Rascasse Audience Intelligence

Market trend Audience in United States

A data profile of the people who buy, follow and care about Market trend in United States — modelled from more than twelve digital signal sources. Market trend has an estimated audience of 4,402,784 people in United States.

#4079among Topic in United States#665in Business & Career

The average Market trend fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sustainable energy, Renewable energy, Stock market, with strongest over-indexing on Sustainable energy (15.19× the country average).

Demographically, the Market trend audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Market trend fan in United States is more male, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Market trend profile in United States.

Audience size
4.4M
in United States
Gender
39.1%♀
60.9% male
Age
39.7
average years
Country rank
#7411
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Market trend fans

39.1% are female, 60.9% are male, average age 39.7.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Market trend audience in United States
MetricValue
Female39.1%
Male60.9%
Average age39.7
Estimated audience size4,402,784
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Market trend audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3918%
40-4919%
50+24%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Market trend audience comes from United States.

Worldwide audience distribution share by country for Market trend
CountryShare
India24.2%
United States11.3%
Saudi Arabia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Market trend audience in United States is strongest.

Fig. 05

Top regions by affinity

Market trend fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.30×
02Kansas~40K1.25×
03Washington, District of Columbia~20K1.25×
04Vermont~9K1.16×
05Alaska~10K1.14×
06North Dakota~10K1.13×
07Massachusetts~100K1.11×
08Colorado~80K1.11×
09South Dakota~10K1.08×
10New Jersey~100K1.07×
11Hawaii~20K1.06×
12California~500K1.05×
13Montana~10K1.05×
14Illinois~200K1.04×
15Virginia~100K1.03×
16Connecticut~50K1.03×
17Rhode Island~10K1.03×
18Delaware~10K1.01×
19Idaho~20K1.00×
20New Hampshire~20K1.00×
21Maine~20K0.99×
22North Carolina~100K0.98×
23Florida~300K0.97×
24Georgia~100K0.97×
25Washington~90K0.97×
26West Virginia~20K0.96×
27Oregon~50K0.95×
28Utah~40K0.95×
29Mississippi~30K0.95×
30New Mexico~20K0.95×
31Maryland~70K0.94×
32Nebraska~20K0.94×
33Michigan~100K0.93×
34Missouri~70K0.92×
35Kentucky~50K0.92×
36Arkansas~30K0.92×
37Iowa~30K0.92×
38Pennsylvania~100K0.90×
39Indiana~70K0.90×
40Nevada~40K0.90×
41Arizona~80K0.89×
42Tennessee~80K0.88×
43Wisconsin~60K0.88×
44South Carolina~60K0.88×
45Minnesota~60K0.88×
46Louisiana~50K0.88×
47Oklahoma~40K0.88×
48Texas~300K0.87×
49Alabama~50K0.86×
50Ohio~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Market trend, United States
0.83×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Market trend audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Market trend audience
#·InterestCategoryAffinity×
01Swing tradingBusiness & Career20.49×
02ExxonMobilCars & Mobility16.00×
03forex traderBusiness & Career15.71×
04Sustainable energyHome & Garden15.19×
05India national cricket teamSports14.63×
06Renewable energyBusiness & Career10.70×
07Stock marketBusiness & Career10.33×
08Retail bankingBusiness & Career8.94×
09LinkedInInternet & Social Media7.58×
10Online bankingBusiness & Career7.33×
11LotteryGames6.67×
12FedExBusiness & Career6.44×
13InnovationBusiness & Career5.47×
14Mortgage loansBusiness & Career5.45×
15Tesla MotorsCars & Mobility5.37×
16First class travelTravel & Leisure5.17×
17Investment managementBusiness & Career5.09×
18Solar energyHome & Garden4.72×
19Financial servicesBusiness & Career3.03×
20AirbnbTravel & Leisure2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Market trend audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Market trend audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.90×
Family OrientationCONSERVATISM2.73×
Career OrientationPOWER2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Market trend audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.79×
CreativityOPEN0.82×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Market trend have in United States?

Market trend has an estimated audience of 4,402,784 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Market trend fans?

39.1% of Market trend fans are female, 60.9% are male, with an average age of 39.7 years.

03

Which brands do Market trend fans like most?

Market trend fans show strongest brand affinity for Sustainable energy (15.19×), Renewable energy (10.7×), and Stock market (10.33×) over the country average.

04

Where do Market trend fans live in United States?

Market trend fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Market trend fans also like?

Beyond Market trend itself, the audience over-indexes on Renewable energy (10.7×), Stock market (10.33×), Swing trading (20.49×), and Mortgage loans (5.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Market trend audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Market trend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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