Rascasse Audience Intelligence

Mop Audience in Germany

A data profile of the people who buy, follow and care about Mop in Germany — modelled from more than twelve digital signal sources. Mop has an estimated audience of 844,318 people in Germany.

#3488among Topic in Germany#479in Home & Garden

The average Mop fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Roomba, Floor cleaning, Vacuum cleaner, with strongest over-indexing on Roomba (50.35× the country average).

Demographically, the Mop audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mop fan in Germany is more female, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Roomba.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mop profile in Germany.

Audience size
844K
in Germany
Gender
64.0%♀
36.0% male
Age
43.3
average years
Country rank
#7527
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mop fans

64.0% are female, 36.0% are male, average age 43.3.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Mop audience in Germany
MetricValue
Female64.0%
Male36.0%
Average age43.3
Estimated audience size844,318
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Mop audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3923%
40-4926%
50+26%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Mop audience comes from Germany.

Worldwide audience distribution share by country for Mop
CountryShare
United States15.3%
Taiwan4.6%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mop audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mop fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.96×
02Schleswig-Holstein~40K1.18×
03Hessen~60K0.98×
04Brandenburg~30K0.98×
05Bayern~100K0.97×
06Niedersachsen~80K0.97×
07Nordrhein-Westfalen~200K0.96×
08Rheinland-Pfalz~40K0.94×
09Berlin~40K0.94×
10Saarland~10K0.94×
11Baden-Württemberg~100K0.93×
12Sachsen~40K0.91×
13Mecklenburg-Vorpommern~10K0.87×
14Bremen~6K0.86×
15Sachsen-Anhalt~20K0.83×
16Thüringen~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Mop, Germany
0.81×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mop audience
#·InterestCategoryAffinity×
01RoombaTechnology & Electronics50.35×
02Air WickHome & Garden28.84×
03Floor cleaningHome & Garden26.97×
04ViledaHome & Garden22.87×
05ElectroluxHome & Garden15.10×
06RowentaHome & Garden15.02×
07Non-stick surfaceHome & Garden10.61×
08Self storageHome & Garden9.77×
09Group buyingShopping8.38×
10HusqvarnaHome & Garden7.34×
11Vacuum cleanerHome & Garden6.87×
12Carpet cleaningHome & Garden6.62×
13ShellacBeauty & Wellness6.42×
14OLXShopping6.26×
15Hair ironBeauty & Wellness5.77×
16CleanlinessHome & Garden4.54×
17Photovoltaic systemHome & Garden4.08×
18RefrigeratorHome & Garden3.99×
19Made in ItalyBusiness & Career3.42×
20EssoCars & Mobility3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mop audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.57×
Quality AwarenessPREMIUM1.54×
ExtroversionTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mop audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
SustainabilityBALANCE0.92×
Sports ActivityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mop have in Germany?

Mop has an estimated audience of 844,318 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mop fans?

64.0% of Mop fans are female, 36.0% are male, with an average age of 43.3 years.

03

Which brands do Mop fans like most?

Mop fans show strongest brand affinity for Roomba (50.35×), Floor cleaning (26.97×), and Vacuum cleaner (6.87×) over the country average.

04

Where do Mop fans live in Germany?

Mop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mop fans also like?

Beyond Mop itself, the audience over-indexes on Floor cleaning (26.97×), Vacuum cleaner (6.87×), Vileda (22.87×), and Shellac (6.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Mop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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