Commercial mortgage Audience in United States

Commercial mortgage has an estimated audience of 1,823,037 people in United States. 47.7% are female, 52.3% are male, average age 33.2. Top regions: New York, California, Florida. Top brand affinities: Google News, PSV Eindhoven, Property finder, Serviced apartment, Zoopla.

The average Commercial mortgage fan in United States is 33.2 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Google News, PSV Eindhoven, Property finder, with strongest over-indexing on Google News (58.27× the country average). Demographically, the Commercial mortgage audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Commercial mortgage fans

Demographic split for Commercial mortgage audience in United States
MetricValue
Female47.7%
Male52.3%
Average age33.2
Estimated audience size1,823,037

Audience persona

The typical Commercial mortgage fan in United States is balanced, around 33.2 years old, with strong Quality Awareness tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Commercial mortgage in United States
RegionReachAffinity
New York178,7921.76×
California142,7340.71×
Florida112,5700.91×
Texas101,3150.65×
New Jersey81,4111.76×
Pennsylvania57,5940.94×
Virginia56,2421.27×
Illinois51,2730.84×
North Carolina50,5870.92×
Michigan41,9660.88×
Georgia40,9610.73×
Massachusetts34,6620.97×
Ohio32,3890.58×
Tennessee30,4150.83×
Colorado24,1010.84×
Iowa23,7101.58×
Missouri23,1180.79×
Maryland22,8500.73×
Indiana22,7610.68×
Arizona20,5900.55×
Washington19,7740.54×
Nebraska18,4222.02×
Connecticut17,9100.98×
South Carolina17,0930.62×
Kentucky15,5580.68×
Alabama15,0600.59×
Louisiana14,2370.61×
Minnesota14,1000.54×
Oregon13,7630.66×
Oklahoma13,2790.66×
Wisconsin13,2360.48×
Mississippi13,1010.87×
Alaska12,9523.32×
Nevada10,5760.6×
Arkansas10,3460.69×
Kansas9,4350.66×
Utah8,9630.55×
Idaho7,7680.85×
New Mexico7,7160.84×
West Virginia7,2100.85×
New Hampshire6,9310.96×
Hawaii6,8910.88×
Rhode Island6,6931.15×
Maine6,6891.02×
North Dakota6,5301.74×
Montana6,2721.24×
South Dakota6,1911.47×
Delaware5,9941.19×
Wyoming5,8332.16×
Vermont5,6421.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Commercial mortgage audience
BrandAffinityCategory
Google News58.27×News
PSV Eindhoven187.88×Sports
Property finder15.85×Home & Garden
Serviced apartment87.66×Travel & Leisure
Zoopla99.05×Business & Career
Mortgage broker19.17×Business & Career
Caixa Econômica Federal98.48×Business & Career
Residential area8.38×Home & Garden
Indeed.com4.08×Business & Career
Condominium19.18×Home & Garden
Penthouse apartment19.31×Home & Garden
Planet Fitness3.52×Sports
Google Maps3.21×Internet & Social Media
Rakuten9.05×Shopping
Diaper bag5.19×Kids & Family
Capital One2.99×Business & Career
Beams11.81×Fashion & Accessoires
Bass guitar3.29×Music & Radio
Credit (finance)3.45×Business & Career
Enterprise Rent-A-Car3.66×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Commercial mortgage audience
TraitClusterScore
Quality AwarenessPREMIUM2.36
Career OrientationPOWER1.73
Luxury OrientationPREMIUM1.66
Family OrientationCONSERVATISM1.57
Design AffinityPREMIUM1.33
IndulgenceJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Commercial mortgage
CountryShare
Japan34.1%
Uzbekistan4.5%
Germany3.9%

See Commercial mortgage audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Commercial mortgage have in United States?

Commercial mortgage has an estimated audience of 1,823,037 people in United States, concentrated in New York and California.

What is the gender split and age of Commercial mortgage fans?

47.7% of Commercial mortgage fans are female, 52.3% are male, with an average age of 33.2 years.

Which brands do Commercial mortgage fans like most?

Commercial mortgage fans show strongest brand affinity for Google News (58.27×), PSV Eindhoven (187.88×), and Property finder (15.85×) over the country average.

Where do Commercial mortgage fans live in United States?

Commercial mortgage fans in United States are most concentrated in New York (reach 178,792), California (reach 142,734), and Florida (reach 112,570). These three regions account for the largest share of the active audience.

What other brands do Commercial mortgage fans also like?

Beyond Commercial mortgage itself, the audience over-indexes on PSV Eindhoven (187.88×), Property finder (15.85×), Serviced apartment (87.66×), and Zoopla (99.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Commercial mortgage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.