Mop Audience in Germany
Mop has an estimated audience of 844,318 people in Germany. 64.0% are female, 36.0% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Roomba, Vileda, Floor cleaning, Group buying, Vacuum cleaner.
The average Mop fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Roomba, Vileda, Floor cleaning, with strongest over-indexing on Roomba (47.38× the country average). Demographically, the Mop audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Mop fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 43.3 |
| Estimated audience size | 844,318 |
Audience persona
The typical Mop fan in Germany is more female, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Roomba.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,031 | 1× |
| Bayern | 135,171 | 1× |
| Baden-Württemberg | 109,440 | 0.95× |
| Niedersachsen | 81,417 | 0.99× |
| Hessen | 64,587 | 1× |
| Rheinland-Pfalz | 40,143 | 0.95× |
| Sachsen | 37,496 | 0.91× |
| Hamburg | 37,131 | 1.95× |
| Berlin | 36,516 | 0.97× |
| Schleswig-Holstein | 36,275 | 1.2× |
| Brandenburg | 24,848 | 0.95× |
| Sachsen-Anhalt | 17,690 | 0.81× |
| Thüringen | 17,210 | 0.8× |
| Mecklenburg-Vorpommern | 13,262 | 0.82× |
| Saarland | 9,288 | 0.9× |
| Bremen | 5,910 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roomba | 47.38× | Technology & Electronics |
| Vileda | 31.64× | Home & Garden |
| Floor cleaning | 27.43× | Home & Garden |
| Group buying | 12.92× | Shopping |
| Vacuum cleaner | 6.02× | Home & Garden |
| Refrigerator | 5.57× | Home & Garden |
| Publix | 35.43× | Shopping |
| Shellac | 6.73× | Beauty & Wellness |
| Ornamental plant | 3.9× | Home & Garden |
| Self storage | 10.2× | Home & Garden |
| Solar lamp | 13.11× | Home & Garden |
| Electrolux | 14× | Home & Garden |
| Air Wick | 26.27× | Home & Garden |
| Hair iron | 5.77× | Beauty & Wellness |
| Photovoltaic system | 4.62× | Home & Garden |
| Non-stick surface | 10.91× | Home & Garden |
| Carpet cleaning | 6.81× | Home & Garden |
| Public library | 7.59× | Literature |
| High school | 3.4× | Business & Career |
| OLX | 5.86× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.68 |
| Quality Awareness | PREMIUM | 1.37 |
| Indulgence | JOY | 1.31 |
| Design Affinity | PREMIUM | 1.31 |
| Convenience Orientation | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Taiwan | 4.7% |
| United Kingdom | 4.5% |
See Mop audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mop have in Germany?
Mop has an estimated audience of 844,318 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mop fans?
64.0% of Mop fans are female, 36.0% are male, with an average age of 43.3 years.
Which brands do Mop fans like most?
Mop fans show strongest brand affinity for Roomba (47.38×), Vileda (31.64×), and Floor cleaning (27.43×) over the country average.
Where do Mop fans live in Germany?
Mop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,031), Bayern (reach 135,171), and Baden-Württemberg (reach 109,440). These three regions account for the largest share of the active audience.
What other brands do Mop fans also like?
Beyond Mop itself, the audience over-indexes on Vileda (31.64×), Floor cleaning (27.43×), Group buying (12.92×), and Vacuum cleaner (6.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.