Rascasse Audience Intelligence

Call the Midwife Viewer Demographics in United States

Call the Midwife has an estimated audience of 1.3M people in United States.

#475among TV series in United States
#1614among movies & series in United States#3691in Movies & TV

The average Call the Midwife fan in United States is 46.2 years old, more female, and lives primarily in California.

Its fans are 7.4 years older than the group average of 38.8.

Women make up 77.2% of the fan base, 21.5 percentage points more than the group average.

Compared with the other 4357 objects in TV series, Call the Midwife fans stand out for their interest in Judi Dench, David Tennant and Murdoch Mysteries.

Most fans live in California, Texas, New York.

Top affinities include Judi Dench, David Tennant, Murdoch Mysteries, with strongest over-indexing on Judi Dench (30.63× the country average).

Demographically, the Call the Midwife audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Spirituality, Sustainability.

The typical Call the Midwife fan in United States is more female, around 46.2 years old, with strong Spirituality tendencies and a notable affinity for Judi Dench.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in United States
Gender
77.2%♀
22.8% male
Age
46.2
average years
Country rank
#20737
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Call the Midwife viewers

77.2% are female, 22.8% are male, average age 46.2.

Fig. 02

Gender split

77.2%
Female
22.8%
Male
Demographic split for Call the Midwife audience in United States
MetricValue
Female77.2%
Male22.8%
Average age46.2
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Call the Midwife audience in United States
Age bracketShare%
16-249%
25-3413%
35-4417%
45-5423%
55+37%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Call the Midwife audience comes from United States.

Worldwide audience distribution share by country for Call the Midwife
CountryShare
United Kingdom30.6%
United States26.3%
Australia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Call the Midwife fans by region: top regions in United States
#RegionReachAffinity×
01Maine~7K1.44×
02New Hampshire~7K1.39×
03Vermont~3K1.39×
04West Virginia~8K1.24×
05Kentucky~20K1.19×
06Wisconsin~30K1.16×
07Oregon~20K1.16×
08Missouri~30K1.11×
09Minnesota~20K1.11×
10Pennsylvania~50K1.10×
11Idaho~8K1.10×
12Rhode Island~4K1.10×
13Alaska~3K1.10×
14Massachusetts~30K1.09×
15Montana~4K1.09×
16Iowa~10K1.08×
17Ohio~50K1.07×
18Michigan~40K1.07×
19Arkansas~10K1.07×
20Tennessee~30K1.06×
21Indiana~30K1.06×
22Connecticut~10K1.06×
23Delaware~4K1.05×
24Washington~30K1.04×
25Alabama~20K1.04×
26Oklahoma~20K1.04×
27Kansas~10K1.04×
28North Dakota~3K1.01×
29South Dakota~3K1.00×
30South Carolina~20K0.99×
31Wyoming~2K0.99×
32Virginia~30K0.97×
33North Carolina~40K0.96×
34Maryland~20K0.95×
35New Mexico~8K0.95×
36Nebraska~7K0.95×
37Utah~10K0.93×
38Mississippi~10K0.93×
39Arizona~30K0.89×
40Illinois~40K0.88×
41Louisiana~20K0.88×
42Colorado~20K0.87×
43New Jersey~30K0.83×
44Georgia~30K0.80×
45New York~60K0.79×
46Texas~70K0.76×
47Florida~60K0.73×
48California~100K0.68×
49Hawaii~3K0.59×
50Nevada~7K0.58×
Fig. 06

Affinity by region

Affinity by region — Call the Midwife, United States
0.58×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Call the Midwife audience vs. the country average
#·InterestCategoryAffinity×
01Judi DenchMovies & TV30.63×
02David TennantMovies & TV29.26×
03Murdoch MysteriesMovies & TV24.22×
04The Right Stuff (film)Movies & TV24.22×
05Liev SchreiberMovies & TV18.87×
06BroadchurchMovies & TV17.33×
07Reign (TV series)Movies & TV16.32×
08hotstarMovies & TV16.01×
09Top GearMovies & TV15.75×
10James CaanMovies & TV13.64×
11Emily BluntMovies & TV13.50×
12Matt Smith (actor)Movies & TV13.17×
13Psycho (1960 film)Movies & TV13.15×
14Frankenstein (1931 film)Movies & TV12.27×
15Sexy JeansFashion & Accessoires11.17×
16Keira KnightleyMovies & TV10.81×
17Jessie BuckleyMovies & TV8.56×
18Peaky Blinders (TV series)Movies & TV7.66×
19romantic comediesMovies & TV6.31×
20Anne HathawayMovies & TV4.26×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Call the Midwife audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Call the Midwife audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.29×
SustainabilityBALANCE1.22×
Design AffinityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Call the Midwife audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.83×
ExtroversionTHRILL0.85×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Call the Midwife over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/call-the-midwife-20130” · Methodology