Brokerage firm Audience in United States

Brokerage firm logo

Brokerage firm has an estimated audience of 5,849,553 people in United States. 55.8% are female, 44.2% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Business English, Alaska, Israel, Sacred Heart Catholic Church (Dubuque, Iowa), Jesse Plemons.

The average Brokerage firm fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Business English, Alaska, Israel, with strongest over-indexing on Business English (5.68× the country average). Demographically, the Brokerage firm audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Brokerage firm fans

Demographic split for Brokerage firm audience in United States
MetricValue
Female55.8%
Male44.2%
Average age42.2
Estimated audience size5,849,553

Audience persona

The typical Brokerage firm fan in United States is more female, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Business English.

Top regions in United States

Top regions ranked by reach for Brokerage firm in United States
RegionReachAffinity
California772,1431.2×
Texas580,4071.15×
Florida449,5871.14×
New York445,0151.36×
Illinois240,7621.24×
Georgia228,1611.27×
Pennsylvania203,2871.03×
North Carolina198,5971.13×
Ohio197,3371.1×
New Jersey188,4201.27×
Virginia174,1141.22×
Michigan136,8360.89×
Washington130,6741.11×
Arizona123,7211.04×
Maryland108,2231.08×
Tennessee107,3550.91×
Massachusetts105,6610.92×
Colorado105,5621.14×
Missouri103,4231.1×
Indiana101,4020.95×
South Carolina93,5151.06×
Minnesota75,0510.9×
Wisconsin74,5670.85×
Louisiana72,5220.96×
Alabama65,9120.81×
Oregon65,7460.98×
Connecticut65,3521.11×
Kentucky63,1510.86×
Oklahoma61,9360.95×
Mississippi58,4441.21×
Nevada57,2641.01×
Utah46,6210.89×
Iowa45,5620.95×
Kansas42,1170.91×
Arkansas37,6570.78×
Hawaii36,0141.43×
Nebraska31,2291.06×
Idaho25,4600.87×
New Mexico24,2570.83×
New Hampshire20,9700.91×
West Virginia18,5570.68×
Washington, District of Columbia18,0031.02×
Rhode Island16,8740.91×
Maine16,8640.8×
Alaska14,8151.18×
Montana14,7600.91×
Delaware13,6000.84×
South Dakota9,1050.67×
North Dakota8,8650.74×
Vermont7,8830.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brokerage firm audience
BrandAffinityCategory
Business English5.68×Business & Career
Alaska1.67×Travel & Leisure
Israel1.92×Travel & Leisure
Sacred Heart Catholic Church (Dubuque, Iowa)8.38×Politics & Society
Jesse Plemons2.46×Movies & TV
Cam Ward2.53×Sports
University of Rochester10.69×Business & Career
Judge Dredd (film)7.09×Movies & TV
Regional styles of Mexican music1.63×Music & Radio
Kendra Scott1.66×Fashion & Accessoires
Urban horticulture2×Home & Garden
Box lacrosse4.8×Sports
Jeep Wagoneer3.02×Cars & Mobility
Wikia1.74×Internet & Social Media
Nebraska Cornhuskers football1.82×Sports
Earth Fare5.96×Shopping
Iron Man (film)1.76×Movies & TV
Acoustic music1.6×Music & Radio
Kento Yamazaki3.87×Movies & TV
CAC 401.83×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brokerage firm audience
TraitClusterScore
Career OrientationPOWER2.96
Family OrientationCONSERVATISM1.58
LGBTQ+ IdentityOPEN1.49
Quality AwarenessPREMIUM1.48
Need for SecurityCONSERVATISM1.42
IndulgenceJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for Brokerage firm
CountryShare
United States31.4%
India13.3%
United Kingdom7.8%

See Brokerage firm audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Brokerage firm have in United States?

Brokerage firm has an estimated audience of 5,849,553 people in United States, concentrated in California and Texas.

What is the gender split and age of Brokerage firm fans?

55.8% of Brokerage firm fans are female, 44.2% are male, with an average age of 42.2 years.

Which brands do Brokerage firm fans like most?

Brokerage firm fans show strongest brand affinity for Business English (5.68×), Alaska (1.67×), and Israel (1.92×) over the country average.

Where do Brokerage firm fans live in United States?

Brokerage firm fans in United States are most concentrated in California (reach 772,143), Texas (reach 580,407), and Florida (reach 449,587). These three regions account for the largest share of the active audience.

What other brands do Brokerage firm fans also like?

Beyond Brokerage firm itself, the audience over-indexes on Alaska (1.67×), Israel (1.92×), Sacred Heart Catholic Church (Dubuque, Iowa) (8.38×), and Jesse Plemons (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brokerage firm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.