Call the Midwife Audience in United States

Call the Midwife logo

Call the Midwife has an estimated audience of 1,458,767 people in United States. 77.2% are female, 22.8% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: David Tennant, Judi Dench, Frankenstein (1931 film), Emily Blunt, The Gilded Age.

The average Call the Midwife fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include David Tennant, Judi Dench, Frankenstein (1931 film), with strongest over-indexing on David Tennant (29.26× the country average). Demographically, the Call the Midwife audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Call the Midwife fans

Demographic split for Call the Midwife audience in United States
MetricValue
Female77.2%
Male22.8%
Average age45.5
Estimated audience size1,458,767

Audience persona

The typical Call the Midwife fan in United States is more female, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for David Tennant.

Top regions in United States

Top regions ranked by reach for Call the Midwife in United States
RegionReachAffinity
California112,2100.7×
Texas100,2330.8×
Florida75,2950.76×
New York66,8410.82×
Pennsylvania55,3911.13×
Ohio49,7451.11×
Illinois44,2970.91×
North Carolina43,3120.99×
Michigan41,8801.1×
Georgia37,6520.84×
Virginia35,1790.99×
Massachusetts31,9841.11×
Tennessee31,8891.09×
Washington31,2821.07×
New Jersey31,1240.84×
Indiana29,4671.11×
Arizona28,5970.96×
Missouri26,8291.14×
Wisconsin25,2621.15×
Maryland23,7860.95×
Kentucky23,0541.26×
Minnesota23,0101.1×
Alabama22,8151.12×
South Carolina22,3671.02×
Colorado20,7160.9×
Oregon18,9581.13×
Oklahoma16,9571.05×
Louisiana16,5490.88×
Connecticut15,1221.03×
Iowa13,0371.08×
Arkansas12,5491.04×
Utah12,4550.95×
Kansas12,1061.05×
Mississippi10,6340.88×
West Virginia8,0901.19×
Nevada8,0000.57×
Idaho7,7701.06×
New Hampshire7,6991.34×
Maine7,1521.37×
Nebraska6,9690.95×
New Mexico6,6460.91×
Rhode Island4,9101.06×
Montana4,4071.09×
Delaware4,0421×
Alaska3,5061.12×
Vermont3,3211.3×
Hawaii3,3120.53×
South Dakota3,2240.96×
North Dakota2,8330.95×
Washington, District of Columbia2,5770.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Call the Midwife audience
BrandAffinityCategory
David Tennant29.26×Movies & TV
Judi Dench30.63×Movies & TV
Frankenstein (1931 film)12.27×Movies & TV
Emily Blunt13.5×Movies & TV
The Gilded Age5.39×Movies & TV
hotstar16.01×Movies & TV
Liev Schreiber18.87×Movies & TV
Keira Knightley10.81×Movies & TV
Psycho (1960 film)13.15×Movies & TV
James Caan13.64×Movies & TV
Sleepy Hollow (film)15.94×Movies & TV
Sexy Jeans11.17×Fashion & Accessoires
Peaky Blinders (TV series)7.66×Movies & TV
romantic comedies6.31×Movies & TV
Jessie Buckley8.56×Movies & TV
Reign (TV series)16.32×Movies & TV
Murdoch Mysteries24.22×Movies & TV
Top Gear15.75×Movies & TV
Z Nation25.31×Movies & TV
Broadchurch17.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Call the Midwife audience
TraitClusterScore
Community OrientationOPEN1.75
CreativityOPEN1.49
Price SensitivityPREMIUM1.41
Family OrientationCONSERVATISM1.4
Design AffinityPREMIUM1.38
DIY MentalityTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Call the Midwife
CountryShare
United Kingdom28.1%
United States27.3%
Australia7.8%

See Call the Midwife audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Call the Midwife have in United States?

Call the Midwife has an estimated audience of 1,458,767 people in United States, concentrated in California and Texas.

What is the gender split and age of Call the Midwife fans?

77.2% of Call the Midwife fans are female, 22.8% are male, with an average age of 45.5 years.

Which brands do Call the Midwife fans like most?

Call the Midwife fans show strongest brand affinity for David Tennant (29.26×), Judi Dench (30.63×), and Frankenstein (1931 film) (12.27×) over the country average.

Where do Call the Midwife fans live in United States?

Call the Midwife fans in United States are most concentrated in California (reach 112,210), Texas (reach 100,233), and Florida (reach 75,295). These three regions account for the largest share of the active audience.

What other brands do Call the Midwife fans also like?

Beyond Call the Midwife itself, the audience over-indexes on Judi Dench (30.63×), Frankenstein (1931 film) (12.27×), Emily Blunt (13.5×), and The Gilded Age (5.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Call the Midwife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.