Market trend Audience in United States

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Market trend has an estimated audience of 4,402,784 people in United States. 39.1% are female, 60.9% are male, average age 39.7. Top regions: California, New York, Texas. Top brand affinities: Elsword, Regional styles of Mexican music, Electrolyte, Scorpio (comics), Alaska.

The average Market trend fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Elsword, Regional styles of Mexican music, Electrolyte, with strongest over-indexing on Elsword (43.24× the country average). Demographically, the Market trend audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Market trend fans

Demographic split for Market trend audience in United States
MetricValue
Female39.1%
Male60.9%
Average age39.7
Estimated audience size4,402,784

Audience persona

The typical Market trend fan in United States is more male, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Market trend in United States
RegionReachAffinity
California557,2831.15×
New York377,7911.54×
Texas333,4180.88×
Florida295,1430.99×
Illinois169,7471.16×
Georgia137,0571.01×
Pennsylvania133,5560.9×
New Jersey130,0621.16×
North Carolina126,9190.96×
Virginia122,6721.14×
Michigan113,6560.99×
Ohio110,0930.81×
Massachusetts108,8961.26×
Colorado95,5781.38×
Washington94,1031.07×
Arizona75,8210.84×
Tennessee68,2740.77×
Indiana67,1460.83×
Missouri66,0950.93×
Maryland65,6510.87×
Kansas63,8271.84×
Wisconsin51,4790.78×
Connecticut49,9101.13×
South Carolina49,7090.75×
Minnesota48,7000.77×
Oregon46,1090.91×
Kentucky43,1890.78×
Louisiana37,2120.66×
Utah35,5440.9×
Alabama33,4440.54×
Nevada31,4540.74×
Iowa28,2070.78×
Oklahoma26,3310.54×
Mississippi24,5340.68×
Washington, District of Columbia24,5171.85×
Arkansas24,3600.67×
Hawaii22,0711.17×
New Mexico17,2130.78×
Nebraska16,3420.74×
Idaho15,4030.7×
Rhode Island15,1671.08×
New Hampshire14,7250.85×
West Virginia14,2970.7×
Alaska14,2671.51×
Maine13,2630.84×
Montana12,4371.02×
South Dakota12,2761.21×
North Dakota11,9531.32×
Wyoming11,5651.77×
Vermont11,1881.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Market trend audience
BrandAffinityCategory
Elsword43.24×Games
Regional styles of Mexican music5.49×Music & Radio
Electrolyte5.27×Health
Scorpio (comics)17.74×Literature
Alaska1.68×Travel & Leisure
Noodle (Gorillaz)3.39×Music & Radio
Israel1.92×Travel & Leisure
Makro14.04×Food & Beverages
Staycation2.19×Home & Garden
JDSU1.9×Business & Career
Jeep Wagoneer3.21×Cars & Mobility
Business English3.09×Business & Career
Emperor Entertainment Group6.39×Business & Career
Eden Lake4.37×Movies & TV
Home staging2.54×Home & Garden
Atkins diet2.36×Health
Berenstain Bears3.32×Literature
Corona (band)2.23×Music & Radio
Public speaking1.52×Politics & Society
Northrop Grumman2.46×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Market trend audience
TraitClusterScore
Risk AppetiteTHRILL2.08
Career OrientationPOWER1.91
SustainabilityBALANCE1.64
Need for SecurityCONSERVATISM1.61
TravellingTHRILL1.54
Quality AwarenessPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Market trend
CountryShare
India24.2%
United States11.4%
Saudi Arabia3.4%

See Market trend audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Market trend have in United States?

Market trend has an estimated audience of 4,402,784 people in United States, concentrated in California and New York.

What is the gender split and age of Market trend fans?

39.1% of Market trend fans are female, 60.9% are male, with an average age of 39.7 years.

Which brands do Market trend fans like most?

Market trend fans show strongest brand affinity for Elsword (43.24×), Regional styles of Mexican music (5.49×), and Electrolyte (5.27×) over the country average.

Where do Market trend fans live in United States?

Market trend fans in United States are most concentrated in California (reach 557,283), New York (reach 377,791), and Texas (reach 333,418). These three regions account for the largest share of the active audience.

What other brands do Market trend fans also like?

Beyond Market trend itself, the audience over-indexes on Regional styles of Mexican music (5.49×), Electrolyte (5.27×), Scorpio (comics) (17.74×), and Alaska (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Market trend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.