Toning exercises Audience in United States

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Toning exercises has an estimated audience of 1,118,475 people in United States. 65.6% are female, 34.4% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Electrolyte, Julius Caesar (play), Berks County, Pennsylvania, Regional styles of Mexican music.

The average Toning exercises fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Electrolyte, Julius Caesar (play), with strongest over-indexing on Alaska (2.52× the country average). Demographically, the Toning exercises audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Toning exercises fans

Demographic split for Toning exercises audience in United States
MetricValue
Female65.6%
Male34.4%
Average age39.6
Estimated audience size1,118,475

Audience persona

The typical Toning exercises fan in United States is more female, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Toning exercises in United States
RegionReachAffinity
California108,4190.88×
Texas94,1230.98×
Florida71,4060.94×
New York64,3201.03×
Georgia39,7151.15×
Illinois36,4380.98×
North Carolina35,8531.07×
Pennsylvania33,6530.89×
Ohio31,7980.92×
Virginia29,9391.1×
Michigan27,5030.94×
New Jersey26,6510.94×
Tennessee22,6931.01×
Massachusetts22,3651.01×
Washington20,0500.89×
Indiana19,9830.98×
Maryland19,8591.03×
Louisiana18,3731.27×
Missouri17,7170.98×
Colorado16,8840.96×
South Carolina16,1760.96×
Wisconsin16,0010.95×
Alabama15,8801.02×
Arizona15,1610.66×
Kentucky14,5131.03×
Minnesota13,8350.86×
Oregon11,7890.92×
Oklahoma11,5410.93×
Connecticut11,0430.98×
Utah10,7621.07×
Mississippi9,5941.04×
Arkansas8,8510.96×
Iowa8,8150.96×
Nevada8,7730.81×
Kansas8,4410.96×
Nebraska5,1610.92×
Hawaii4,8371.01×
Idaho4,7820.85×
West Virginia3,9600.76×
New Mexico3,9120.7×
Montana3,7101.2×
Alaska3,6481.52×
New Hampshire3,5140.8×
Maine3,3910.85×
South Dakota3,1391.21×
North Dakota3,0561.33×
Wyoming2,9571.78×
Rhode Island2,9080.82×
Vermont2,8611.46×
Delaware2,8220.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toning exercises audience
BrandAffinityCategory
Alaska2.52×Travel & Leisure
Electrolyte5.24×Health
Julius Caesar (play)6.52×
Berks County, Pennsylvania11.83×Travel & Leisure
Regional styles of Mexican music2.6×Music & Radio
JDSU2.44×Business & Career
Kansas2.06×Travel & Leisure
Bank account1.73×Business & Career
UK garage3.63×Music & Radio
Certified diabetes educator7.4×Business & Career
Figure painting (hobby)3.04×Arts & Culture
Stamp collecting2.58×Home & Garden
Nebraska Cornhuskers football1.93×Sports
Staycation1.73×Home & Garden
edureka19.17×Business & Career
Monogram2×Home & Garden
Kendra Scott1.53×Fashion & Accessoires
John Havlicek7.92×Sports
NBC10 Philadelphia4.3×Movies & TV
Jesse Plemons1.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toning exercises audience
TraitClusterScore
Luxury OrientationPREMIUM3.15
Risk AppetiteTHRILL2.03
Design AffinityPREMIUM1.7
MindfulnessBALANCE1.65
Sports ActivityPOWER1.54
Healthy LifestyleBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for Toning exercises
CountryShare
United States16.7%
Spain11.4%
Colombia8.9%

See Toning exercises audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Toning exercises have in United States?

Toning exercises has an estimated audience of 1,118,475 people in United States, concentrated in California and Texas.

What is the gender split and age of Toning exercises fans?

65.6% of Toning exercises fans are female, 34.4% are male, with an average age of 39.6 years.

Which brands do Toning exercises fans like most?

Toning exercises fans show strongest brand affinity for Alaska (2.52×), Electrolyte (5.24×), and Julius Caesar (play) (6.52×) over the country average.

Where do Toning exercises fans live in United States?

Toning exercises fans in United States are most concentrated in California (reach 108,419), Texas (reach 94,123), and Florida (reach 71,406). These three regions account for the largest share of the active audience.

What other brands do Toning exercises fans also like?

Beyond Toning exercises itself, the audience over-indexes on Electrolyte (5.24×), Julius Caesar (play) (6.52×), Berks County, Pennsylvania (11.83×), and Regional styles of Mexican music (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toning exercises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.