Rascasse Audience Intelligence

Brokerage firm Audience in United States

A data profile of the people who buy, follow and care about Brokerage firm in United States — modelled from more than twelve digital signal sources. Brokerage firm has an estimated audience of 5,849,553 people in United States.

#3402among Topic in United States#543in Business & Career

The average Brokerage firm fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include UBS, Credit union, NASDAQ, with strongest over-indexing on UBS (21.8× the country average).

Demographically, the Brokerage firm audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brokerage firm fan in United States is more female, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for UBS.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brokerage firm profile in United States.

Audience size
5.8M
in United States
Gender
55.8%♀
44.2% male
Age
42.2
average years
Country rank
#5828
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brokerage firm fans

55.8% are female, 44.2% are male, average age 42.2.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Brokerage firm audience in United States
MetricValue
Female55.8%
Male44.2%
Average age42.2
Estimated audience size5,849,553
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Brokerage firm audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3916%
40-4919%
50+31%
Fig. 04

Worldwide distribution

31.4%

of the worldwide Brokerage firm audience comes from United States.

Worldwide audience distribution share by country for Brokerage firm
CountryShare
United States31.4%
India13.3%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brokerage firm audience in United States is strongest.

Fig. 05

Top regions by affinity

Brokerage firm fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K1.42×
02Mississippi~60K1.28×
03New York~400K1.26×
04New Jersey~200K1.21×
05Hawaii~30K1.20×
06Virginia~200K1.17×
07Georgia~200K1.15×
08Illinois~200K1.14×
09North Carolina~200K1.13×
10California~700K1.11×
11Connecticut~70K1.11×
12Texas~600K1.10×
13Florida~400K1.09×
14Colorado~100K1.07×
15South Carolina~90K1.05×
16Montana~20K1.05×
17Ohio~200K1.04×
18Maryland~100K1.03×
19Alaska~10K1.03×
20Arizona~100K1.02×
21Washington~100K1.02×
22Missouri~100K1.02×
23Washington, District of Columbia~20K1.02×
24Kansas~50K1.01×
25Nevada~60K1.00×
26Nebraska~30K1.00×
27Louisiana~70K0.99×
28Pennsylvania~200K0.98×
29Oregon~60K0.97×
30New Hampshire~20K0.97×
31Rhode Island~20K0.97×
32Massachusetts~100K0.96×
33Alabama~80K0.95×
34Oklahoma~60K0.95×
35Delaware~20K0.95×
36Vermont~10K0.95×
37Indiana~100K0.94×
38Iowa~50K0.94×
39North Dakota~10K0.94×
40Kentucky~70K0.93×
41Idaho~30K0.93×
42South Dakota~10K0.93×
43Wisconsin~80K0.92×
44Utah~50K0.92×
45New Mexico~30K0.92×
46Arkansas~40K0.90×
47Maine~20K0.90×
48Minnesota~70K0.89×
49West Virginia~20K0.89×
50Michigan~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Brokerage firm, United States
0.87×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brokerage firm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brokerage firm audience
#·InterestCategoryAffinity×
01UBSBusiness & Career21.80×
02JPMorgan ChaseBusiness & Career13.48×
03Goldman SachsBusiness & Career10.35×
04BrokerBusiness & Career6.49×
05Credit unionBusiness & Career6.34×
06Mutual fundBusiness & Career6.26×
07NASDAQBusiness & Career4.44×
08Sustainable energyHome & Garden4.17×
09CitibankBusiness & Career3.71×
10Renewable energyBusiness & Career3.50×
11AccountingBusiness & Career3.30×
12Real propertyHome & Garden2.89×
13FedExBusiness & Career2.85×
14Mortgage loansBusiness & Career2.39×
15NordstromShopping2.31×
16Home improvementHome & Garden1.73×
17CouponsShopping1.72×
18PinterestInternet & Social Media1.61×
19CookingFood & Beverages1.53×
20WalmartShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brokerage firm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brokerage firm audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.54×
Family OrientationCONSERVATISM2.31×
PatriotismCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brokerage firm audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
MindfulnessBALANCE0.95×
Healthy LifestyleBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brokerage firm have in United States?

Brokerage firm has an estimated audience of 5,849,553 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brokerage firm fans?

55.8% of Brokerage firm fans are female, 44.2% are male, with an average age of 42.2 years.

03

Which brands do Brokerage firm fans like most?

Brokerage firm fans show strongest brand affinity for UBS (21.8×), Credit union (6.34×), and NASDAQ (4.44×) over the country average.

04

Where do Brokerage firm fans live in United States?

Brokerage firm fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Brokerage firm fans also like?

Beyond Brokerage firm itself, the audience over-indexes on Credit union (6.34×), NASDAQ (4.44×), JPMorgan Chase (13.48×), and Sustainable energy (4.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Brokerage firm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brokerage firm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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