Rascasse Audience Intelligence

American Ninja Warrior Audience in United States

A data profile of the people who buy, follow and care about American Ninja Warrior in United States — modelled from more than twelve digital signal sources. American Ninja Warrior has an estimated audience of 1,007,996 people in United States.

#458among TV series in United States#1842among Movie / TV Show / Series in United States#4286in Movies & TV

The average American Ninja Warrior fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rebel Wilson, Khobar, Obstacle racing, with strongest over-indexing on Rebel Wilson (18.6× the country average).

Demographically, the American Ninja Warrior audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Sports Activity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Ninja Warrior fan in United States is more male, around 37.9 years old, with strong Sports Activity tendencies and a notable affinity for Rebel Wilson.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Ninja Warrior profile in United States.

Audience size
1M
in United States
Gender
44.2%♀
55.8% male
Age
37.9
average years
Country rank
#23546
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Ninja Warrior viewers

44.2% are female, 55.8% are male, average age 37.9.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for American Ninja Warrior audience in United States
MetricValue
Female44.2%
Male55.8%
Average age37.9
Estimated audience size1,007,996
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the American Ninja Warrior audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3924%
40-4920%
50+14%
Fig. 04

Worldwide distribution

60.0%

of the worldwide American Ninja Warrior audience comes from United States.

Worldwide audience distribution share by country for American Ninja Warrior
CountryShare
United States60.0%
Canada4.7%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Ninja Warrior audience in United States is strongest.

Fig. 05

Top regions by affinity

American Ninja Warrior fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.55×
02Colorado~20K1.32×
03Iowa~10K1.30×
04Nevada~10K1.25×
05Missouri~20K1.21×
06Idaho~6K1.20×
07Indiana~20K1.10×
08Wisconsin~20K1.10×
09Alaska~2K1.10×
10Montana~3K1.09×
11Vermont~2K1.08×
12Kentucky~10K1.06×
13Connecticut~10K1.06×
14Maine~4K1.05×
15Ohio~30K1.04×
16Tennessee~20K1.04×
17Massachusetts~20K1.04×
18South Dakota~2K1.03×
19Minnesota~10K1.02×
20Kansas~8K1.02×
21Oregon~10K1.01×
22Illinois~30K1.00×
23Arkansas~8K1.00×
24Pennsylvania~30K0.99×
25Michigan~30K0.99×
26Washington~20K0.99×
27Nebraska~5K0.99×
28Virginia~20K0.98×
29North Carolina~30K0.97×
30Oklahoma~10K0.97×
31California~100K0.96×
32New York~50K0.96×
33West Virginia~5K0.96×
34New Hampshire~4K0.96×
35North Dakota~2K0.96×
36Arizona~20K0.95×
37Rhode Island~3K0.93×
38Florida~60K0.91×
39South Carolina~10K0.90×
40Mississippi~7K0.88×
41New Jersey~20K0.87×
42Delaware~2K0.86×
43Georgia~30K0.85×
44Maryland~10K0.85×
45New Mexico~4K0.85×
46Alabama~10K0.84×
47Hawaii~4K0.84×
48Louisiana~10K0.83×
49Texas~70K0.82×
50Washington, District of Columbia~2K0.77×
Fig. 06

Affinity by region

Affinity by region — American Ninja Warrior, United States
0.77×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Ninja Warrior audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Ninja Warrior audience
#·InterestCategoryAffinity×
01KhobarTravel & Leisure29.72×
02Rebel WilsonMovies & TV18.60×
03ParkourSports9.61×
04Obstacle racingCars & Mobility8.75×
05Tough MudderSports7.01×
06Obstacle courseSports6.83×
07Planet FitnessSports2.02×
08PeacemakerMovies & TV1.88×
09ReligionBusiness & Career1.82×
10Donald TrumpPolitics & Society1.79×
11PinterestInternet & Social Media1.64×
12BaseballSports1.64×
13American footballSports1.61×
14Social mediaBusiness & Career1.57×
15NBASports1.56×
16SupermanMovies & TV1.55×
17BasketballSports1.55×
18HappinessHealth1.55×
19XInternet & Social Media1.52×
20Rock musicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Ninja Warrior audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Ninja Warrior audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.79×
ExtroversionTHRILL1.61×
Family OrientationCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Ninja Warrior audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.96×
Luxury OrientationPREMIUM0.98×
Design AffinityPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Ninja Warrior have in United States?

American Ninja Warrior has an estimated audience of 1,007,996 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Ninja Warrior viewers?

44.2% of American Ninja Warrior fans are female, 55.8% are male, with an average age of 37.9 years.

03

Which brands do American Ninja Warrior fans like most?

American Ninja Warrior fans show strongest brand affinity for Rebel Wilson (18.6×), Khobar (29.72×), and Obstacle racing (8.75×) over the country average.

04

Where do American Ninja Warrior fans live in United States?

American Ninja Warrior fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do American Ninja Warrior fans also like?

Beyond American Ninja Warrior itself, the audience over-indexes on Khobar (29.72×), Obstacle racing (8.75×), Donald Trump (1.79×), and Obstacle course (6.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Ninja Warrior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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