Rascasse Audience Intelligence

Mop Audience in United States

A data profile of the people who buy, follow and care about Mop in United States — modelled from more than twelve digital signal sources. Mop has an estimated audience of 3,238,867 people in United States.

#4890among Topic in United States#595in Home & Garden

The average Mop fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Images, Robotic vacuum cleaner, Mr. Clean, with strongest over-indexing on Google Images (26.95× the country average).

Demographically, the Mop audience skews more female with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mop fan in United States is more female, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Google Images.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mop profile in United States.

Audience size
3.2M
in United States
Gender
63.6%♀
36.4% male
Age
43.8
average years
Country rank
#9632
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mop fans

63.6% are female, 36.4% are male, average age 43.8.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Mop audience in United States
MetricValue
Female63.6%
Male36.4%
Average age43.8
Estimated audience size3,238,867
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Mop audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Mop audience comes from United States.

Worldwide audience distribution share by country for Mop
CountryShare
United States15.3%
Taiwan4.6%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mop audience in United States is strongest.

Fig. 05

Top regions by affinity

Mop fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~80K1.44×
02Texas~400K1.33×
03California~400K1.23×
04Georgia~100K1.22×
05Louisiana~50K1.21×
06Mississippi~30K1.20×
07Arizona~80K1.18×
08Alabama~50K1.16×
09Ohio~100K1.15×
10Florida~200K1.14×
11Illinois~100K1.14×
12North Carolina~100K1.12×
13Arkansas~30K1.12×
14Nevada~30K1.10×
15Tennessee~70K1.09×
16Kentucky~40K1.09×
17New York~200K1.08×
18South Carolina~50K1.08×
19Indiana~60K1.07×
20New Jersey~90K1.05×
21Oklahoma~40K1.03×
22New Mexico~20K1.02×
23Michigan~90K1.00×
24Virginia~80K1.00×
25Connecticut~30K1.00×
26Nebraska~20K1.00×
27Massachusetts~60K0.97×
28Maryland~50K0.97×
29Pennsylvania~100K0.96×
30Hawaii~10K0.95×
31Kansas~20K0.94×
32West Virginia~10K0.94×
33Washington~60K0.93×
34Utah~30K0.92×
35Delaware~8K0.92×
36Colorado~50K0.91×
37Iowa~20K0.91×
38Idaho~10K0.90×
39South Dakota~7K0.90×
40Oregon~30K0.88×
41Rhode Island~9K0.88×
42North Dakota~6K0.88×
43Wisconsin~40K0.87×
44Minnesota~40K0.85×
45Washington, District of Columbia~8K0.85×
46Alaska~6K0.83×
47Montana~7K0.82×
48Maine~9K0.79×
49Vermont~4K0.78×
50New Hampshire~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Mop, United States
0.76×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mop audience
#·InterestCategoryAffinity×
01Google ImagesInternet & Social Media26.95×
02Robotic vacuum cleanerHome & Garden25.87×
03Mr. CleanHome & Garden19.35×
04RoombaTechnology & Electronics10.08×
05Carpet cleaningHome & Garden3.91×
06Microwave ovenHome & Garden3.67×
07MeijerShopping3.58×
08Garden furnitureHome & Garden3.38×
09QVCMovies & TV2.77×
10Hardware storeHome & Garden2.58×
11PharmacyBusiness & Career2.31×
12IKEAHome & Garden2.24×
13Discount storesShopping2.19×
14Home AppliancesHome & Garden1.82×
15SubwayFood & Beverages1.79×
16Shopping mallsShopping1.70×
17Organic foodFood & Beverages1.68×
18Pizza HutFood & Beverages1.63×
19FragrancesBeauty & Wellness1.61×
20EBayShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mop audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.61×
Quality AwarenessPREMIUM1.61×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mop audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
Early Adopter MentalityPOWER0.84×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mop have in United States?

Mop has an estimated audience of 3,238,867 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mop fans?

63.6% of Mop fans are female, 36.4% are male, with an average age of 43.8 years.

03

Which brands do Mop fans like most?

Mop fans show strongest brand affinity for Google Images (26.95×), Robotic vacuum cleaner (25.87×), and Mr. Clean (19.35×) over the country average.

04

Where do Mop fans live in United States?

Mop fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mop fans also like?

Beyond Mop itself, the audience over-indexes on Robotic vacuum cleaner (25.87×), Mr. Clean (19.35×), Microwave oven (3.67×), and Meijer (3.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Mop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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