Robotic vacuum cleaner Audience in United States

Robotic vacuum cleaner logo

Robotic vacuum cleaner has an estimated audience of 2,091,764 people in United States. 52.9% are female, 47.1% are male, average age 41.0. Top regions: Texas, California, Florida. Top brand affinities: Hedge trimmer, Roomba, I, Robot (film), Autonomous robot, Robotic lawn mower.

The average Robotic vacuum cleaner fan in United States is 41.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hedge trimmer, Roomba, I, Robot (film), with strongest over-indexing on Hedge trimmer (131.99× the country average). Demographically, the Robotic vacuum cleaner audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Pet Ownership, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Robotic vacuum cleaner fans

Demographic split for Robotic vacuum cleaner audience in United States
MetricValue
Female52.9%
Male47.1%
Average age41.0
Estimated audience size2,091,764

Audience persona

The typical Robotic vacuum cleaner fan in United States is balanced, around 41.0 years old, with strong Pet Ownership tendencies and a notable affinity for Hedge trimmer.

Top regions in United States

Top regions ranked by reach for Robotic vacuum cleaner in United States
RegionReachAffinity
Texas167,2980.93×
California164,7100.72×
Florida140,4920.99×
New York104,6090.89×
Georgia61,6670.96×
North Carolina58,4830.93×
Illinois56,5390.81×
Ohio56,1470.87×
Pennsylvania51,8110.74×
Michigan50,6700.93×
New Jersey47,4830.89×
Tennessee41,0020.98×
Massachusetts40,8930.99×
Virginia39,2270.77×
Indiana33,9970.89×
Wisconsin30,6560.97×
South Carolina29,6590.94×
Kentucky29,2191.11×
Washington27,8080.66×
Minnesota26,9250.9×
Missouri26,8890.8×
Arizona26,0200.61×
Louisiana24,4390.91×
Oklahoma23,2351×
Iowa22,0491.28×
Colorado21,4690.65×
Alabama20,9050.72×
Maryland18,5630.52×
Oregon18,4070.77×
Mississippi17,8291.03×
Arkansas17,8191.03×
Nevada17,6630.87×
Washington, District of Columbia15,7762.51×
Connecticut15,3160.73×
Kansas14,1620.86×
Utah11,5560.62×
Idaho9,6280.92×
West Virginia8,5860.88×
South Dakota8,4261.74×
Nebraska8,4120.8×
New Mexico8,3680.8×
Maine7,8031.04×
New Hampshire7,5800.92×
Hawaii7,5740.84×
Alaska7,3441.64×
North Dakota7,1781.67×
Delaware6,9921.21×
Montana6,9361.2×
Wyoming6,5492.11×
Rhode Island5,8550.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Robotic vacuum cleaner audience
BrandAffinityCategory
Hedge trimmer131.99×Home & Garden
Roomba72.02×Technology & Electronics
I, Robot (film)57.05×Movies & TV
Autonomous robot77.76×Technology & Electronics
Robotic lawn mower83.97×Home & Garden
Roborock57.12×Home & Garden
Mop25.87×Home & Garden
Vacuum cleaner10.85×Home & Garden
Character (arts)5.72×Arts & Culture
Lowe's3.14×Shopping
Husqvarna20×Home & Garden
Home repair3.95×Home & Garden
Best Buy3.16×Shopping
Kitchenware4.39×Home & Garden
Dollar General3.05×Shopping
Wischmopp13.35×Home & Garden
Hammer drill20×Home & Garden
Electric vehicle battery38.85×Cars & Mobility
Football tennis20×Sports
Sales promotion2.43×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Robotic vacuum cleaner audience
TraitClusterScore
Pet OwnershipJOY2.68
Family OrientationCONSERVATISM2.35
IndulgenceJOY2.21
Design AffinityPREMIUM2.13
Convenience OrientationPREMIUM1.58
DIY MentalityTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Robotic vacuum cleaner
CountryShare
United States24.9%
Japan5.0%
Italy4.9%

See Robotic vacuum cleaner audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Robotic vacuum cleaner have in United States?

Robotic vacuum cleaner has an estimated audience of 2,091,764 people in United States, concentrated in Texas and California.

What is the gender split and age of Robotic vacuum cleaner fans?

52.9% of Robotic vacuum cleaner fans are female, 47.1% are male, with an average age of 41.0 years.

Which brands do Robotic vacuum cleaner fans like most?

Robotic vacuum cleaner fans show strongest brand affinity for Hedge trimmer (131.99×), Roomba (72.02×), and I, Robot (film) (57.05×) over the country average.

Where do Robotic vacuum cleaner fans live in United States?

Robotic vacuum cleaner fans in United States are most concentrated in Texas (reach 167,298), California (reach 164,710), and Florida (reach 140,492). These three regions account for the largest share of the active audience.

What other brands do Robotic vacuum cleaner fans also like?

Beyond Robotic vacuum cleaner itself, the audience over-indexes on Roomba (72.02×), I, Robot (film) (57.05×), Autonomous robot (77.76×), and Robotic lawn mower (83.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Robotic vacuum cleaner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.