Commercial mortgage Audience in Germany
Commercial mortgage has an estimated audience of 2,120,925 people in Germany. 49.7% are female, 50.3% are male, average age 38.1. Top regions: Baden-Württemberg, Rheinland-Pfalz, Nordrhein-Westfalen. Top brand affinities: Mortgage calculator, Love & Sex, Terraced house, First-time buyer, Mortgage loans.
The average Commercial mortgage fan in Germany is 38.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Nordrhein-Westfalen. Top brand affinities include Mortgage calculator, Love & Sex, Terraced house, with strongest over-indexing on Mortgage calculator (32.86× the country average). Demographically, the Commercial mortgage audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Commercial mortgage fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 38.1 |
| Estimated audience size | 2,120,925 |
Audience persona
The typical Commercial mortgage fan in Germany is balanced, around 38.1 years old, with strong DIY Mentality tendencies and a notable affinity for Mortgage calculator.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 172,607 | 0.6× |
| Rheinland-Pfalz | 172,589 | 1.62× |
| Nordrhein-Westfalen | 155,445 | 0.33× |
| Bayern | 153,799 | 0.45× |
| Hessen | 116,990 | 0.72× |
| Berlin | 105,805 | 1.12× |
| Hamburg | 103,224 | 2.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage calculator | 32.86× | Home & Garden |
| Love & Sex | 24.04× | Kids & Family |
| Terraced house | 14.2× | Home & Garden |
| First-time buyer | 14.73× | Shopping |
| Mortgage loans | 14.74× | Business & Career |
| First-time home buyer grant | 13.32× | Home & Garden |
| State school | 37.09× | Kids & Family |
| Mortgage bank | 85.07× | Business & Career |
| Penthouse apartment | 19.48× | Home & Garden |
| Matt Damon | 19.39× | Movies & TV |
| Starter home | 9.93× | Home & Garden |
| Sarah Hyland | 20× | Movies & TV |
| Safari (web browser) | 17.88× | Technology & Electronics |
| Melanie Lynskey | 20× | Movies & TV |
| Window blind | 12.63× | Home & Garden |
| John Krasinski | 24.92× | Movies & TV |
| Telecommuting | 15× | Business & Career |
| Alicia Silverstone | 20× | Movies & TV |
| Single-family detached home | 8.13× | Home & Garden |
| Expert (company) | 10.4× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.97 |
| Design Affinity | PREMIUM | 2.9 |
| Sustainability | BALANCE | 2.6 |
| Quality Awareness | PREMIUM | 2.58 |
| Mindfulness | BALANCE | 2.19 |
| Luxury Orientation | PREMIUM | 2.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 34.1% |
| Uzbekistan | 4.5% |
| Germany | 3.9% |
See Commercial mortgage audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Commercial mortgage have in Germany?
Commercial mortgage has an estimated audience of 2,120,925 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of Commercial mortgage fans?
49.7% of Commercial mortgage fans are female, 50.3% are male, with an average age of 38.1 years.
Which brands do Commercial mortgage fans like most?
Commercial mortgage fans show strongest brand affinity for Mortgage calculator (32.86×), Love & Sex (24.04×), and Terraced house (14.2×) over the country average.
Where do Commercial mortgage fans live in Germany?
Commercial mortgage fans in Germany are most concentrated in Baden-Württemberg (reach 172,607), Rheinland-Pfalz (reach 172,589), and Nordrhein-Westfalen (reach 155,445). These three regions account for the largest share of the active audience.
What other brands do Commercial mortgage fans also like?
Beyond Commercial mortgage itself, the audience over-indexes on Love & Sex (24.04×), Terraced house (14.2×), First-time buyer (14.73×), and Mortgage loans (14.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Commercial mortgage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.