Wischmopp Audience in Germany
Wischmopp has an estimated audience of 838,731 people in Germany. 64.1% are female, 35.9% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nice, Commercial mortgage, Mortgage law, Architecture & Design, Long hair.
The average Wischmopp fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nice, Commercial mortgage, Mortgage law, with strongest over-indexing on Nice (23.33× the country average). Demographically, the Wischmopp audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Wischmopp fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 43.1 |
| Estimated audience size | 838,731 |
Audience persona
The typical Wischmopp fan in Germany is more female, around 43.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Nice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 211,048 | 1.15× |
| Bayern | 125,703 | 0.93× |
| Baden-Württemberg | 125,320 | 1.1× |
| Niedersachsen | 74,027 | 0.91× |
| Hessen | 73,436 | 1.15× |
| Berlin | 45,360 | 1.21× |
| Rheinland-Pfalz | 45,349 | 1.08× |
| Sachsen | 42,160 | 1.02× |
| Schleswig-Holstein | 24,122 | 0.8× |
| Brandenburg | 23,470 | 0.9× |
| Hamburg | 21,388 | 1.13× |
| Thüringen | 21,192 | 0.99× |
| Sachsen-Anhalt | 19,459 | 0.9× |
| Mecklenburg-Vorpommern | 14,262 | 0.89× |
| Saarland | 9,597 | 0.93× |
| Bremen | 6,529 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nice | 23.33× | Travel & Leisure |
| Commercial mortgage | 14.3× | Business & Career |
| Mortgage law | 18.57× | Home & Garden |
| Architecture & Design | 6.21× | Business & Career |
| Long hair | 8.92× | Beauty & Wellness |
| Middle school | 8.46× | Business & Career |
| Zaz (singer) | 22.96× | Music & Radio |
| Shellac | 8.2× | Beauty & Wellness |
| Wedding Planners | 8.63× | Kids & Family |
| Insect repellent | 12.43× | Health |
| Long Lashes | 9.12× | Beauty & Wellness |
| Toyota Corolla | 12.73× | Cars & Mobility |
| Organic horticulture | 8.14× | Food & Beverages |
| Massage parlor | 19.94× | Health |
| Pet store | 4× | Pets & Animals |
| Apartment hotel | 6.29× | Travel & Leisure |
| Curtain | 5.97× | Home & Garden |
| Cat food | 3.69× | Pets & Animals |
| Hair straightening | 5.35× | Beauty & Wellness |
| Group buying | 8.27× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.66 |
| Sustainability | BALANCE | 1.39 |
| Quality Awareness | PREMIUM | 1.39 |
| Sports Activity | POWER | 1.36 |
| Design Affinity | PREMIUM | 1.32 |
| Indulgence | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Taiwan | 4.6% |
| United Kingdom | 4.5% |
See Wischmopp audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wischmopp have in Germany?
Wischmopp has an estimated audience of 838,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wischmopp fans?
64.1% of Wischmopp fans are female, 35.9% are male, with an average age of 43.1 years.
Which brands do Wischmopp fans like most?
Wischmopp fans show strongest brand affinity for Nice (23.33×), Commercial mortgage (14.3×), and Mortgage law (18.57×) over the country average.
Where do Wischmopp fans live in Germany?
Wischmopp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 211,048), Bayern (reach 125,703), and Baden-Württemberg (reach 125,320). These three regions account for the largest share of the active audience.
What other brands do Wischmopp fans also like?
Beyond Wischmopp itself, the audience over-indexes on Commercial mortgage (14.3×), Mortgage law (18.57×), Architecture & Design (6.21×), and Long hair (8.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wischmopp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.