Rascasse Audience Intelligence

American Ninja Warrior Viewer Demographics in United States

American Ninja Warrior has an estimated audience of 1.4M people in United States.

#414among TV series in United States
#1384among movies & series in United States#3221in Movies & TV

The average American Ninja Warrior fan in United States is 38.5 years old, more male, and lives primarily in California.

Women make up 44.2% of the fan base, 11.5 percentage points fewer than the group average.

Compared with the other 4357 objects in TV series, American Ninja Warrior fans stand out for their interest in Khobar, Rebel Wilson and Parkour.

Interest is seasonal: June, July and August account for 44% of the year's searches, December is the quietest month.

Most fans live in California, Florida, New York.

Top affinities include Khobar, Rebel Wilson, Parkour, with strongest over-indexing on Khobar (29.72× the country average).

Demographically, the American Ninja Warrior audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Sports Activity, Extroversion.

The typical American Ninja Warrior fan in United States is more male, around 38.5 years old, with strong Sports Activity tendencies and a notable affinity for Khobar.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.4M
in United States
Gender
44.2%♀
55.8% male
Age
38.5
average years
Country rank
#18682
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of American Ninja Warrior viewers

44.2% are female, 55.8% are male, average age 38.5.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for American Ninja Warrior audience in United States
MetricValue
Female44.2%
Male55.8%
Average age38.5
Estimated audience size1.4M
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the American Ninja Warrior audience in United States
Age bracketShare%
16-2419%
25-3422%
35-4424%
45-5420%
55+14%
Fig. 04

Worldwide distribution

62.7%

of the worldwide American Ninja Warrior audience comes from United States.

Worldwide audience distribution share by country for American Ninja Warrior
CountryShare
United States62.7%
Canada4.7%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

American Ninja Warrior fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.55×
02Colorado~30K1.32×
03Iowa~20K1.30×
04Nevada~20K1.25×
05Missouri~30K1.21×
06Idaho~10K1.20×
07Indiana~30K1.10×
08Wisconsin~30K1.10×
09Alaska~3K1.10×
10Montana~5K1.09×
11Vermont~3K1.08×
12Kentucky~20K1.06×
13Connecticut~20K1.06×
14Maine~6K1.05×
15Ohio~50K1.04×
16Tennessee~30K1.04×
17Massachusetts~30K1.04×
18South Dakota~4K1.03×
19Minnesota~30K1.02×
20Kansas~10K1.02×
21Oregon~20K1.01×
22Illinois~60K1.00×
23Arkansas~10K1.00×
24Pennsylvania~60K0.99×
25Michigan~40K0.99×
26Washington~30K0.99×
27Nebraska~8K0.99×
28Virginia~40K0.98×
29North Carolina~50K0.97×
30Oklahoma~20K0.97×
31California~200K0.96×
32New York~80K0.96×
33West Virginia~7K0.96×
34New Hampshire~5K0.96×
35North Dakota~3K0.96×
36Arizona~30K0.95×
37Wyoming~2K0.94×
38Rhode Island~4K0.93×
39Florida~80K0.91×
40South Carolina~20K0.90×
41Mississippi~10K0.88×
42New Jersey~30K0.87×
43Delaware~4K0.86×
44Georgia~40K0.85×
45Maryland~20K0.85×
46New Mexico~8K0.85×
47Alabama~20K0.84×
48Hawaii~5K0.84×
49Louisiana~20K0.83×
50Texas~80K0.82×
Fig. 06

Affinity by region

Affinity by region — American Ninja Warrior, United States
0.82×1.00×1.55×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the American Ninja Warrior audience vs. the country average
#·InterestCategoryAffinity×
01KhobarTravel & Leisure29.72×
02Rebel WilsonMovies & TV18.60×
03ParkourSports9.61×
04Running Man (TV series)Movies & TV9.02×
05Naked and AfraidMovies & TV8.83×
06Obstacle racingCars & Mobility8.75×
07Tough MudderSports7.01×
08Obstacle courseSports6.83×
09Dutton RanchMovies & TV4.86×
10The MadisonMovies & TV4.86×
11Dolly PartonMusic & Radio1.98×
12Britney SpearsMusic & Radio1.95×
13ReligionBusiness & Career1.82×
14Donald TrumpPolitics & Society1.79×
15Social mediaBusiness & Career1.57×
16NBASports1.56×
17BasketballSports1.55×
18HappinessHealth1.55×
19XInternet & Social Media1.52×
20Rock musicMusic & Radio1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the American Ninja Warrior audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the American Ninja Warrior audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.79×
ExtroversionTHRILL1.61×
Family OrientationCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the American Ninja Warrior audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.96×
Luxury OrientationPREMIUM0.98×
Design AffinityPREMIUM0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in American Ninja Warrior over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/american-ninja-warrior-27594” · Methodology