Mop Audience in United States

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Mop has an estimated audience of 3,238,867 people in United States. 63.6% are female, 36.4% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Fairy godmother, Historic site, Vocal harmony, FAO Schwarz, Governor of Michigan.

The average Mop fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fairy godmother, Historic site, Vocal harmony, with strongest over-indexing on Fairy godmother (17.43× the country average). Demographically, the Mop audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Mop fans

Demographic split for Mop audience in United States
MetricValue
Female63.6%
Male36.4%
Average age43.8
Estimated audience size3,238,867

Audience persona

The typical Mop fan in United States is more female, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Mop in United States
RegionReachAffinity
California467,8851.31×
Texas388,4561.4×
Florida265,6971.21×
New York206,4551.14×
Illinois129,0231.2×
Georgia125,5611.26×
North Carolina111,5871.14×
Ohio108,2331.08×
Pennsylvania102,7560.94×
New Jersey92,3151.12×
Tennessee88,8801.37×
Michigan88,0491.04×
Arizona81,3831.23×
Virginia78,5311×
Missouri69,0641.32×
Indiana65,0291.1×
Washington64,6601×
Massachusetts63,4310.99×
Maryland56,3981.01×
South Carolina51,3821.05×
Alabama50,4541.12×
Louisiana48,7181.17×
Colorado48,0390.94×
Kentucky42,6241.05×
Wisconsin42,4460.87×
Minnesota39,6430.85×
Oklahoma37,2191.03×
Nevada35,0921.12×
Connecticut33,4211.03×
Oregon33,3030.9×
Mississippi30,9751.16×
Arkansas28,3951.06×
Utah26,6970.92×
Kansas23,8710.94×
Iowa23,4510.88×
New Mexico15,9790.98×
Nebraska15,2630.94×
Idaho14,2660.88×
West Virginia13,4050.89×
Hawaii12,5480.9×
New Hampshire9,2460.72×
Rhode Island8,8020.85×
Maine8,7690.76×
Washington, District of Columbia8,0470.83×
Delaware7,4790.84×
Montana7,0600.79×
South Dakota6,4050.86×
North Dakota5,3570.81×
Alaska4,7730.69×
Vermont3,9380.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mop audience
BrandAffinityCategory
Fairy godmother17.43×Literature
Historic site8.72×Arts & Culture
Vocal harmony6.17×Music & Radio
FAO Schwarz7.96×Shopping
Governor of Michigan7.43×Politics & Society
Goop5.19×Internet & Social Media
Mathcore7.42×Music & Radio
Hipster8.4×Politics & Society
Grinch3.49×Movies & TV
Cherish (group)7.93×Music & Radio
TV Fanatic6.82×Movies & TV
Jan Švankmajer26.86×Movies & TV
Kansas1.61×Travel & Leisure
headspace5.78×Health
Hibachi4.86×Food & Beverages
Lulu 黃路梓茵1.63×Movies & TV
Wok3.89×Food & Beverages
Harlow6.67×Travel & Leisure
Kikar HaShabbat8.88×News
La Jolla4.96×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mop audience
TraitClusterScore
Quality AwarenessPREMIUM1.53
IndulgenceJOY1.38
Price SensitivityPREMIUM1.35
Family OrientationCONSERVATISM1.34
DIY MentalityTHRILL1.26
CreativityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Mop
CountryShare
United States15.3%
Taiwan4.7%
United Kingdom4.5%

See Mop audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Mop have in United States?

Mop has an estimated audience of 3,238,867 people in United States, concentrated in California and Texas.

What is the gender split and age of Mop fans?

63.6% of Mop fans are female, 36.4% are male, with an average age of 43.8 years.

Which brands do Mop fans like most?

Mop fans show strongest brand affinity for Fairy godmother (17.43×), Historic site (8.72×), and Vocal harmony (6.17×) over the country average.

Where do Mop fans live in United States?

Mop fans in United States are most concentrated in California (reach 467,885), Texas (reach 388,456), and Florida (reach 265,697). These three regions account for the largest share of the active audience.

What other brands do Mop fans also like?

Beyond Mop itself, the audience over-indexes on Historic site (8.72×), Vocal harmony (6.17×), FAO Schwarz (7.96×), and Governor of Michigan (7.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.