American Ninja Warrior Audience in United States

American Ninja Warrior logo

American Ninja Warrior has an estimated audience of 1,019,116 people in United States. 44.2% are female, 55.8% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Rebel Wilson, Khobar, Obstacle racing, Friends, Superman.

The average American Ninja Warrior fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rebel Wilson, Khobar, Obstacle racing, with strongest over-indexing on Rebel Wilson (18.6× the country average). Demographically, the American Ninja Warrior audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of American Ninja Warrior fans

Demographic split for American Ninja Warrior audience in United States
MetricValue
Female44.2%
Male55.8%
Average age37.9
Estimated audience size1,019,116

Audience persona

The typical American Ninja Warrior fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Rebel Wilson.

Top regions in United States

Top regions ranked by reach for American Ninja Warrior in United States
RegionReachAffinity
California116,2001.04×
Texas73,9560.84×
Florida63,2960.92×
New York58,1721.02×
Pennsylvania35,1131.02×
Illinois35,0441.03×
Ohio33,7601.08×
North Carolina31,1091.01×
Michigan27,5551.03×
Georgia26,8910.86×
Virginia25,6601.03×
Colorado23,8091.48×
New Jersey23,0440.89×
Tennessee21,6611.06×
Washington21,5351.05×
Indiana21,1641.14×
Massachusetts20,7681.03×
Arizona19,9860.96×
Missouri19,9691.22×
Wisconsin16,4841.08×
Minnesota15,2431.04×
Maryland15,2410.87×
Kentucky13,6851.07×
South Carolina13,6060.89×
Nevada13,3131.35×
Oregon12,4261.06×
Utah11,8891.3×
Alabama11,6530.82×
Connecticut10,9551.07×
Oklahoma10,9190.96×
Louisiana10,7100.81×
Iowa10,5911.26×
Kansas8,2621.03×
Arkansas8,2580.98×
Mississippi7,3430.87×
Idaho6,3941.25×
Nebraska4,8170.94×
West Virginia4,3820.92×
New Mexico4,3000.84×
Maine3,8271.05×
New Hampshire3,4980.87×
Hawaii3,4250.78×
Montana3,2191.14×
Rhode Island2,8360.87×
South Dakota2,4761.05×
Alaska2,2431.03×
Washington, District of Columbia2,1840.71×
Delaware2,1840.78×
North Dakota1,6890.81×
Vermont1,6700.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Ninja Warrior audience
BrandAffinityCategory
Rebel Wilson18.6×Movies & TV
Khobar29.72×Travel & Leisure
Obstacle racing8.75×Cars & Mobility
Friends2×Movies & TV
Superman1.55×Movies & TV
Fox News Channel1.66×Movies & TV
Obstacle course6.83×Sports
Euphoria1.52×Movies & TV
Tough Mudder7.01×Sports
Parkour9.61×Sports
Religion1.82×Business & Career
X1.52×Internet & Social Media
Planet Fitness2.02×Sports
Social media1.57×Business & Career
Rock music1.51×Music & Radio
Peacemaker1.88×Movies & TV
Basketball1.55×Sports
Pinterest1.64×Internet & Social Media
Happiness1.55×Health
American football1.61×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Ninja Warrior audience
TraitClusterScore
PatriotismCONSERVATISM1.56
ExtroversionTHRILL1.53
Family OrientationCONSERVATISM1.52
Sports ActivityPOWER1.44
Early Adopter MentalityPOWER1.39
Design AffinityPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for American Ninja Warrior
CountryShare
United States62.4%
Canada4.9%
United Kingdom3.8%

See American Ninja Warrior audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does American Ninja Warrior have in United States?

American Ninja Warrior has an estimated audience of 1,019,116 people in United States, concentrated in California and Texas.

What is the gender split and age of American Ninja Warrior fans?

44.2% of American Ninja Warrior fans are female, 55.8% are male, with an average age of 37.9 years.

Which brands do American Ninja Warrior fans like most?

American Ninja Warrior fans show strongest brand affinity for Rebel Wilson (18.6×), Khobar (29.72×), and Obstacle racing (8.75×) over the country average.

Where do American Ninja Warrior fans live in United States?

American Ninja Warrior fans in United States are most concentrated in California (reach 116,200), Texas (reach 73,956), and Florida (reach 63,296). These three regions account for the largest share of the active audience.

What other brands do American Ninja Warrior fans also like?

Beyond American Ninja Warrior itself, the audience over-indexes on Khobar (29.72×), Obstacle racing (8.75×), Friends (2×), and Superman (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Ninja Warrior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.