Rowenta Audience in Germany
Rowenta has an estimated audience of 339,842 people in Germany. 60.4% are female, 39.6% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FRITZ!Box, Cleaning agent, Esso, Electronic funds transfer, Wischmopp.
The average Rowenta fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FRITZ!Box, Cleaning agent, Esso, with strongest over-indexing on FRITZ!Box (11.5× the country average). Demographically, the Rowenta audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Household products
Demographics of Rowenta fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 42.5 |
| Estimated audience size | 339,842 |
Audience persona
The typical Rowenta fan in Germany is more female, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,343 | 1.08× |
| Bayern | 59,261 | 1.08× |
| Baden-Württemberg | 54,840 | 1.18× |
| Hessen | 33,666 | 1.3× |
| Niedersachsen | 31,278 | 0.95× |
| Berlin | 18,805 | 1.24× |
| Rheinland-Pfalz | 17,311 | 1.02× |
| Sachsen | 16,735 | 1× |
| Schleswig-Holstein | 10,795 | 0.88× |
| Brandenburg | 9,183 | 0.87× |
| Hamburg | 8,460 | 1.1× |
| Sachsen-Anhalt | 6,863 | 0.78× |
| Thüringen | 6,816 | 0.79× |
| Mecklenburg-Vorpommern | 5,240 | 0.81× |
| Saarland | 3,994 | 0.96× |
| Bremen | 2,783 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 11.5× | Technology & Electronics |
| Cleaning agent | 14.46× | Home & Garden |
| Esso | 9.83× | Cars & Mobility |
| Electronic funds transfer | 5.47× | Business & Career |
| Wischmopp | 17.63× | Home & Garden |
| Hot chocolate | 11.49× | Food & Beverages |
| Deutsche Bank | 5.95× | Business & Career |
| Edeka | 3.61× | Shopping |
| Aral AG | 4× | Cars & Mobility |
| Commerzbank | 3.99× | Business & Career |
| Leeds | 7.01× | Travel & Leisure |
| Obi (store) | 3.4× | Shopping |
| Aldi | 3.45× | Shopping |
| Makeup Lessons | 10.68× | Beauty & Wellness |
| Netto Marken-Discount | 3.36× | Shopping |
| Rossmann | 3.7× | Shopping |
| Mop | 15.02× | Home & Garden |
| Deutsche Post | 5.85× | Business & Career |
| AutoScout24 | 3.56× | Cars & Mobility |
| Vodafone | 3.76× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.1 |
| Price Sensitivity | PREMIUM | 1.61 |
| Luxury Orientation | PREMIUM | 1.39 |
| Convenience Orientation | PREMIUM | 1.36 |
| DIY Mentality | THRILL | 1.33 |
| Early Adopter Mentality | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 26.2% |
| Italy | 20.1% |
| Spain | 10.0% |
See Rowenta audiences in other countries
More Household products audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Rowenta have in Germany?
Rowenta has an estimated audience of 339,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rowenta fans?
60.4% of Rowenta fans are female, 39.6% are male, with an average age of 42.5 years.
Which brands do Rowenta fans like most?
Rowenta fans show strongest brand affinity for FRITZ!Box (11.5×), Cleaning agent (14.46×), and Esso (9.83×) over the country average.
Where do Rowenta fans live in Germany?
Rowenta fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,343), Bayern (reach 59,261), and Baden-Württemberg (reach 54,840). These three regions account for the largest share of the active audience.
What other brands do Rowenta fans also like?
Beyond Rowenta itself, the audience over-indexes on Cleaning agent (14.46×), Esso (9.83×), Electronic funds transfer (5.47×), and Wischmopp (17.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rowenta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.