Rascasse Audience Intelligence

Robotic vacuum cleaner Audience in United States

A data profile of the people who buy, follow and care about Robotic vacuum cleaner in United States — modelled from more than twelve digital signal sources. Robotic vacuum cleaner has an estimated audience of 2,091,764 people in United States.

#6175among Topic in United States#776in Home & Garden

The average Robotic vacuum cleaner fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hedge trimmer, Roomba, I, Robot (film), with strongest over-indexing on Hedge trimmer (131.99× the country average).

Demographically, the Robotic vacuum cleaner audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Robotic vacuum cleaner fan in United States is balanced, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Hedge trimmer.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robotic vacuum cleaner profile in United States.

Audience size
2.1M
in United States
Gender
52.9%♀
47.1% male
Age
41.0
average years
Country rank
#13750
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robotic vacuum cleaner fans

52.9% are female, 47.1% are male, average age 41.0.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Robotic vacuum cleaner audience in United States
MetricValue
Female52.9%
Male47.1%
Average age41.0
Estimated audience size2,091,764
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Robotic vacuum cleaner audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Robotic vacuum cleaner audience comes from United States.

Worldwide audience distribution share by country for Robotic vacuum cleaner
CountryShare
United States24.9%
Japan5.0%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robotic vacuum cleaner audience in United States is strongest.

Fig. 05

Top regions by affinity

Robotic vacuum cleaner fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K1.35×
02Texas~200K1.15×
03Georgia~70K1.11×
04Arkansas~20K1.11×
05North Dakota~5K1.11×
06South Dakota~5K1.10×
07Florida~200K1.09×
08Alabama~30K1.09×
09Kentucky~30K1.09×
10South Carolina~30K1.08×
11North Carolina~70K1.07×
12Missouri~40K1.07×
13Iowa~20K1.07×
14Alaska~5K1.07×
15Kansas~20K1.06×
16Tennessee~40K1.05×
17Louisiana~30K1.04×
18Oklahoma~20K1.04×
19Mississippi~20K1.04×
20Vermont~4K1.04×
21Montana~6K1.03×
22Idaho~10K1.02×
23Nebraska~10K1.02×
24Nevada~20K1.01×
25Arizona~40K1.00×
26Delaware~6K1.00×
27Wisconsin~30K0.99×
28New Jersey~50K0.98×
29Washington~40K0.98×
30West Virginia~10K0.98×
31New Hampshire~8K0.98×
32Indiana~40K0.96×
33Minnesota~30K0.96×
34Hawaii~9K0.96×
35Maine~7K0.96×
36California~200K0.95×
37Virginia~50K0.95×
38Rhode Island~6K0.95×
39Michigan~50K0.94×
40New Mexico~10K0.94×
41Illinois~60K0.93×
42Massachusetts~40K0.93×
43Oregon~20K0.93×
44Ohio~60K0.92×
45Colorado~30K0.92×
46Connecticut~20K0.91×
47Utah~20K0.90×
48Pennsylvania~60K0.84×
49Maryland~30K0.83×
50New York~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Robotic vacuum cleaner, United States
0.82×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robotic vacuum cleaner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robotic vacuum cleaner audience
#·InterestCategoryAffinity×
01Hedge trimmerHome & Garden131.99×
02Robotic lawn mowerHome & Garden83.97×
03Autonomous robotTechnology & Electronics77.76×
04RoombaTechnology & Electronics72.02×
05RoborockHome & Garden57.12×
06I, Robot (film)Movies & TV57.05×
07Electric vehicle batteryCars & Mobility38.85×
08MopHome & Garden25.87×
09HusqvarnaHome & Garden20.00×
10Hammer drillHome & Garden20.00×
11Football tennisSports20.00×
12WischmoppHome & Garden13.35×
13Vacuum cleanerHome & Garden10.85×
14Character (arts)Arts & Culture5.72×
15KitchenwareHome & Garden4.39×
16Home repairHome & Garden3.95×
17Best BuyShopping3.16×
18Sam's ClubShopping3.12×
19Dollar GeneralShopping3.05×
20Sales promotionShopping2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robotic vacuum cleaner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robotic vacuum cleaner audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.06×
DIY MentalityTHRILL1.95×
Quality AwarenessPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robotic vacuum cleaner audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Risk AppetiteTHRILL0.75×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robotic vacuum cleaner have in United States?

Robotic vacuum cleaner has an estimated audience of 2,091,764 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Robotic vacuum cleaner fans?

52.9% of Robotic vacuum cleaner fans are female, 47.1% are male, with an average age of 41.0 years.

03

Which brands do Robotic vacuum cleaner fans like most?

Robotic vacuum cleaner fans show strongest brand affinity for Hedge trimmer (131.99×), Roomba (72.02×), and I, Robot (film) (57.05×) over the country average.

04

Where do Robotic vacuum cleaner fans live in United States?

Robotic vacuum cleaner fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Robotic vacuum cleaner fans also like?

Beyond Robotic vacuum cleaner itself, the audience over-indexes on Roomba (72.02×), I, Robot (film) (57.05×), Autonomous robot (77.76×), and Robotic lawn mower (83.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Robotic vacuum cleaner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Robotic vacuum cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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