Broker Audience in United States

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Broker has an estimated audience of 6,718,402 people in United States. 50.3% are female, 49.7% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Buy to let, Mortgage calculator, For sale by owner, Personal finance, Property finder.

The average Broker fan in United States is 42.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Buy to let, Mortgage calculator, For sale by owner, with strongest over-indexing on Buy to let (29.74× the country average). Demographically, the Broker audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Broker fans

Demographic split for Broker audience in United States
MetricValue
Female50.3%
Male49.7%
Average age42.4
Estimated audience size6,718,402

Audience persona

The typical Broker fan in United States is balanced, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Buy to let.

Top regions in United States

Top regions ranked by reach for Broker in United States
RegionReachAffinity
California1,051,2871.42×
Texas826,8501.43×
Florida687,8211.51×
New York582,0851.55×
Georgia264,3751.28×
Illinois263,1411.18×
North Carolina201,1601×
Pennsylvania199,7160.88×
New Jersey199,4171.17×
Virginia188,1241.15×
Ohio184,3160.89×
Michigan172,1830.98×
Arizona155,3821.13×
Massachusetts149,6951.13×
Tennessee144,0591.07×
Washington143,8451.07×
Maryland131,7521.14×
Indiana117,7230.96×
Colorado111,8521.06×
South Carolina105,2821.04×
Missouri100,9160.93×
Minnesota93,2000.97×
Alabama88,8120.95×
Wisconsin87,7820.87×
Louisiana86,5841×
Oregon81,8351.06×
Kentucky79,4240.94×
Connecticut73,5681.09×
Oklahoma71,4620.96×
Nevada70,8731.09×
Utah65,2611.08×
Kansas63,9821.21×
Arkansas54,3850.98×
Mississippi54,1270.98×
Iowa46,7110.84×
Hawaii33,7381.17×
New Mexico33,3590.99×
Idaho32,0740.95×
Nebraska31,3300.93×
Washington, District of Columbia24,5941.22×
West Virginia20,8790.67×
Rhode Island20,4930.96×
New Hampshire17,6850.67×
Maine17,0670.71×
Delaware13,9030.75×
Montana12,5610.67×
North Dakota10,2770.74×
Alaska10,1260.7×
South Dakota10,0530.65×
Vermont7,9400.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Broker audience
BrandAffinityCategory
Buy to let29.74×Home & Garden
Mortgage calculator5.78×Home & Garden
For sale by owner5.09×Home & Garden
Personal finance1.69×Business & Career
Property finder3.59×Home & Garden
Property law5.39×Home & Garden
First-time home buyer grant4.77×Home & Garden
Real estate development3.6×Business & Career
Real property3.08×Home & Garden
Options strategies15.16×Business & Career
Home equity3.94×Home & Garden
Craigslist2.28×Shopping
Real estate license8.24×Business & Career
Housing estate5.05×Home & Garden
Exchange-traded fund10.71×Business & Career
Fox News Channel1.56×Movies & TV
Real estate entrepreneur6.9×Business & Career
Investment1.83×Business & Career
Estate (law)2.89×Business & Career
Brokerage firm6.49×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Broker audience
TraitClusterScore
Quality AwarenessPREMIUM2.49
Career OrientationPOWER1.7
Need for SecurityCONSERVATISM1.44
Family OrientationCONSERVATISM1.24
Luxury OrientationPREMIUM1.24
Design AffinityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Broker
CountryShare
United States23.9%
Netherlands7.4%
Canada5.2%

See Broker audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Broker have in United States?

Broker has an estimated audience of 6,718,402 people in United States, concentrated in California and Texas.

What is the gender split and age of Broker fans?

50.3% of Broker fans are female, 49.7% are male, with an average age of 42.4 years.

Which brands do Broker fans like most?

Broker fans show strongest brand affinity for Buy to let (29.74×), Mortgage calculator (5.78×), and For sale by owner (5.09×) over the country average.

Where do Broker fans live in United States?

Broker fans in United States are most concentrated in California (reach 1,051,287), Texas (reach 826,850), and Florida (reach 687,821). These three regions account for the largest share of the active audience.

What other brands do Broker fans also like?

Beyond Broker itself, the audience over-indexes on Mortgage calculator (5.78×), For sale by owner (5.09×), Personal finance (1.69×), and Property finder (3.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.