midwife fan in United States is more female, around 45.5 years old, with strong Spirituality tendencies and a notable affinity for David Tennant.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Call the Midwife profile in United States.

Audience size
1.5M
in United States
Gender
77.2%♀
22.8% male
Age
45.5
average years
Country rank
#17834
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Call the Midwife viewers

77.2% are female, 22.8% are male, average age 45.5.

Fig. 02

Gender split

77.2%
Female
22.8%
Male
Demographic split for Call the Midwife audience in United States
MetricValue
Female77.2%
Male22.8%
Average age45.5
Estimated audience size1,491,495
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Call the Midwife audience in United States
Age bracketShare%
16-199%
20-2913%
30-3917%
40-4923%
50+37%
Fig. 04

Worldwide distribution

26.7%

of the worldwide Call the Midwife audience comes from United States.

Worldwide audience distribution share by country for Call the Midwife
CountryShare
United Kingdom27.1%
United States26.7%
Australia7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Call the Midwife audience in United States is strongest.

Fig. 05

Top regions by affinity

Call the Midwife fans by region: top regions in United States
#RegionReachAffinity×
01Maine~8K1.44×
02New Hampshire~8K1.39×
03Vermont~4K1.39×
04West Virginia~8K1.24×
05Kentucky~20K1.19×
06Wisconsin~30K1.16×
07Oregon~20K1.16×
08Missouri~30K1.11×
09Minnesota~20K1.11×
10Pennsylvania~50K1.10×
11Idaho~8K1.10×
12Rhode Island~5K1.10×
13Alaska~3K1.10×
14Massachusetts~30K1.09×
15Montana~4K1.09×
16Iowa~10K1.08×
17Ohio~50K1.07×
18Michigan~40K1.07×
19Arkansas~10K1.07×
20Tennessee~30K1.06×
21Indiana~30K1.06×
22Connecticut~20K1.06×
23Delaware~4K1.05×
24Washington~30K1.04×
25Alabama~20K1.04×
26Oklahoma~20K1.04×
27Kansas~10K1.04×
28North Dakota~3K1.01×
29South Dakota~3K1.00×
30South Carolina~20K0.99×
31Virginia~30K0.97×
32North Carolina~40K0.96×
33Maryland~20K0.95×
34Nebraska~7K0.95×
35New Mexico~7K0.95×
36Utah~10K0.93×
37Mississippi~10K0.93×
38Arizona~30K0.89×
39Illinois~40K0.88×
40Louisiana~20K0.88×
41Colorado~20K0.87×
42New Jersey~30K0.83×
43Georgia~40K0.80×
44New York~60K0.79×
45Texas~90K0.76×
46Florida~70K0.73×
47California~100K0.68×
48Washington, District of Columbia~3K0.64×
49Hawaii~4K0.59×
50Nevada~8K0.58×
Fig. 06

Affinity by region

Affinity by region — Call the Midwife, United States
0.58×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Call the Midwife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Call the Midwife audience
#·InterestCategoryAffinity×
01Judi DenchMovies & TV30.63×
02David TennantMovies & TV29.26×
03Z NationMovies & TV25.31×
04Murdoch MysteriesMovies & TV24.22×
05Liev SchreiberMovies & TV18.87×
06BroadchurchMovies & TV17.33×
07Reign (TV series)Movies & TV16.32×
08hotstarMovies & TV16.01×
09Top GearMovies & TV15.75×
10James CaanMovies & TV13.64×
11Emily BluntMovies & TV13.50×
12Matt Smith (actor)Movies & TV13.17×
13Psycho (1960 film)Movies & TV13.15×
14Frankenstein (1931 film)Movies & TV12.27×
15Sexy JeansFashion & Accessoires11.17×
16Keira KnightleyMovies & TV10.81×
17Jessie BuckleyMovies & TV8.56×
18Peaky Blinders (TV series)Movies & TV7.66×
19romantic comediesMovies & TV6.31×
20The Gilded AgeMovies & TV5.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Call the Midwife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Call the Midwife audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.29×
SustainabilityBALANCE1.22×
Design AffinityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Call the Midwife audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.83×
ExtroversionTHRILL0.85×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Call the Midwife have in United States?

Call the Midwife has an estimated audience of 1,491,495 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Call the Midwife viewers?

77.2% of Call the Midwife fans are female, 22.8% are male, with an average age of 45.5 years.

03

Which brands do Call the Midwife fans like most?

Call the Midwife fans show strongest brand affinity for David Tennant (29.26×), Emily Blunt (13.5×), and Judi Dench (30.63×) over the country average.

04

Where do Call the Midwife fans live in United States?

Call the Midwife fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Call the Midwife fans also like?

Beyond Call the Midwife itself, the audience over-indexes on Emily Blunt (13.5×), Judi Dench (30.63×), Frankenstein (1931 film) (12.27×), and hotstar (16.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Call the Midwife audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Call the Midwife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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