Rascasse Audience Intelligence

cardio fitness Audience in United States

A data profile of the people who buy, follow and care about cardio fitness in United States — modelled from more than twelve digital signal sources. cardio fitness has an estimated audience of 1,258,079 people in United States.

#7900among Topic in United States#1852in Sports

The average cardio fitness fan in United States is 29.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Female bodybuilding, Biohacking, Functional training, with strongest over-indexing on Female bodybuilding (21.02× the country average).

Demographically, the cardio fitness audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Sports Activity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical cardio fitness fan in United States is more male, around 29.3 years old, with strong Sports Activity tendencies and a notable affinity for Female bodybuilding.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the cardio fitness profile in United States.

Audience size
1.3M
in United States
Gender
39.7%♀
60.3% male
Age
29.3
average years
Country rank
#20172
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of cardio fitness fans

39.7% are female, 60.3% are male, average age 29.3.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for cardio fitness audience in United States
MetricValue
Female39.7%
Male60.3%
Average age29.3
Estimated audience size1,258,079
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the cardio fitness audience in United States
Age bracketShare%
16-1946%
20-2923%
30-3916%
40-4911%
50+4%
Fig. 04

Worldwide distribution

26.5%

of the worldwide cardio fitness audience comes from United States.

Worldwide audience distribution share by country for cardio fitness
CountryShare
United States26.5%
China13.2%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the cardio fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

cardio fitness fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~3K1.15×
02Montana~4K1.14×
03Hawaii~6K1.10×
04Delaware~4K1.10×
05Vermont~2K1.08×
06Alaska~3K1.06×
07Maine~5K1.05×
08Rhode Island~4K1.05×
09Washington, District of Columbia~4K1.05×
10Idaho~7K1.04×
11New Mexico~7K1.04×
12New Hampshire~5K1.04×
13Connecticut~10K1.02×
14Nebraska~6K1.02×
15North Dakota~3K1.02×
16Arkansas~10K1.01×
17West Virginia~6K1.01×
18Mississippi~10K1.00×
19Kansas~10K1.00×
20Iowa~10K0.99×
21Oklahoma~10K0.98×
22Louisiana~20K0.97×
23Kentucky~20K0.97×
24Nevada~10K0.97×
25Utah~10K0.97×
26Alabama~20K0.96×
27Oregon~10K0.96×
28South Carolina~20K0.95×
29Indiana~20K0.94×
30Missouri~20K0.94×
31Wisconsin~20K0.94×
32Minnesota~20K0.94×
33Tennessee~20K0.93×
34Washington~20K0.93×
35Maryland~20K0.93×
36Colorado~20K0.93×
37Arizona~20K0.92×
38Massachusetts~20K0.92×
39Michigan~30K0.91×
40Virginia~30K0.91×
41Ohio~30K0.90×
42New Jersey~30K0.90×
43Pennsylvania~40K0.89×
44Georgia~30K0.89×
45North Carolina~30K0.89×
46Illinois~40K0.87×
47California~100K0.83×
48Florida~70K0.82×
49New York~60K0.82×
50Texas~90K0.79×
Fig. 06

Affinity by region

Affinity by region — cardio fitness, United States
0.79×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the cardio fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for cardio fitness audience
#·InterestCategoryAffinity×
01WithingsTechnology & Electronics79.61×
02Leg pressSports74.41×
03American Ninja WarriorMovies & TV60.65×
04Anaerobic exerciseSports43.34×
05Circuit trainingSports36.60×
06BiohackingTechnology & Electronics35.26×
07Street workoutSports30.69×
08High intensity trainingSports30.64×
09Snap FitnessSports27.94×
10Functional trainingSports26.41×
11Boxing trainingSports23.53×
12Gold's GymSports21.43×
13Female bodybuildingSports21.02×
14Dance studioSports16.69×
15CalisthenicsSports15.81×
16Energy barFood & Beverages13.25×
17Fitness and figure competitionSports11.84×
18AerobicsSports10.56×
19Career developmentBusiness & Career10.05×
20Planet FitnessSports7.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the cardio fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by cardio fitness audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER8.07×
Career OrientationPOWER2.55×
MindfulnessBALANCE2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by cardio fitness audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.44×
SpiritualityBALANCE0.55×
TraditionCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does cardio fitness have in United States?

cardio fitness has an estimated audience of 1,258,079 people in United States, concentrated in California and Texas.

02

What is the gender split and age of cardio fitness fans?

39.7% of cardio fitness fans are female, 60.3% are male, with an average age of 29.3 years.

03

Which brands do cardio fitness fans like most?

cardio fitness fans show strongest brand affinity for Female bodybuilding (21.02×), Biohacking (35.26×), and Functional training (26.41×) over the country average.

04

Where do cardio fitness fans live in United States?

cardio fitness fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do cardio fitness fans also like?

Beyond cardio fitness itself, the audience over-indexes on Biohacking (35.26×), Functional training (26.41×), Dance studio (16.69×), and American Ninja Warrior (60.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See cardio fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for cardio fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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