Rascasse Audience Intelligence

Functional training Audience in Brazil

A data profile of the people who buy, follow and care about Functional training in Brazil — modelled from more than twelve digital signal sources. Functional training has an estimated audience of 5,134,961 people in Brazil.

#886among Topic in Brazil#95in Sports

The average Functional training fan in Brazil is 39.6 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Functional training profile in Brazil.

Audience size
5.1M
in Brazil
Gender
66.0%♀
34.0% male
Age
39.6
average years
Country rank
#1307
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Functional training fans

66.0% are female, 34.0% are male, average age 39.6.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Functional training audience in Brazil
MetricValue
Female66.0%
Male34.0%
Average age39.6
Estimated audience size5,134,961
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Functional training audience in Brazil
Age bracketShare%
16-1915%
20-2922%
30-3923%
40-4920%
50+19%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Functional training audience comes from Brazil.

Worldwide audience distribution share by country for Functional training
CountryShare
United States17.8%
Brazil16.1%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Functional training audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Functional training fans by region: top regions in Brazil
#RegionReachAffinity×
01Rondônia~50K1.11×
02Sergipe~60K1.08×
03Alagoas~80K1.05×
04Mato Grosso do Sul~80K1.05×
05Rio Grande do Norte~90K1.04×
06Piauí~70K1.04×
07Espírito Santo~100K1.02×
08Paraíba~100K1.01×
09Amazonas~90K1.01×
10Tocantins~30K1.01×
11Roraima~10K1.01×
12Maranhão~100K1.00×
13Amapá~20K1.00×
14Acre~20K1.00×
15Mato Grosso~100K0.99×
16Federal District~80K0.98×
17Santa Catarina~200K0.97×
18Pará~200K0.96×
19Pernambuco~200K0.95×
20Goiás~200K0.95×
21Rio Grande do Sul~300K0.94×
22Ceará~200K0.94×
23Rio de Janeiro~400K0.93×
24Bahia~300K0.92×
25Paraná~300K0.90×
26Minas Gerais~500K0.87×
27São Paulo~1M0.80×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Brazil

See Functional training audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Functional training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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