Rascasse Audience Intelligence

Wischmopp Audience in Germany

A data profile of the people who buy, follow and care about Wischmopp in Germany — modelled from more than twelve digital signal sources. Wischmopp has an estimated audience of 838,731 people in Germany.

#3500among Topic in Germany#482in Home & Garden

The average Wischmopp fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nice, Commercial mortgage, Mortgage law, with strongest over-indexing on Nice (23.33× the country average).

Demographically, the Wischmopp audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Creativity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wischmopp fan in Germany is more female, around 43.1 years old, with strong Creativity tendencies and a notable affinity for Nice.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wischmopp profile in Germany.

Audience size
839K
in Germany
Gender
64.1%♀
35.9% male
Age
43.1
average years
Country rank
#7568
Topic in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wischmopp fans

64.1% are female, 35.9% are male, average age 43.1.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Wischmopp audience in Germany
MetricValue
Female64.1%
Male35.9%
Average age43.1
Estimated audience size838,731
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Wischmopp audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3923%
40-4927%
50+25%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Wischmopp audience comes from Germany.

Worldwide audience distribution share by country for Wischmopp
CountryShare
United States15.8%
Taiwan4.6%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wischmopp audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wischmopp fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.12×
02Nordrhein-Westfalen~200K1.10×
03Hessen~70K1.09×
04Hamburg~20K1.09×
05Thüringen~20K1.05×
06Baden-Württemberg~100K1.04×
07Sachsen~40K1.04×
08Rheinland-Pfalz~40K1.03×
09Bremen~7K0.99×
10Mecklenburg-Vorpommern~20K0.98×
11Sachsen-Anhalt~20K0.97×
12Saarland~10K0.97×
13Niedersachsen~70K0.92×
14Brandenburg~20K0.92×
15Bayern~100K0.90×
16Schleswig-Holstein~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Wischmopp, Germany
0.85×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wischmopp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wischmopp audience
#·InterestCategoryAffinity×
01NiceTravel & Leisure23.33×
02Zaz (singer)Music & Radio22.96×
03Massage parlorHealth19.94×
04Mortgage lawHome & Garden18.57×
05Commercial mortgageBusiness & Career14.30×
06Toyota CorollaCars & Mobility12.73×
07Insect repellentHealth12.43×
08Long LashesBeauty & Wellness9.12×
09Long hairBeauty & Wellness8.92×
10Wedding PlannersKids & Family8.63×
11Middle schoolBusiness & Career8.46×
12Group buyingShopping8.27×
13ShellacBeauty & Wellness8.20×
14Organic horticultureFood & Beverages8.14×
15Apartment hotelTravel & Leisure6.29×
16Architecture & DesignBusiness & Career6.21×
17CurtainHome & Garden5.97×
18Hair straighteningBeauty & Wellness5.35×
19Pet storePets & Animals4.00×
20Cat foodPets & Animals3.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wischmopp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wischmopp audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.66×
Pet OwnershipJOY1.64×
Urban LifestyleOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wischmopp audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
Career OrientationPOWER0.92×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wischmopp have in Germany?

Wischmopp has an estimated audience of 838,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wischmopp fans?

64.1% of Wischmopp fans are female, 35.9% are male, with an average age of 43.1 years.

03

Which brands do Wischmopp fans like most?

Wischmopp fans show strongest brand affinity for Nice (23.33×), Commercial mortgage (14.3×), and Mortgage law (18.57×) over the country average.

04

Where do Wischmopp fans live in Germany?

Wischmopp fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wischmopp fans also like?

Beyond Wischmopp itself, the audience over-indexes on Commercial mortgage (14.3×), Mortgage law (18.57×), Architecture & Design (6.21×), and Long hair (8.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Wischmopp audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wischmopp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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