Rascasse Audience Intelligence

Broker Audience in United States

A data profile of the people who buy, follow and care about Broker in United States — modelled from more than twelve digital signal sources. Broker has an estimated audience of 6,718,402 people in United States.

#3118among Topic in United States#490in Business & Career

The average Broker fan in United States is 42.4 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Buy to let, Mortgage calculator, For sale by owner, with strongest over-indexing on Buy to let (29.74× the country average).

Demographically, the Broker audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Broker fan in United States is balanced, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Buy to let.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broker profile in United States.

Audience size
6.7M
in United States
Gender
50.3%♀
49.7% male
Age
42.4
average years
Country rank
#5201
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broker fans

50.3% are female, 49.7% are male, average age 42.4.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Broker audience in United States
MetricValue
Female50.3%
Male49.7%
Average age42.4
Estimated audience size6,718,402
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Broker audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Broker audience comes from United States.

Worldwide audience distribution share by country for Broker
CountryShare
United States23.9%
Netherlands7.4%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broker audience in United States is strongest.

Fig. 05

Top regions by affinity

Broker fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1.5M7.54×
02Kansas~80K1.53×
03Mississippi~80K1.48×
04California~1M1.40×
05Colorado~100K1.30×
06Texas~700K1.29×
07New York~500K1.24×
08Florida~500K1.20×
09New Jersey~200K1.11×
10Illinois~200K1.08×
11Georgia~200K1.05×
12Washington, District of Columbia~20K0.98×
13Alaska~10K0.97×
14Nevada~60K0.96×
15Nebraska~30K0.95×
16Hawaii~30K0.95×
17Tennessee~100K0.94×
18Connecticut~60K0.94×
19Arkansas~50K0.94×
20Virginia~200K0.93×
21Maryland~100K0.93×
22Arizona~100K0.91×
23Louisiana~80K0.90×
24Massachusetts~100K0.89×
25Missouri~100K0.89×
26Iowa~50K0.89×
27Vermont~10K0.89×
28South Carolina~90K0.87×
29Utah~50K0.87×
30New Mexico~30K0.87×
31Washington~100K0.86×
32Indiana~100K0.86×
33Alabama~80K0.86×
34Oregon~70K0.86×
35Oklahoma~60K0.86×
36Rhode Island~20K0.86×
37South Dakota~10K0.86×
38North Carolina~200K0.85×
39Minnesota~80K0.85×
40Idaho~30K0.85×
41Pennsylvania~200K0.84×
42Kentucky~70K0.84×
43New Hampshire~20K0.84×
44Michigan~100K0.83×
45North Dakota~10K0.82×
46Montana~20K0.81×
47Wisconsin~80K0.80×
48West Virginia~20K0.78×
49Maine~20K0.77×
50Delaware~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Broker, United States
0.75×1.00×7.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broker audience
#·InterestCategoryAffinity×
01Buy to letHome & Garden29.74×
02Options strategiesBusiness & Career15.16×
03Exchange-traded fundBusiness & Career10.71×
04Real estate licenseBusiness & Career8.24×
05Real estate entrepreneurBusiness & Career6.90×
06Brokerage firmBusiness & Career6.49×
07Mortgage calculatorHome & Garden5.78×
08Property lawHome & Garden5.39×
09For sale by ownerHome & Garden5.09×
10Housing estateHome & Garden5.05×
11First-time home buyer grantHome & Garden4.77×
12Creative real estate investingBusiness & Career4.34×
13Home equityHome & Garden3.94×
14Real estate developmentBusiness & Career3.60×
15Property finderHome & Garden3.59×
16Real propertyHome & Garden3.08×
17Estate (law)Business & Career2.89×
18Estate (land)Business & Career2.89×
19InvestmentBusiness & Career1.83×
20Personal financeBusiness & Career1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broker audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.03×
Career OrientationPOWER1.98×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broker audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.91×
SustainabilityBALANCE0.99×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broker have in United States?

Broker has an estimated audience of 6,718,402 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Broker fans?

50.3% of Broker fans are female, 49.7% are male, with an average age of 42.4 years.

03

Which brands do Broker fans like most?

Broker fans show strongest brand affinity for Buy to let (29.74×), Mortgage calculator (5.78×), and For sale by owner (5.09×) over the country average.

04

Where do Broker fans live in United States?

Broker fans in United States are most concentrated in Ohio (reach ~1.5M), California (reach ~1M), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Broker fans also like?

Beyond Broker itself, the audience over-indexes on Mortgage calculator (5.78×), For sale by owner (5.09×), Personal finance (1.69×), and Property finder (3.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Broker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Broker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →