Rascasse Audience Intelligence

Mutual fund Audience in United States

A data profile of the people who buy, follow and care about Mutual fund in United States — modelled from more than twelve digital signal sources. Mutual fund has an estimated audience of 6,229,703 people in United States.

#3285among Topic in United States#516in Business & Career

The average Mutual fund fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Northwestern University School of Law, S&P CNX Nifty, Charles Schwab Corporation, with strongest over-indexing on Northwestern University School of Law (170.24× the country average).

Demographically, the Mutual fund audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mutual fund fan in United States is more male, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Northwestern University School of Law.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mutual fund profile in United States.

Audience size
6.2M
in United States
Gender
42.1%♀
57.9% male
Age
43.1
average years
Country rank
#5558
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mutual fund fans

42.1% are female, 57.9% are male, average age 43.1.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Mutual fund audience in United States
MetricValue
Female42.1%
Male57.9%
Average age43.1
Estimated audience size6,229,703
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Mutual fund audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4920%
50+32%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Mutual fund audience comes from United States.

Worldwide audience distribution share by country for Mutual fund
CountryShare
India40.7%
United States19.1%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mutual fund audience in United States is strongest.

Fig. 05

Top regions by affinity

Mutual fund fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K1.24×
02New York~400K1.19×
03New Hampshire~30K1.17×
04North Carolina~200K1.15×
05Virginia~200K1.15×
06New Jersey~200K1.13×
07Hawaii~30K1.12×
08North Dakota~10K1.12×
09Kansas~50K1.09×
10Washington, District of Columbia~20K1.09×
11Alaska~10K1.09×
12Illinois~200K1.08×
13Maryland~100K1.08×
14Connecticut~70K1.08×
15Nebraska~30K1.08×
16Rhode Island~20K1.08×
17Pennsylvania~200K1.07×
18California~700K1.05×
19Wisconsin~100K1.05×
20Georgia~200K1.04×
21Iowa~50K1.03×
22Ohio~200K1.00×
23Florida~400K0.99×
24Minnesota~90K0.99×
25Idaho~30K0.99×
26Washington~100K0.98×
27Texas~500K0.97×
28Louisiana~80K0.97×
29Utah~50K0.97×
30Maine~20K0.97×
31Montana~20K0.97×
32Michigan~200K0.96×
33Indiana~100K0.96×
34South Dakota~10K0.96×
35Tennessee~100K0.95×
36Missouri~100K0.95×
37Delaware~20K0.95×
38Vermont~10K0.94×
39Arizona~100K0.93×
40Oregon~70K0.92×
41Mississippi~50K0.92×
42Colorado~90K0.91×
43South Carolina~90K0.91×
44Alabama~80K0.91×
45Kentucky~70K0.91×
46Arkansas~50K0.91×
47Oklahoma~60K0.89×
48Nevada~50K0.86×
49New Mexico~30K0.83×
50West Virginia~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Mutual fund, United States
0.82×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mutual fund audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mutual fund audience
#·InterestCategoryAffinity×
01Northwestern University School of LawBusiness & Career170.24×
02S&P CNX NiftyBusiness & Career28.60×
03BSE SENSEXBusiness & Career24.89×
04Toning exercisesSports17.89×
05Commodity marketBusiness & Career10.86×
06Swing tradingBusiness & Career8.56×
07Technical analysisBusiness & Career8.45×
08Market trendBusiness & Career8.37×
09E-TradeBusiness & Career5.97×
10Charles Schwab CorporationBusiness & Career5.79×
11Option (finance)Business & Career4.85×
12MarketWatchBusiness & Career4.38×
13StockBusiness & Career3.93×
14Stock marketBusiness & Career3.50×
15Yahoo! FinanceBusiness & Career3.17×
16Enterprise Rent-A-CarCars & Mobility3.03×
17Indeed.comBusiness & Career2.02×
18PriceShopping1.97×
19CNNMovies & TV1.72×
20MoneyBusiness & Career1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mutual fund audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mutual fund audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.27×
Career OrientationPOWER2.15×
Need for SecurityCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mutual fund audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.94×
Pet OwnershipJOY0.97×
Urban LifestyleOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mutual fund have in United States?

Mutual fund has an estimated audience of 6,229,703 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mutual fund fans?

42.1% of Mutual fund fans are female, 57.9% are male, with an average age of 43.1 years.

03

Which brands do Mutual fund fans like most?

Mutual fund fans show strongest brand affinity for Northwestern University School of Law (170.24×), S&P CNX Nifty (28.6×), and Charles Schwab Corporation (5.79×) over the country average.

04

Where do Mutual fund fans live in United States?

Mutual fund fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mutual fund fans also like?

Beyond Mutual fund itself, the audience over-indexes on S&P CNX Nifty (28.6×), Charles Schwab Corporation (5.79×), Stock (3.93×), and BSE SENSEX (24.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Mutual fund audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mutual fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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