Market trend Audience in Germany
Market trend has an estimated audience of 968,023 people in Germany. 46.6% are female, 53.4% are male, average age 38.2. Top brand affinities: Mortgage calculator, Commerzbank, Stock market, The Championships, Wimbledon, US Open (tennis).
Top brand affinities include Mortgage calculator, Commerzbank, Stock market, with strongest over-indexing on Mortgage calculator (20.72× the country average). Demographically, the Market trend audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Market trend fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 38.2 |
| Estimated audience size | 968,023 |
Audience persona
The typical Market trend fan in Germany is balanced, around 38.2 years old, with strong Career Orientation tendencies and a notable affinity for Mortgage calculator.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage calculator | 20.72× | Home & Garden |
| Commerzbank | 3.71× | Business & Career |
| Stock market | 7.88× | Business & Career |
| The Championships, Wimbledon | 9.5× | Sports |
| US Open (tennis) | 10.35× | Sports |
| Bed sheet | 8.5× | Home & Garden |
| First-time home buyer grant | 6.43× | Home & Garden |
| Vintage Books | 17.29× | Literature |
| Sparkasse | 3.26× | Business & Career |
| Deutsche Bank | 4.16× | Business & Career |
| JYSK | 3.43× | Home & Garden |
| ATP World Tour Masters 1000 | 26.26× | Sports |
| Efficient energy use | 3.41× | Technology & Electronics |
| Solar power | 3.66× | Home & Garden |
| 2.26× | Internet & Social Media | |
| Sex and the City | 3.57× | Movies & TV |
| Tagesschau | 1.89× | Movies & TV |
| India national cricket team | 10.11× | Sports |
| Beirut | 5.94× | Travel & Leisure |
| Starter home | 4.4× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.93 |
| Risk Appetite | THRILL | 2.92 |
| Luxury Orientation | PREMIUM | 1.51 |
| Quality Awareness | PREMIUM | 1.4 |
| Design Affinity | PREMIUM | 1.4 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 24.2% |
| United States | 11.4% |
| Saudi Arabia | 3.4% |
See Market trend audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Market trend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.