Rascasse Audience Intelligence

Real estate entrepreneur Audience in United States

A data profile of the people who buy, follow and care about Real estate entrepreneur in United States — modelled from more than twelve digital signal sources. Real estate entrepreneur has an estimated audience of 5,618,783 people in United States.

#3504among Topic in United States#558in Business & Career

The average Real estate entrepreneur fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Property finder, Real property, Residential area, with strongest over-indexing on Property finder (13.19× the country average).

Demographically, the Real estate entrepreneur audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Real estate entrepreneur fan in United States is balanced, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Property finder.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real estate entrepreneur profile in United States.

Audience size
5.6M
in United States
Gender
45.8%♀
54.2% male
Age
36.2
average years
Country rank
#6031
Topic in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real estate entrepreneur fans

45.8% are female, 54.2% are male, average age 36.2.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Real estate entrepreneur audience in United States
MetricValue
Female45.8%
Male54.2%
Average age36.2
Estimated audience size5,618,783
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Real estate entrepreneur audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3921%
40-4918%
50+13%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Real estate entrepreneur audience comes from United States.

Worldwide audience distribution share by country for Real estate entrepreneur
CountryShare
United States31.6%
Australia5.5%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real estate entrepreneur audience in United States is strongest.

Fig. 05

Top regions by affinity

Real estate entrepreneur fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~20K1.37×
02Vermont~10K1.28×
03South Dakota~20K1.25×
04Delaware~20K1.19×
05Montana~20K1.15×
06Rhode Island~20K1.13×
07West Virginia~30K1.11×
08Hawaii~30K1.11×
09Idaho~30K1.10×
10Nebraska~30K1.08×
11New Hampshire~20K1.08×
12Maine~20K1.07×
13Mississippi~50K1.06×
14Washington, District of Columbia~20K1.06×
15New Mexico~30K1.05×
16Kansas~50K1.02×
17Arkansas~50K1.01×
18Utah~50K0.99×
19Iowa~50K0.99×
20Alaska~10K0.99×
21Oklahoma~60K0.98×
22Louisiana~70K0.97×
23Nevada~50K0.97×
24Connecticut~50K0.96×
25Kentucky~70K0.95×
26Alabama~70K0.94×
27Oregon~60K0.93×
28South Carolina~80K0.92×
29Wisconsin~80K0.91×
30Arizona~100K0.90×
31Missouri~80K0.90×
32Minnesota~70K0.90×
33Tennessee~100K0.89×
34Indiana~90K0.89×
35Maryland~90K0.88×
36Colorado~80K0.88×
37New Jersey~100K0.87×
38Massachusetts~100K0.87×
39Washington~100K0.86×
40Michigan~100K0.85×
41Virginia~100K0.85×
42Georgia~100K0.84×
43North Carolina~100K0.84×
44Ohio~100K0.83×
45Pennsylvania~200K0.81×
46Illinois~200K0.81×
47Florida~300K0.80×
48New York~200K0.76×
49Texas~300K0.71×
50California~400K0.67×
Fig. 06

Affinity by region

Affinity by region — Real estate entrepreneur, United States
0.67×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real estate entrepreneur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real estate entrepreneur audience
#·InterestCategoryAffinity×
01Serviced apartmentTravel & Leisure28.83×
02Cath KidstonFashion & Accessoires20.00×
03B&QShopping20.00×
04CondominiumHome & Garden18.74×
05Mortgage brokerBusiness & Career14.36×
06Property finderHome & Garden13.19×
07Penthouse apartmentHome & Garden11.60×
08Residential areaHome & Garden9.37×
09Commercial propertyBusiness & Career6.90×
10BrokerBusiness & Career6.90×
11Real propertyHome & Garden6.05×
12Wealth managementBusiness & Career4.60×
13Bath and BodyworksShopping4.20×
14Luxury real estateBusiness & Career3.79×
15First-time buyerShopping3.65×
16Modern architectureArts & Culture3.60×
17InnovationBusiness & Career2.90×
18ApartmentBusiness & Career2.52×
19Real estate brokerHome & Garden2.24×
20Do it yourself (DIY)Home & Garden1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real estate entrepreneur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real estate entrepreneur audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.53×
Design AffinityPREMIUM2.48×
Career OrientationPOWER2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real estate entrepreneur audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
ExtroversionTHRILL0.85×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Real estate entrepreneur have in United States?

Real estate entrepreneur has an estimated audience of 5,618,783 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Real estate entrepreneur fans?

45.8% of Real estate entrepreneur fans are female, 54.2% are male, with an average age of 36.2 years.

03

Which brands do Real estate entrepreneur fans like most?

Real estate entrepreneur fans show strongest brand affinity for Property finder (13.19×), Real property (6.05×), and Residential area (9.37×) over the country average.

04

Where do Real estate entrepreneur fans live in United States?

Real estate entrepreneur fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Real estate entrepreneur fans also like?

Beyond Real estate entrepreneur itself, the audience over-indexes on Real property (6.05×), Residential area (9.37×), Cath Kidston (20×), and Condominium (18.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Real estate entrepreneur audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Real estate entrepreneur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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