Rascasse Audience Intelligence

Commercial mortgage Audience in United States

A data profile of the people who buy, follow and care about Commercial mortgage in United States — modelled from more than twelve digital signal sources. Commercial mortgage has an estimated audience of 1,823,037 people in United States.

#6637among Topic in United States#1132in Business & Career

The average Commercial mortgage fan in United States is 33.2 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Google News, Serviced apartment, Property finder, with strongest over-indexing on Google News (25.67× the country average).

Demographically, the Commercial mortgage audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Commercial mortgage fan in United States is balanced, around 33.2 years old, with strong Quality Awareness tendencies and a notable affinity for Google News.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Commercial mortgage profile in United States.

Audience size
1.8M
in United States
Gender
47.7%♀
52.3% male
Age
33.2
average years
Country rank
#15305
Topic in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Commercial mortgage fans

47.7% are female, 52.3% are male, average age 33.2.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Commercial mortgage audience in United States
MetricValue
Female47.7%
Male52.3%
Average age33.2
Estimated audience size1,823,037
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Commercial mortgage audience in United States
Age bracketShare%
16-1938%
20-2920%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Commercial mortgage audience comes from United States.

Worldwide audience distribution share by country for Commercial mortgage
CountryShare
Japan34.1%
Uzbekistan4.5%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Commercial mortgage audience in United States is strongest.

Fig. 05

Top regions by affinity

Commercial mortgage fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~6K1.51×
02New Mexico~10K1.50×
03New York~100K1.45×
04New Jersey~70K1.44×
05Kansas~20K1.28×
06Nebraska~10K1.25×
07Vermont~4K1.19×
08Iowa~20K1.16×
09Delaware~6K1.14×
10North Dakota~4K1.14×
11Montana~6K1.09×
12South Dakota~5K1.09×
13Virginia~50K1.08×
14Rhode Island~6K1.05×
15Maine~7K1.03×
16Colorado~30K1.02×
17New Hampshire~7K1.01×
18West Virginia~9K1.00×
19Connecticut~20K0.99×
20Hawaii~8K0.99×
21Mississippi~10K0.97×
22Idaho~9K0.97×
23Washington, District of Columbia~5K0.97×
24Oregon~20K0.96×
25Missouri~30K0.95×
26Arkansas~10K0.93×
27Pennsylvania~60K0.91×
28Massachusetts~30K0.91×
29Oklahoma~20K0.91×
30Kentucky~20K0.89×
31Michigan~40K0.88×
32Arizona~30K0.88×
33Louisiana~20K0.88×
34Nevada~20K0.88×
35Utah~10K0.88×
36Tennessee~30K0.87×
37Alabama~20K0.87×
38North Carolina~50K0.86×
39Wisconsin~20K0.86×
40South Carolina~20K0.86×
41Maryland~30K0.85×
42Indiana~30K0.84×
43Minnesota~20K0.84×
44Florida~100K0.83×
45Illinois~50K0.83×
46Ohio~50K0.81×
47Georgia~40K0.79×
48Washington~30K0.78×
49California~100K0.68×
50Texas~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Commercial mortgage, United States
0.67×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Commercial mortgage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Commercial mortgage audience
#·InterestCategoryAffinity×
01Serviced apartmentTravel & Leisure115.38×
02Caixa Econômica FederalBusiness & Career112.07×
03CondominiumHome & Garden34.09×
04Penthouse apartmentHome & Garden31.06×
05Google NewsNews25.67×
06Mortgage brokerBusiness & Career21.67×
07Cath KidstonFashion & Accessoires17.89×
08Property finderHome & Garden17.35×
09Residential areaHome & Garden14.52×
10BrokerBusiness & Career9.21×
11RakutenShopping9.01×
12Passive incomeBusiness & Career8.81×
13Credit (finance)Business & Career6.19×
14Home insuranceBusiness & Career5.68×
15InnovationBusiness & Career5.61×
16American ExpressBusiness & Career4.65×
17Mortgage loansBusiness & Career3.51×
18BankingBusiness & Career3.30×
19Credit cardsBusiness & Career3.15×
20ApartmentBusiness & Career3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Commercial mortgage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Commercial mortgage audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.72×
Career OrientationPOWER2.57×
Family OrientationCONSERVATISM2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Commercial mortgage audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
SustainabilityBALANCE0.81×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Commercial mortgage have in United States?

Commercial mortgage has an estimated audience of 1,823,037 people in United States, concentrated in New York and California.

02

What is the gender split and age of Commercial mortgage fans?

47.7% of Commercial mortgage fans are female, 52.3% are male, with an average age of 33.2 years.

03

Which brands do Commercial mortgage fans like most?

Commercial mortgage fans show strongest brand affinity for Google News (25.67×), Serviced apartment (115.38×), and Property finder (17.35×) over the country average.

04

Where do Commercial mortgage fans live in United States?

Commercial mortgage fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Commercial mortgage fans also like?

Beyond Commercial mortgage itself, the audience over-indexes on Serviced apartment (115.38×), Property finder (17.35×), Caixa Econômica Federal (112.07×), and Residential area (14.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Commercial mortgage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Commercial mortgage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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