Rascasse Audience Intelligence

Functional training Audience in United States

A data profile of the people who buy, follow and care about Functional training in United States — modelled from more than twelve digital signal sources. Functional training has an estimated audience of 5,686,466 people in United States.

#3478among Topic in United States#507in Sports

The average Functional training fan in United States is 33.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Functional training profile in United States.

Audience size
5.7M
in United States
Gender
38.3%♀
61.7% male
Age
33.3
average years
Country rank
#5966
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Functional training fans

38.3% are female, 61.7% are male, average age 33.3.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Functional training audience in United States
MetricValue
Female38.3%
Male61.7%
Average age33.3
Estimated audience size5,686,466
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Functional training audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3919%
40-4915%
50+9%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Functional training audience comes from United States.

Worldwide audience distribution share by country for Functional training
CountryShare
United States17.8%
Brazil16.1%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Functional training audience in United States is strongest.

Fig. 05

Top regions by affinity

Functional training fans by region: top regions in United States
#RegionReachAffinity×
01Florida~500K1.37×
02Wyoming~10K1.37×
03Virginia~200K1.27×
04California~800K1.26×
05Colorado~100K1.26×
06Arizona~100K1.24×
07Utah~60K1.23×
08Texas~600K1.20×
09New Jersey~200K1.19×
10Idaho~30K1.18×
11Washington, District of Columbia~20K1.16×
12Hawaii~30K1.15×
13New York~400K1.12×
14Washington~100K1.10×
15Massachusetts~100K1.10×
16Connecticut~60K1.08×
17North Carolina~200K1.04×
18Maryland~100K1.04×
19Alaska~10K1.02×
20Oregon~70K1.01×
21Montana~20K1.01×
22North Dakota~10K1.01×
23Illinois~200K1.00×
24Kansas~40K1.00×
25South Dakota~10K0.99×
26Georgia~200K0.96×
27Iowa~40K0.96×
28New Hampshire~20K0.96×
29Tennessee~100K0.95×
30Maine~20K0.95×
31Rhode Island~20K0.95×
32Delaware~10K0.95×
33Nevada~50K0.93×
34Michigan~100K0.92×
35West Virginia~20K0.92×
36Louisiana~70K0.91×
37Nebraska~30K0.91×
38New Mexico~30K0.91×
39Missouri~80K0.90×
40South Carolina~80K0.90×
41Oklahoma~60K0.90×
42Arkansas~40K0.90×
43Pennsylvania~200K0.89×
44Mississippi~40K0.89×
45Minnesota~70K0.88×
46Ohio~200K0.86×
47Alabama~70K0.86×
48Indiana~90K0.85×
49Wisconsin~70K0.84×
50Kentucky~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Functional training, United States
0.82×1.00×1.37×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Functional training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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