Mutual fund Audience in United States

Mutual fund logo

Mutual fund has an estimated audience of 6,229,703 people in United States. 42.1% are female, 57.9% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Northwestern University School of Law, Charles Schwab Corporation, Stock, BSE SENSEX, Yahoo! Finance.

The average Mutual fund fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Northwestern University School of Law, Charles Schwab Corporation, Stock, with strongest over-indexing on Northwestern University School of Law (170.24× the country average). Demographically, the Mutual fund audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Mutual fund fans

Demographic split for Mutual fund audience in United States
MetricValue
Female42.1%
Male57.9%
Average age43.1
Estimated audience size6,229,703

Audience persona

The typical Mutual fund fan in United States is more male, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Northwestern University School of Law.

Top regions in United States

Top regions ranked by reach for Mutual fund in United States
RegionReachAffinity
California792,3571.16×
Texas581,7811.09×
New York487,1321.4×
Florida456,3071.08×
Illinois243,9711.18×
Georgia223,5291.16×
Pennsylvania215,9871.03×
North Carolina210,6191.12×
New Jersey189,8131.2×
Ohio188,3600.98×
Virginia180,0831.19×
Michigan161,3320.99×
Massachusetts155,2921.27×
Washington134,3421.08×
Arizona127,1311×
Tennessee126,2921.01×
Maryland120,3771.12×
Indiana114,9061.01×
Missouri97,2120.97×
Colorado96,4350.98×
Minnesota86,0260.96×
Wisconsin85,3840.91×
South Carolina84,1800.9×
Alabama79,2530.91×
Louisiana77,3660.96×
Kentucky70,6240.9×
Oregon66,1630.93×
Connecticut64,4921.03×
Oklahoma62,4340.9×
Nevada56,5540.94×
Utah53,8150.96×
Kansas50,7031.03×
Iowa50,2030.98×
Arkansas47,5350.93×
Mississippi47,4460.92×
Hawaii31,4001.17×
Nebraska29,2960.94×
Idaho29,1740.93×
New Mexico24,8980.8×
New Hampshire23,6160.96×
West Virginia22,2290.77×
Washington, District of Columbia22,2101.19×
Rhode Island19,1080.96×
Maine18,3010.82×
Delaware15,8890.92×
Alaska15,3351.15×
Montana13,9900.81×
North Dakota12,1900.95×
South Dakota11,9680.83×
Vermont8,9490.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mutual fund audience
BrandAffinityCategory
Northwestern University School of Law170.24×Business & Career
Charles Schwab Corporation5.79×Business & Career
Stock3.93×Business & Career
BSE SENSEX24.89×Business & Career
Yahoo! Finance3.17×Business & Career
Craigslist2.72×Shopping
Toning exercises17.89×Sports
E-Trade5.97×Business & Career
Market trend8.37×Business & Career
Technical analysis8.45×Business & Career
Swing trading8.56×Business & Career
Option (finance)4.85×Business & Career
Money1.71×Business & Career
Commodity market10.86×Business & Career
CNN1.72×Movies & TV
Price1.97×Shopping
Enterprise Rent-A-Car3.03×Cars & Mobility
Indeed.com2.02×Business & Career
MarketWatch4.38×Business & Career
Stock market3.5×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mutual fund audience
TraitClusterScore
Career OrientationPOWER3.14
Risk AppetiteTHRILL1.93
Need for SecurityCONSERVATISM1.74
Quality AwarenessPREMIUM1.62
TravellingTHRILL1.52
Family OrientationCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Mutual fund
CountryShare
India40.7%
United States19.1%
United Kingdom2.6%

See Mutual fund audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Mutual fund have in United States?

Mutual fund has an estimated audience of 6,229,703 people in United States, concentrated in California and Texas.

What is the gender split and age of Mutual fund fans?

42.1% of Mutual fund fans are female, 57.9% are male, with an average age of 43.1 years.

Which brands do Mutual fund fans like most?

Mutual fund fans show strongest brand affinity for Northwestern University School of Law (170.24×), Charles Schwab Corporation (5.79×), and Stock (3.93×) over the country average.

Where do Mutual fund fans live in United States?

Mutual fund fans in United States are most concentrated in California (reach 792,357), Texas (reach 581,781), and New York (reach 487,132). These three regions account for the largest share of the active audience.

What other brands do Mutual fund fans also like?

Beyond Mutual fund itself, the audience over-indexes on Charles Schwab Corporation (5.79×), Stock (3.93×), BSE SENSEX (24.89×), and Yahoo! Finance (3.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mutual fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.