Market trend Audience in Germany
Market trend has an estimated audience of 968,023 people in Germany. 46.6% are female, 53.4% are male, average age 38.2. Top brand affinities: Cocktail, Gil Ofarim, Mothercare, Stradivarius, Harriet Tubman.
Top brand affinities include Cocktail, Gil Ofarim, Mothercare, with strongest over-indexing on Cocktail (3.71× the country average). Demographically, the Market trend audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of Market trend fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 38.2 |
| Estimated audience size | 968,023 |
Audience persona
The typical Market trend fan in Germany is balanced, around 38.2 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 3.71× | Food & Beverages |
| Gil Ofarim | 2.3× | Music & Radio |
| Mothercare | 2.42× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Harriet Tubman | 7.47× | Politics & Society |
| Christmas Gift | 1.89× | Kids & Family |
| Peugeot 308 | 4.16× | Cars & Mobility |
| Jaguar F-Pace | 7.07× | Cars & Mobility |
| Low-carbon emission | 6.69× | Politics & Society |
| VfL Wolfsburg | 1.7× | Sports |
| Emil Nolde | 4.82× | Arts & Culture |
| Jack White | 1.73× | Movies & TV |
| Noodle (Gorillaz) | 2.78× | Music & Radio |
| Peschici | 9.71× | Travel & Leisure |
| Scorpio (comics) | 10.11× | Literature |
| Home Delivery | 2.34× | Food & Beverages |
| Icon (magazine) | 2.07× | Arts & Culture |
| Necktie | 4.1× | Fashion & Accessoires |
| Humans (TV series) | 3.89× | Movies & TV |
| Natural rubber | 1.72× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.93 |
| Risk Appetite | THRILL | 2.92 |
| Luxury Orientation | PREMIUM | 1.51 |
| Quality Awareness | PREMIUM | 1.4 |
| Design Affinity | PREMIUM | 1.4 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 24.2% |
| United States | 11.4% |
| Saudi Arabia | 3.4% |
See Market trend audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Market trend. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.