Functional training Audience in United States
Functional training has an estimated audience of 5,686,466 people in United States. 38.3% are female, 61.7% are male, average age 33.3. Top regions: California, Texas, Florida.
The average Functional training fan in United States is 33.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Functional training audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Sports · Type: Topic
Demographics of Functional training fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 33.3 |
| Estimated audience size | 5,686,466 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 879,452 | 1.41× |
| Texas | 651,927 | 1.33× |
| Florida | 601,773 | 1.56× |
| New York | 380,477 | 1.2× |
| Illinois | 198,491 | 1.05× |
| North Carolina | 196,887 | 1.15× |
| Virginia | 187,933 | 1.36× |
| New Jersey | 186,537 | 1.29× |
| Pennsylvania | 167,072 | 0.87× |
| Georgia | 166,915 | 0.95× |
| Arizona | 166,210 | 1.43× |
| Colorado | 140,711 | 1.57× |
| Michigan | 139,312 | 0.94× |
| Massachusetts | 137,946 | 1.23× |
| Washington | 135,375 | 1.19× |
| Ohio | 134,078 | 0.77× |
| Tennessee | 111,314 | 0.98× |
| Maryland | 106,417 | 1.09× |
| Indiana | 83,249 | 0.8× |
| Missouri | 80,624 | 0.88× |
| Utah | 79,199 | 1.56× |
| Minnesota | 72,653 | 0.89× |
| South Carolina | 72,440 | 0.85× |
| Oregon | 71,166 | 1.09× |
| Connecticut | 67,066 | 1.18× |
| Wisconsin | 64,722 | 0.76× |
| Louisiana | 62,235 | 0.85× |
| Alabama | 56,949 | 0.72× |
| Oklahoma | 46,382 | 0.73× |
| Nevada | 46,229 | 0.84× |
| Kansas | 44,327 | 0.99× |
| Kentucky | 42,604 | 0.6× |
| Hawaii | 35,423 | 1.45× |
| Iowa | 34,352 | 0.73× |
| Idaho | 32,559 | 1.14× |
| Arkansas | 31,618 | 0.67× |
| Washington, District of Columbia | 25,697 | 1.5× |
| Mississippi | 23,727 | 0.51× |
| Nebraska | 21,336 | 0.75× |
| New Hampshire | 19,368 | 0.86× |
| New Mexico | 18,866 | 0.66× |
| Maine | 16,354 | 0.8× |
| West Virginia | 15,670 | 0.59× |
| Montana | 13,632 | 0.86× |
| Rhode Island | 12,468 | 0.69× |
| Wyoming | 11,884 | 1.41× |
| Alaska | 11,728 | 0.96× |
| Delaware | 11,165 | 0.71× |
| North Dakota | 10,645 | 0.91× |
| South Dakota | 10,092 | 0.77× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.07 |
| Risk Appetite | THRILL | 2.29 |
| Sports Activity | POWER | 1.96 |
| Design Affinity | PREMIUM | 1.73 |
| Sustainability | BALANCE | 1.64 |
| Healthy Lifestyle | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Brazil | 16.1% |
| Japan | 6.4% |
See Functional training audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Functional training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.