A data profile of the people who buy, follow and care about Market trend in Germany — modelled from more than twelve digital signal sources. Market trend has an estimated audience of 968,023 people in Germany.
Market trend has an estimated audience of 968,023 people in Germany. 46.6% are female, 53.4% are male, average age 38.2. Top brand affinities: Mortgage calculator, Commerzbank, Stock market, Australian Open, The Championships, Wimbledon.
Top brand affinities include Mortgage calculator, Commerzbank, Stock market, with strongest over-indexing on Mortgage calculator (16.25× the country average).
Demographically, the Market trend audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Market trend fan in Germany is balanced, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Mortgage calculator.
The key figures that characterise the Market trend profile in Germany.
46.6% are female, 53.4% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 38.2 |
| Estimated audience size | 968,023 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide Market trend audience comes from Germany.
| Country | Share |
|---|---|
| India | 24.2% |
| United States | 11.3% |
| Saudi Arabia | 3.4% |
The strongest cross-interests of the Market trend audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ATP World Tour Masters 1000 | Sports | 25.26× | ||
| 02 | Mortgage calculator | Home & Garden | 16.25× | ||
| 03 | Vintage Books | Literature | 14.76× | ||
| 04 | Australian Open | Sports | 13.11× | ||
| 05 | US Open (tennis) | Sports | 12.00× | ||
| 06 | The Championships, Wimbledon | Sports | 11.04× | ||
| 07 | Serena Williams | Sports | 10.93× | ||
| 08 | Asset management | Business & Career | 9.90× | ||
| 09 | Stock market | Business & Career | 9.03× | ||
| 10 | Bed sheet | Home & Garden | 7.79× | ||
| 11 | First-time home buyer grant | Home & Garden | 6.30× | ||
| 12 | Investment management | Business & Career | 5.15× | ||
| 13 | Deutsche Bank | Business & Career | 4.94× | ||
| 14 | Efficient energy use | Technology & Electronics | 4.74× | ||
| 15 | Commerzbank | Business & Career | 4.31× | ||
| 16 | Junge Freiheit | News | 4.31× | ||
| 17 | Photovoltaics | Home & Garden | 4.00× | ||
| 18 | Alexander Zverev | Sports | 3.85× | ||
| 19 | Solar power | Home & Garden | 3.81× | ||
| 20 | Sparkasse | Business & Career | 3.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 3.77× | |
| Career Orientation | POWER | 3.09× | |
| Convenience Orientation | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Market trend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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